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【デブサミ秋S8】データを活用したコンテンツ最適化のいろは

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Developers Summit 2015 Autumn S8セッション簗島様の資料です。

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【デブサミ秋S8】データを活用したコンテンツ最適化のいろは

  1. 1. Copyright(C)Intimate Merger,inc.All rights reserved 1 D A T A × M A R K E T I N G データを活用したコンテンツ 最適化のいろは C O M P A N Y P R O F I L E Intimate Merger,inc.
  2. 2. Copyright(C)Intimate Merger,inc.All rights reserved 2 ⾃⼰紹介 2 株式会社インティメート・マージャーの 簗島亮次と申します。 ■来歴 ・2010年:グリー株式会社に新卒で⼊社 ・2012年:株式会社フリークアウトの経営企画として⼊社 ・2013年:株式会社インティメート・マージャーを創業。 業界問わず様々な企業に向けてサービスを提供中 ■その他 ・データマイニングの世界⼤会で3位 ・ハフィントンポストやマーケジンなどで連載 ・ドラえもん短歌コンテスト⼊賞
  3. 3. Copyright(C)Intimate Merger,inc.All rights reserved 3 データをコンテンツに⽣かすためには? もともとはグリーでゲーム以外のページの ディレクターをやっていました。
  4. 4. Copyright(C)Intimate Merger,inc.All rights reserved 4 データをコンテンツに⽣かすためには? データを活かせるコンテンツと 活かしづらいコンテンツ データが得意な場所と データが苦手な場所を見極める
  5. 5. Copyright(C)Intimate Merger,inc.All rights reserved 5 データを⽣かせるかどうかの判断軸 ・意思決定に必要な時間は秒単位?それ以上? ・過去の知見を活かせる?活かせない? ・関わっている人は多い?少ない? ・発生する金額が高い?低い?
  6. 6. Copyright(C)Intimate Merger,inc.All rights reserved 6 データを活かしづらいこと
  7. 7. Copyright(C)Intimate Merger,inc.All rights reserved 7 データを活かせること
  8. 8. Copyright(C)Intimate Merger,inc.All rights reserved 8 まとめると。 ▪データが得意なこと ▪データが苦手なこと 意思決定にある程度の時間をかけて良いこと 過去の知見をいかせないこと 発生するお金が大きいこと 関わっている人が多いこと 意思決定にかけて良い時間が短いこと 過去の知見をいかせること 発生するお金が小さいこと 関わっている人が少ない事 行動の自由度の低さと 定型化された意思決定のフレーム いわゆる単純作業
  9. 9. Copyright(C)Intimate Merger,inc.All rights reserved 9 データを活かしたコンテンツを作るを追求すると。 世の中から単純な仕事を 見つけて消していくこと。
  10. 10. Copyright(C)Intimate Merger,inc.All rights reserved 10 データが得意なことを 最大限活かして 楽しく仕事をしましょう ご静聴ありがとうございます!
  11. 11. Copyright(C)Intimate Merger,inc.All rights reserved 11 ドラえもん短歌コンテスト ▪分析から得られた情報 ドラえもんの幻の最終回でドラえもんは 実はのび太が作ったという話があり 実は「ドラえもん」と「誰が作った」という話は テキストマイニングの結果 近かったためこのような短歌をかきました。
  12. 12. Copyright(C)Intimate Merger,inc.All rights reserved 12 ALL YOU NEED IS I n t i m a t e M e r g e r

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