#folkyeah #campvibes: The Culture of Hashtags

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What’s in a hashtag? Can it capture the lifestyle of a community? Or define a brand’s business model?

The humble hashtag, born from a single Twitter user, can now be leveraged by companies to build communities at the intersection of brand and lifestyle. Poler Camping Stuff’s #campvibes curates the outdoor adventures of its loyalists (to the envy of deskbound Instagrammers everywhere) and promotes their products in the process. Newport Folk Festival’s #folkyeah connects fans and bands at the festival, while showcasing music and folk lifestyle year round.

We’ll share how brands like these are using hashtags to cultivate a community of vocal (and lurking) advocates, from the tactics of effective curation to the strategy of content creation. We’ll convince you to embrace user generated content, even as it challenges your notion of who owns your brand, and how it’s not so much about selling products as inspiring users to take a moment out of their day to contemplate a lifestyle.

Vote at: http://bit.ly/folkyeah

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#folkyeah #campvibes: The Culture of Hashtags

  1. 1. #folkyeah #campvibes: The Culture of HashtagsSXSW Interactive 2013 | Content Distribution | Dual Panel@devonvsmith and @jordanfugate
  2. 2. What’s in a #hashtag?
  3. 3. Can it capture the lifestyle of a community?
  4. 4. Can it define the business model of a brand?
  5. 5. We’ll share how brands are using #hashtags tocultivate a community of advocates, from tacticsof effective curation to the strategy of contentcreation.
  6. 6. Poler Camping Stuff uses#campvibes to curatethe outdoor adventuresof its loyalists andpromotes their productsin the process.
  7. 7. Newport Folk Festivaluses #folkyeah toconnect fans and bandsat the festival, whileshowcasing music andfolk lifestyle year round.
  8. 8. For brands trying to persuade consumers tobecome advocates, companies trying to sell alifestyle through their products, and socialmedia managers trying to stay human online. Vote Here: http://bit.ly/folkyeah

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