Digital Media AssessmentApril 2011Leveraging Social Media@devonvsmith
Quick Stats 300 followers 0 photos 9 subscribers 8 % listed 0 contacts 0 posts/month 0 tweets/day 0 high views/photo 0 comment/post 1 mentions/tweet 948 likes 7 uploads 0 people 0 post/day 400 views/upload 0 check-ins4 comments/post 20 subscribers 0 tipsArrows indicate if you are performing above, below, or similar to the average of your peersIn the following slides, you’ll notice black text that calls out speciﬁc recommendations for things you should change
Consider making your logo linked to your homepage You have sets of links in 3 These are the main portal different locations (left outer, left into the rest of your site. inner, right outer sidebars), Consider increasing text size for consider simplifying for greater greater readability. I also couldn’t ease of use tell why these links were different from your subdomains--are they your most popular content?Website Great job linking to your social media. Consider if you want to include Vimeo. Consider a search box somewhere on your front Congrats on page. This may give you this award! Consider if you insights into what users want it to pull so much focus on look for on your site your front page
Consider adding more information to your “About Me” 95% of your 20 peer organizations were active on section Facebook in the past month. On average, they have 1,306 likes (max 5,000), posted 2.5x/week (max 1.5x/day), and get 6 comments/post (max 19/post). AXIS Dance and Alonzo King are ones to watch.Facebook Consider registering for a custom URL Consider posting more consistently
The titles of these lists should give you some insight into what people expect you to tweet about. Consider letting With the “new twitter” design,us know who on staff photos in your right sidebar get is tweeting overshadowed by proﬁle stats. Consider eliminating this from 45% of your 20 peer organizations were your proﬁle design active on Twitter in the past 10 days. On average, they have 325 followers (max 2,142), tweet 5x/week (max 2x/day), areTwitter listed by 6% of their followers (max 16%), and receive 1 mention for every 1 of their tweets (max 3 mentions). ODC is one to watch. Consider tweeting more Consider consistently tweeting at different times of day, days of week
Many YouTube users have uploaded videos about JGPG, consider curating a playlist 50% of your 20 peer organizations were active on YouTube in the past year. On average, they uploaded 6 videos (max 25), have 1,698 views/video (max 10,098), and have 54 subscribers (max 459). ParsonsYouTube Dance and Lines Ballet are ones to watch. Many of your referrals come from searches done on YouTube- make sure to continue tagging videos, and adding keyword rich descriptions. Great job with descriptions & tags! You’ve uploaded many more videos to Vimeo than YouTube, but receive nearly 3x as many average views per video on YouTube. Consider more cross-posting
Flickr 15% of your 20 peer organizations were active on Flickr in the past year. On average, they uploaded 373 Several Flickr users have photos (max 1,300), have 1 contact (max 5), belong uploaded photos of JGPG. to 0 groups (max 3), and their most viewed photo Consider reaching out to thank has been seen 114 times (max 345). Parsons Dance is these photographers. one to watch.
Consider claiming both Yelp & Foursquare 40% of your 20 peer organizations have venues so you have an active Yelp page, only 4 have claimed access to venue their venue. On average, they have 1 analytics review (max 56), of 4 stars (max 5). Lines Ballet is one to watch.Yelp and Foursquare Consider adding a 55% of your 20 peer organizations have an category & tags to active Foursquare venue, though no one your foursquare venue has claimed their venue. On average, they so you show up in have had 6 people check in (max 263) a more searches total of 10 times (max 838) and left 1 tip (max 7). ODC is one to watch. This is a great review! Consider adding an owner comment with a thank you. Consider keeping an eye on the It may be useful to Foursquare venues you know these are the other perform in, to see if any venues your audiences tend users mention JGPG to frequent
The “About” page on your blog still contains the wordpress starter text. Consider deleting the page. 30% of your 20 peer organization blogged in the past 3 months. On average, they posted 2x/ month (max 1x/week), received 0 comments/ post (max 1), and have 10 subscribers (max 13). AXIS Dance is one to watch. Great job integrating your blog into Consider posting more your website frequently and/or eliminating the link to your blog from your front pageBlog Consider adding more Consider design elements to your blog using categories in your so it looks consistent with posts to make them easier your gorgeous website to discover Consider eliminating this generic blogroll or updating it with your own suggestions Consider hiding the Meta section
Other Social Media Consider creating a Wikipedia page for JGPG,and updating the links from these other wiki pages. Consider following some of these delicious tags and/ or contributors Great job creating a LinkedIn company proﬁle! Keep an eye on who your followers are JGPG is being Consider claiming your mentioned in many blogs. Google Place venue, and Consider engaging with adding photos/videos some of these bloggers Other social media platforms mentioned by your 20 peer organizations included 2 NetworkForGood, 1 each: Vimeo, CurrentTV, MySpace, Wikipedia, IMDB, LinkedIn.
Search Engine Optimization Your anchor text distribution isn’t very diverse. Consider writing content on your blog that elicits valuable keyword links Consider using your blog to increase trafﬁc between performances Consider what keywords you want to rank for in Google Consider adding unique meta- descriptions for each page of your site, and a 301 redirect If you wanted to use Google AdWords to drive trafﬁc to your site, consider bidding on these keywords
Glossary301 redirect: shows Google that “site.org” and “www.site.org” are the same website (5 minute ﬁx your webmaster can do)A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more oftenAggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to ﬁnd itAnchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in searchBlog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribersCall to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)Category v tag: both help users ﬁnd content; categories tend to be pre-deﬁned, tags tend to be user generatedDesign elements: ensuring your digital branding (style) matches your social branding matches your off line brandingFacebook custom URL: facebook.com/yourname instead of facebook.com/pages/city/yourname/123456Generic v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”Hashtag: a phrase preﬁxed with # symbol, which makes searching for that particular topicIntegrated blog: a blog hosted on your own website (yoursite.org/blog or blog.yoursite.org) provides you valuable SEOKeyword rich content: using the generic (see above) phrases you want to rank for in Google searchesLink architecture: where internal page links appear on your website, and how sections of your site are linked togetherMeta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some proﬁle designsRSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, linksPermalinks: a unique URL for every blog post so they can be linked to foreverSEO: stands for Search Engine Optimization; process ofTag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content