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10 Reasons 

Your Website 

Will Fail an 

AccessibiIity 

Audit 

hi INN~TE
Don't assume your
site will automatically
pass an audit.
WEB ACCESSIBILITY is becoming increasingly relevant for businesse...
J9 10 Reasons Your Website Will Fail an Accessibility Audit
•
You're using
technologies
of yesteryear
[i.e., 2010J
Just be...
0jJ) 10 Reasons Your Website Will Fail an Accessibility Audit
You're assuming tha 

Accessibility is only 

people who are...
3
10 Reasons Your Website Will Fail an Accessibility Audit
accessibility.innateagency.com
STRONG WEB DESIGNERS can overcom...
J9 10 Reasons Your Website Will Fail an Accessibility Audit
•
Your site's neat tricks
don't translate as
planned on certai...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
•
Ac essibility
was an
after-thought.
YOU PROGRAM the site fir...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
0
Documents on
your site are
not accessib e.
8 DOES YOUR BUSIN...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
0
You don't think
people with
disabilities will
need to access...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
You fail to include
users with
disabilities when
testing your ...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
•
You ignore
acc~ssibility
in ~obile sites
or apps.
> MOSTU ER...
J3 10 Reasons Your Website Will Fail an Accessibility Audit
You h ve a "fingers
crosse LI mrn~dse
f) BE WAR D,,IF you wait...
Dur Solutions 

N INN HE accessibility.innateagenr:y.com
Dur Salutlans 14
Innate offers three progressive levels of
accessibility consultation, outlined below.
Tier
•
Base Assessm...
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10 Reasons Your Website Will Fail An Accessibiltiy Audit

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A quick report about properly managing your website for accessibility.

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10 Reasons Your Website Will Fail An Accessibiltiy Audit

