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Bay Area Childrens Theatre DMA


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Leveraging Social Media masterclass digital media assessment for Bay Area Children's Theatre

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Bay Area Childrens Theatre DMA

  1. 1. Digital Media AssessmentApril 2011Leveraging Social Media@devonvsmith
  2. 2. Quick Stats 0 photos 0 subscribers 0 contacts 0 posts/month 0 high views/photo 0 comment/post 81 likes 7 followers 0 uploads 3 people .3 post/day 14 % listed 0 views/upload 21 check-ins2 comments/post 0 tweets/day 0 subscribers 0 tips 0 mentions/tweetArrows indicate if you are performing above, below, or similar to the average of your 20 peersIn the following slides, you’ll notice black text that calls out specific recommendations for things you should change
  3. 3. Consider a search box somewhere on your front page. This may give you insights into what users look for on your siteWebsite Consider adding specific months to the remaining shows Consider Of your 4 calls to action here, changing this link by deleting “Follow Us” draws the most everything after “#...” attention because of the images. You may not want this
  4. 4. Consider checking Open Facebook Search for the conversations happening about BACTheatre, off of your page.85% of your 20 peer organizations were You can also encourage fans to use the “@BACTheatre”active on Facebook last month. They have feature to tag you in their average of 1,312 likes (max 3,568), postevery other day (max 1.5/day), and get 4likes or comments per post (max 10).Seattle Children’s Theatre and Children’sTheatre Co (minneapolis) are ones towatch.Facebook Consider registering for a custom URL Consider adding more information to your About section Consider seeding your discussion section with topics
  5. 5. You won’t start showing up in twitter’s people search until Consider you start tweeting adding an image, description, and location to your bioTwitter Consider monitoring the conversations going on about BACT on twitter 60% of your 20 peer organizations were active on Twitter in the past 10 days. On average they have 555 followers (max 1,532), tweeted 1x/day (max 2x/day), were mentioned by another user .5x/day (max 2x/day), and were added to a list by 9% of their followers (max 23%). Seattle Children’s Theatre and Children’s Theatre of Charlotte are ones to watch.
  6. 6. 65% of your 20 peer organizations were active on YouTube last year. On average they uploaded 1 video/month (max 2.5), get 1,237 views/video (max 3,044), and have 20 subscribers (max 45). Imagination Stage is one to watch. NiceYouTube job curating other people’s videos until you start uploading your own Most referrals come from related videos of the exact same topic
  7. 7. There are several photos on Flickr mentioning BACT. Consider reaching out to thank these photographersFlickr 20% of your 20 peer organizations were active on Flickr in the past year. On average they uploaded 68 photos (max 560), had 0 contacts (max 1), and joined 0 groups (max 1). They’re most viewed photo was about 35 views (max 75). Imagination Stage is one to watch.
  8. 8. 75% of your peer organizations has an active Foursquare venue, but only 1 has Consider claimed their venue. On average at theirYelp and Foursquare claiming your venues, 21 people (max 208) have venue so you have checked in 99 times (max 369) and left 0 access to venue tips (max 4). analytics Consider adding a category and tags to your venue Consider keeping an eye on 75% of your 20 peer organizations has an active the Foursquare venues Yelp page. 8 organizations have claimed their you perform at; some page. On average they have 2 reviews (max 8), are quite active, and of 5 stars (max 5). may include tips Consider claiming about BACT your venue on Yelp, adding the appropriate content, and correcting your Category tag
  9. 9. 35% of your 20 peers blogged in the past 3Blog months. They posted on average 2x/month (max 10x), have 2 subscribers (max 25), and get 0 comments/post (max 1.5). Barrel of Monkeys is one to watch.
  10. 10. Other Social Media This is the only delicious user who has tagged anything by BACT, but they seem highly involved with family activities in SF. Consider reaching out to them. Consider reaching out to some of the bloggers talking about BACTheatre Great job claiming your Google Place and adding so much appealing content Consider adding a LinkedIn company profile for BACT so other children’s theatre professionals can find youThe only other social network linked to by one of your peerorganizations is Barrel of Monkey’s with a podcast.
  11. 11. Great job using AdWords to drive traffic. Try adding dates & price to your ad You have great anchor text diversity, now you just need moreSearch Engine Optimization links. Consider reaching out to bloggers, using keyword rich anchor text in internal links, and creating keyword rich content on your website Consider adding alt Watch who else text to your images, is bidding on your brand name meta tags to all your and consider bidding on their pages, and extending keywords/stealing ideas from your domain name their ads contract for better SEO
  12. 12. Glossary301 redirect: shows Google that “” and “” are the same website (5 minute fix your webmaster can do)A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more oftenAggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find itAnchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in searchBlog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribersCall to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generatedDesign elements: ensuring your digital branding (style) matches your social branding matches your off line brandingFacebook custom URL: instead of v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topicIntegrated blog: a blog hosted on your own website ( or provides you valuable SEOKeyword rich content: using the generic (see above) phrases you want to rank for in Google searchesLink architecture: where internal page links appear on your website, and how sections of your site are linked togetherMeta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designsRSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, linksPermalinks: a unique URL for every blog post so they can be linked to foreverSEO: stands for Search Engine Optimization; process ofTag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content
  13. 13. Free Resources