Creativity Explored DMA


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Leveraging Social Media track 2 participants digital media assessment

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Creativity Explored DMA

  1. 1. artwork by Dolores Del Rosario Digital Media AssessmentApril 2011Leveraging Social Media@devonvsmith
  2. 2. Quick Stats 1,505 likes 1 uploads 5 subscribers .3 post/day 600 views/upload 1 posts/month9 comments/post 4 subscribers 0 comment/post 200 followers 200 photos 32 people 9% listed 0 contacts 44 check-ins .3 tweets/day 42 high views/photo 1 tip 3 mentions/tweetArrows indicate if you are performing above, below, or similar to the average of your peersIn the following slides, you’ll notice black text that calls out specific recommendations for things you should change
  3. 3. Your link architecture is a little confusing-- there’s so much to click on, on every page. Think about how you might simplify, how to guide different audiences through your website differently, and what one call to action you could have on every page/sectionWebsite Consider adding some of these social media icons to your front page
  4. 4. Keep an eye on your 85% of your peers were active on Facebook in the Facebook Place page, and last month. On average, they have 861 likes (max consider claiming it 3289), posted 2x per week (max 1x per day), and received 4 comments per post (max 6). Needles and Pens is one to watch.Facebook Consider responding to more of your fan’s comments Events & notes about events do surprisingly well on your Page. That’s great! Consider adding more design elements to your mailing list tab and/or making it the landing tab of your Page Consider seeding Discussions on your page with interesting questions, and/or integrating the Yelp app to take advantage of your great reviews from there
  5. 5. The titles of these lists should give you some insight into what people expect you to tweet about. I see you’ve made an effort to start tweeting more often. Consider letting Great job!us know who on staff is tweetingTwitter There’s a lot of conversation happening on Twitter about CE, consider engaging with these folks 45% of your 20 peer organizations were active on Twitter in the past 10 days. On average, they have 484 followers (max 946), tweeted 1x/week (max 1.5x/day), received 1 mention per tweet (max 14), and were added to a list by 13% of their followers (max 19%). Museum of Craft and Folk Art, and Berkeley Art Museum are ones to watch.
  6. 6. 40% of your 20 peer organizations were active on YouTube in the past year. On average, they uploaded .5 videos/month (max 2/month), have 269 channel views (max 2,482), 2 subscribers (max 82), and 183 views/ video (max 1,063). BAMPFA and Intersection for the Arts are ones to watch.YouTube You only have 1 video to analyze, but your referrals are coming from a diverse array of sources. If future videos follow this trend, make sure to include info about CE in each video (eg with call to action buttons) There are a significant number of other YouTube users with CE content. Consider curating/hosting a playlist of this content on your channel
  7. 7. Consider tagging the artists in your photos 30% of your 20 peer organizations were active on There are over 400Flickr Flickr in the past year. On average, they uploaded 210 photos on Flickr mentioning photos (max 940), have 1 contact (max 40), joined 1 Creativity Explored, by these group (max 9), and their most viewed photo has groups & photographers. Consider been seen approximately 63 times (max 152). Intuit joining the photo groups and/or and BAMPFA are ones to watch. reaching out to thank these photographers Consider tagging your photos with the keywords you want to be found for in Flickr
  8. 8. 70% of your 20 peer organizations have an active Fourquare venue, only 2 have claimed their venue. On average, 38 people (max 155) have checked-in a total of 71 times (max 227) and left 0 tips (max 2). 55% of your 20 peer organizations haveYelp and Foursquare an active Yelp page, only 4 have claimed their venue. On average, they have 12 reviews (max 78), of 4.5 stars (max 5). Consider claiming your venue so you have access to the venue analytics You have so many awesome reviews on Yelp. May be Consider using the Yelp useful to know Facebook App to feature them these are the on your Facebook page companies & keywords the public associates as being similar to you
  9. 9. 15% of your 20 peer organizations blogged in the past 3 months. On average, they posted 2x/month (max 2x/week), received 0 comments/post (max .5), and have 2 subscribers (max 17). Gallery 16 is one to Great job integrating your blog into watch. your website. If there are keywords you want to rank for in Google searches, consider writing about those topics.Blog Great job adding categories, archives, an RSS feed, and search box to your blog! Consider opening up comments to your blog, and encouraging reader engagement
  10. 10. Other Social Media Consider monitoring these tags on delicious Consider following Consider creating a these delicious users tocompany profile on LinkedIn so find other relevant content, other disability/visual art or using this number as a professionals can find you gauge to find what content of yours users find interestingOther social networks mentioned by your20 peer organizations include 1 mentioneach of JustGive, Blip.TV, NetworkForGood,podcasts, and MySpace. Great job claiming your Google Place and adding visual appeal There seem to be a lot of blogs talking about CE, consider reaching out to engage with some of these bloggers
  11. 11. Consider adding unique metatag descriptions to every page of your site, and image ALT tags for improved SEO Your Google Place page isSearch Engine Optimization showing up in valuable generic keyword searches. Consider Consider what other anchor what other keywords you want text you want to rank for, and to rank for how to create content on your blog to attract links Looks like your traffic spikes during gallery shows. Consider how to use your blog to increase If you wanted to drive more traffic between shows traffic to your website, Google AdWords could be cost effective
  12. 12. Glossary301 redirect: shows Google that “” and “” are the same website (5 minute fix your webmaster can do)A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more oftenAggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find itAnchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in searchBlog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribersCall to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generatedDesign elements: ensuring your digital branding (style) matches your social branding matches your off line brandingFacebook custom URL: instead of v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topicIntegrated blog: a blog hosted on your own website ( or provides you valuable SEOKeyword rich content: using the generic (see above) phrases you want to rank for in Google searchesLink architecture: where internal page links appear on your website, and how sections of your site are linked togetherMeta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designsRSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, linksPermalinks: a unique URL for every blog post so they can be linked to foreverSEO: stands for Search Engine Optimization; process ofTag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content
  13. 13. Free Resources