  1. 1. 10 Reasons Your Website Will Fail an AccessibiIity Audit hi INN~TE
  2. 2. Don't assume your site will automatically pass an audit. WEB ACCESSIBILITY is becoming increasingly relevant for businesses with an online presence - especially those with commercial sites. Companies that are uninformed or have chosen to forgo updating their sites to meet requirements are getting slapped with astronomical payouts, such as the $16 million settlement for Wells Fargo or the recent $6 million Target settlement.
  3. 3. J9 10 Reasons Your Website Will Fail an Accessibility Audit • You're using technologies of yesteryear [i.e., 2010J Just because a particular technology, tool, product or process was the best a year ago doesn't mean it's still the best. Don't assume that because you addressed accessibilitytwo years ago, you're automatically in the clear or protected from accessibility lawsuits-that most likely isn't the case. Making these assumptions may seem OK today, butwill leave your site vulnerable to accessibility lawsuits. Some key arguments for updating are detailed here: 8 FLASH SUCKS Flash may have been a big fad back in the day, but the recently finalized HTMLS incorporates animations and videos that work without plugins. This makes them significantly more accessible. More importantly, Flash does not run on mobile devices, and mobile traffic continues to grow. 8 SECURITY These new technologies also don't have the security issues Flash suffers from - issues that have resulted in some browsers disabling older versions ofthe plugin automatically until an updated one is installed. 8 COLORS HTMLS controls are automatically changed when the user changes native contrast colors to work for low vision, while Flash will not adapt to this change. N INNlTE accessibiiity.innateagency.com
  4. 4. 0jJ) 10 Reasons Your Website Will Fail an Accessibility Audit You're assuming tha Accessibility is only people who are blind. There are many types ofdisabilities that fall under the Americans wit Disabilities Act and Section 508 ofthe Rehabilitation Act, and websi accessibility impacts all ofthem. In the U.S. alone there are 57 million people with disabilities ­ that's almost 20% ofthe population. Here a just a few kinds ofdisabilities that benefitfrom accessible websites. 8 VISUAL Legal blindness, low vision, and color blindness all affect the way users can consume content on a web page. 8 AUDITORY Deafor hearing impaired users can't fully access traditional video and multimedia content. 8 MOTOR Movement-impaired users may have difficulties using a mouse, may have a slow response time, or may have limited fine motor control. 8 COGNITIVE Learning disabilities and language blocks, can cause a user to leave the site in frustration. Inner ear and balance problems can result in dizziness, headaches, seizures or worse when looking at motion online. fll INNlTE accessibiiity.innateagency.com
  5. 5. 3 10 Reasons Your Website Will Fail an Accessibility Audit accessibility.innateagency.com STRONG WEB DESIGNERS can overcome art, layout and composition hurdles that arise from prioritizing accessibility. Through the use of alternate colors and shades, content structures, choice of controls, layout, and operational techniques, designers can make sites both beautif and accessible for disabled users. However, it is especially important to consider these design guidelines at the start of a web project. It’s one thing to build a design and make a few tweaks down the line; it’s another thing to have to re-work most of the art on a site once you are near completion to address accessibility concerns in the fonts, colors schemes, and layout. 5 You’re designing without accessibility in mind because you’re worried it won’t be pretty. ul
  6. 6. J9 10 Reasons Your Website Will Fail an Accessibility Audit • Your site's neat tricks don't translate as planned on certain browsers or devices. f) THERE ARE POPULARwebsite functions t hat are not accessible to people wit h disabilities. You can help screen readers and voice recognition soft ware understand your content by using WAI-AR A (Web Accessibility Initiative-Accessible Rich Int ernet Applic, to provide standards for describing your content to assistiv.e technologies. This allows you t o specify which element s on a page are menus, sliders, headings, etc. It even works with liv.e content, including AJAX- powered web applications. If your w ebsite doesn't use these applications, chances are people are h ving a difficult t ime using and navigating your site. ·ons) N INNlTE accessibiiity.innateagency.com
  7. 7. J3 10 Reasons Your Website Will Fail an Accessibility Audit • Ac essibility was an after-thought. YOU PROGRAM the site first, and then try to ~............................ ~~verse-engineer it to be accessible at the last minute? It is significantly more expensive to re-work a site on the programming level after it has already been built. You could pay more than ten times as much to fix a problem in the testing phase than the initial design and coding phases, and that number goes up even higher post-production. N INNHE accessibility.innateagency.com
  8. 8. J3 10 Reasons Your Website Will Fail an Accessibility Audit 0 Documents on your site are not accessib e. 8 DOES YOUR BUSINESS use forms or info mat ional legal documents that require the use ofa secure medium? Those documents also need to be accessr. for people with disabilities. Ifthey can't see what they're signing, they can take you to court. N INNHE accessibility.innateagency.com
  9. 9. J3 10 Reasons Your Website Will Fail an Accessibility Audit 0 You don't think people with disabilities will need to access your site. 8 YOUR CLIENT could be t he mayor, a famous scientist, a pro football player, or the leaderofa Fortune 100company. All sorts ofpeople in varying positions of powerare affected by disabilities and still need to participate online. This isn't charity, it 's proactive development - and notjustbecause it's the law, but because it's the right thing to do. N INNHE accessibility.innateagency.com
  10. 10. J3 10 Reasons Your Website Will Fail an Accessibility Audit You fail to include users with disabilities when testing your site. D ACCESSIBILITY TESTING INCLUDES checking to make sure the code and content ofyour site is accessible and descriptive enough so users can comprehend the information. To really succeed at opening your site up to all users, nothing replaces hearing firsthand about the experience of real people, especially when it's reviewed by strong UXspecialists. N INNHE accessibility.innateagency.com
  11. 11. J3 10 Reasons Your Website Will Fail an Accessibility Audit • You ignore acc~ssibility in ~obile sites or apps. > MOSTU ERS WITH disabilities have mobile devices. In a recent survey, 96% of disabled users reported using a mobile devic 'frequently. Ifyour site is not accessible on all devices, "'. . . . . . . . . . . . . . . . . . . . . .~yuu could be preventing these users from getting the content they need while on-the-go. N INNHE accessibility.innateagency.com
  12. 12. J3 10 Reasons Your Website Will Fail an Accessibility Audit You h ve a "fingers crosse LI mrn~dse f) BE WAR D,,IF you wait until someonefilesa complaint, your t imeline will be tai<en..awayfrornyou- Meeting-a •fix..thisJn.30-days orelse" t imeline is badfor public relations, is nerve-wracking, is very costly and may cause you to launch a product that doesn't meet your standards. Don't wait until you getsued to make changes. Ifyou begin implementing accessibility fixes before someone complains, you cango at a reasonable pacefor manageable rates and plan your activities and designs with plenty oflead time. It will save you financially while allowing you to create the best site possible. N INNHE accessibility.innateagency.com
  13. 13. Dur Solutions N INN HE accessibility.innateagenr:y.com
  14. 14. Dur Salutlans 14 Innate offers three progressive levels of accessibility consultation, outlined below. Tier • Base Assessment 9 Up to 5 Pages 9 Code & Content Review 9 lnnate's Improvement Roadmap ......................................................................................, Tier • Audit and Actionable Roadmap 9 Up to 30 Pages 9 Code & Content Review 9 Custom UX and Optimization Guide 9 Mobile Assessment 9 Custom Style Guide 9 Final Audit Tier • Annual Membership (with Custom Site Assessment and Remediation Plan) 9 All Pages ofWebsite 9 Code & Content Review 9 Custom UX and Optimization Guide 9 Mobile Assessment 9 Custom Style Guide 9 User-Testing 9 On- Demand Accessibility Updates 9 Innate Accessibility Certification 9 Final Audit

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