Branding Yourself Through Technology & Social Media

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Branding Yourself Through Technology & Social Media

  1. 1. Branding Yourself Through Technology and Social Media<br />#afta2010<br />@devonvsmith<br />this isn’t the only way<br />it’s not even the best way<br />it just happens to be my way<br />
  2. 2. My Story<br />
  3. 3. 13 Dirty Little Secrets<br />
  4. 4. 1. Talking about social media attracts attention on social media platforms<br />
  5. 5. 2. Posting topics outside your niche will drive traffic short term<br />
  6. 6. 3. Link link link. It’s hard to predict exactly where your traffic will come from<br />
  7. 7. 4. Read more than you write, listen more than you measure<br />
  8. 8. 5. A strategic plan isn’t required<br />
  9. 9. 6. Link to people you want to meet<br />
  10. 10. 7. Your opinions aren’t enough<br />
  11. 11. 8. Give away everything you can for free <br />
  12. 12. 9. SEO is no joke. Figure it out<br />
  13. 13. 10. Steal ruthlessly but attribute everything<br />
  14. 14. 11. Learn to think in 140 characters<br />
  15. 15. 12. Connections matter<br />
  16. 16. 13. It’s easier than you think to be invited to a conference<br />
  17. 17. Challenges you’ll have to overcome<br />Social media is exhausting<br />Once you start, people expect you to continue<br />You will be tied to your employer’s brand, and they to your brand<br />
  18. 18. Where to turn for help<br />
  19. 19. thanks!<br />Ann Sachs, for being a constant promoter<br />Anne Trites, for giving me a reason to start a blog<br />Beth Kanter, for showing me the way<br />Chris Ashworth, for being the first person to take me seriously<br />Cory Huff, for demanding I become a “real” blogger<br />David Loehr, for managing the community<br />Ian David Moss, without whom which I never would have started blogging<br />Kerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat<br />Michaela Daniel, for teaching me powerpoint<br />Nick Denton, for creating the first blog I ever fell in love with<br />Pete Cashmore, for reminding me that even 24 year olds can build empires<br />Rob Bole, for introducing me to digital media<br />And the so many theatres, commenters, and tweeps that inspire me<br />

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