social media.
@devonvsmith.
threespot.
improving                     informing      enriching lifepublic policy +                    the public.      + culture. ...
3 types of engagements.
platforms.
the big 2.Facebook                        Twitter
the utilities.
the visual curators.
the conversation drivers.
the traffic drivers.
the “no winner yet” pairs.
the “not so social” networks.Data         RSS          Events
creative destruction.The Has-Beens      The Not-Yets
process.
1. Kick off2. Landscape & audit3. Creative concepts4. Strategy brief5. Design & development6. Post-launch management
team.
timeline.
budget.
product.
Smithsonian
BBC America
BrookingsInstitution
Robert Wood Johnson
Humanity United
evaluation.
measurement strategy.
metrics.
tools.
questions.
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UMD Integrated Marketing Class

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UMD Integrated Marketing Class

  1. 1. social media.
  2. 2. @devonvsmith.
  3. 3. threespot.
  4. 4. improving informing enriching lifepublic policy + the public. + culture. government. supporting creating social saving lives. thought change. leadership.
  5. 5. 3 types of engagements.
  6. 6. platforms.
  7. 7. the big 2.Facebook Twitter
  8. 8. the utilities.
  9. 9. the visual curators.
  10. 10. the conversation drivers.
  11. 11. the traffic drivers.
  12. 12. the “no winner yet” pairs.
  13. 13. the “not so social” networks.Data RSS Events
  14. 14. creative destruction.The Has-Beens The Not-Yets
  15. 15. process.
  16. 16. 1. Kick off2. Landscape & audit3. Creative concepts4. Strategy brief5. Design & development6. Post-launch management
  17. 17. team.
  18. 18. timeline.
  19. 19. budget.
  20. 20. product.
  21. 21. Smithsonian
  22. 22. BBC America
  23. 23. BrookingsInstitution
  24. 24. Robert Wood Johnson
  25. 25. Humanity United
  26. 26. evaluation.
  27. 27. measurement strategy.
  28. 28. metrics.
  29. 29. tools.
  30. 30. questions.

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