What are the categories or types of goals?
There are generally 3 types of organizational goals that generally
align with the organizational level at which they are created:
Strategic goals are generally developed by higher-level managers.
For example, in a corporation, the board of directors is generally
tasked with crafting the organization's strategy. As part of this
function, this group may also craft goals for the organization to
accomplish. They then hand these goals down to the company's
executives and then lower-level managers for execution.
Tactical goals are generally developed or carried out by middle
managers. That is, tactical goals are increasingly present in middle
tiers of the organizational structure. These goals break down the
strategic goals in to more actionable elements based upon the
function or division of the sub-unit tasked with relevant
Operational goals are specific, measured goals that are
further broken down into specific objectives to be
accomplished. These goals and objectives are the
domain of the functional employees who go about
delivering the company's value proposition customers