Writing for blogs workshop

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A brief PowerPoint used to lead a Writing for Blogs Workshop.

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Writing for blogs workshop

  1. 1. Writing for Blogs Workshop
  2. 2. Agenda <ul><li>What is a blog? </li></ul><ul><li>How to Write a Blog Post </li></ul><ul><ul><li>Choosing a topic </li></ul></ul><ul><ul><li>Writing your post </li></ul></ul><ul><ul><li>Picking a title </li></ul></ul><ul><ul><li>Simple ways to improve your post </li></ul></ul><ul><ul><li>Using live links in your post </li></ul></ul><ul><li>BPE process for editing/publishing Blog Post </li></ul><ul><li>Q & A </li></ul><ul><li>Plus/Delta </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  3. 3. <ul><li>“ A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” –Darren Rowse, problogger.net </li></ul><ul><li>http://bit.ly/170yk </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  4. 4. How to write a blog post: Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  5. 5. Choose a Topic: Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  6. 6. Something you are passionate about Climate Ark Blog about climate change activism http://www.climateark.org/blog/ Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  7. 7. Something you are not too sensitive about and wouldn’t mind debating or thinking about in new ways Architecture +Morality Blog exploring connections between architecture, politics and religion http://architectureandmorality.blogspot.com/ Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  8. 8. Something you are interesting in researching and discussing with other people Racialicious Blog about the intersections of race and pop culture http://www.racialicious.com Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  9. 9. One topic per post Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  10. 10. Writing your post Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  11. 11. Make Content Scan-able ● Get to the point ● Use Headings and Sub-Headings to organize your thoughts ● Create bulleted lists ● highlight your main points -People may want to skim to get an idea of what you’re saying and go back later to read the whole post Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  12. 12. Great Example of Scannable Content: Beth Kanter’s Blog: http://www.bethkanter.org/connected-citizens/ Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  13. 13. <ul><ul><ul><li>Reread your writing out loud to hear how it flows </li></ul></ul></ul><ul><ul><ul><li>Be personal and honest </li></ul></ul></ul><ul><ul><ul><li>Don’t write posts that are essentially reposts of other people’s material </li></ul></ul></ul><ul><ul><ul><li>Avoid the passive voice and use a consistent tense throughout </li></ul></ul></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  14. 14. The title matters <ul><li>The title is the first thing people see </li></ul><ul><li>Ask a question </li></ul><ul><li>State a strong opinion </li></ul><ul><li>Make a personal statement </li></ul><ul><li>Be funny </li></ul><ul><li>Keep it succint </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  15. 15. Simple Ways to Improve Your Post <ul><li>Photos </li></ul><ul><li>Infographics </li></ul><ul><li>Video </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  16. 16. <ul><li>Use examples </li></ul><ul><li>Add your opinion or an opposing view point </li></ul><ul><li>Suggest further reading or sources of information on a topic </li></ul><ul><li>Add quotes </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  17. 17. <ul><li>Spell Check! </li></ul><ul><li>Re-read your post for punctuation/grammar </li></ul><ul><li>Have someone else read your post </li></ul><ul><li>Avoid passive voice </li></ul><ul><li>Keep the same tense throughout </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  18. 18. Links, Links, Links! <ul><li>Use links to provide more info or support a point </li></ul><ul><li>Highlight an important person, organization, tool or service </li></ul><ul><li>Make sure links are RELAVENT to your post and APPROPRIATE for the Boston Partners Blog </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  19. 19. Including full links in your post where you want them <ul><li>Anyone can become an active and engaged volunteer in their community, all you need is the ability to think creatively about the resources you have available, and what you can do with them to help others. Take Alex Ullman for example. Alex is a graduate of the University of Pennsylvania and a second semester student at Berklee College of Music (link: http://www.berklee.edu/ ­). He’s a nice guy, well-educated and musically inclined. He has been a volunteer in Boston Partners in Education’s ( link: http://www.bostonpartners.org/ )Aim High Program at the Boston Community Leadership Academy (link: http://www.bostonpublicschools.org/school/boston-community-leadership-academy ) (BLCA) for the past few months, tutoring ELL students in English. Once a week he travels from downtown Boston to the Brighton campus of BCLA to work one-on-one with students that are learning English as a second language. He’s a musician that plays the horn, so to save an extra trip downtown, he frequently brings his instrument to his tutoring sessions. </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  20. 20. Blog post from start to finish <ul><li>Concept </li></ul><ul><ul><li>Author will work with Jess to come up with and expand upon an idea for a blog post. They will also work together to agree upon a deadline for the first and final drafts </li></ul></ul><ul><li>1 st draft </li></ul><ul><ul><li>Author will write the first draft, check for spelling/grammar and find any photos or links they will be using in the post </li></ul></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  21. 21. <ul><li>Editing </li></ul><ul><ul><li>Erin will review the draft for content/grammar/spelling and go over her suggested edits with the Author </li></ul></ul><ul><li>2 nd Draft </li></ul><ul><ul><li>Author will make any necessary edits or changes and review with Erin </li></ul></ul><ul><li>Final Approval </li></ul><ul><ul><li>Pamela will read over final written draft and give approval on all content </li></ul></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  22. 22. <ul><li>Post </li></ul><ul><ul><li>Jess will format the finalized blog post with pictures and links, then post it live to the blog </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Everyone will be encouraged (not required) to share blog posts vie their networks to increase readership </li></ul></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  23. 23. Good Blog/Bad Blog <ul><li>http://blog.redcross.org/ </li></ul><ul><li>http://smilesmentoring.blogspot.com/ </li></ul><ul><li>http://cityyearblog.org/ </li></ul><ul><li>http://baghabit.blogspot.com/ </li></ul><ul><li>http://www.homeincorg.blogspot.com/ </li></ul><ul><li>http://www.generationsinc.org/blog/ </li></ul><ul><li>http://www.rabbitblog.com/ </li></ul>Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  24. 24. Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  25. 25. Plus/Delta Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]
  26. 26. <ul><li>http://www.problogger.ne </li></ul><ul><li>http://weblogs.about.com </li></ul><ul><li>http://www.netsquared.org/blog/britt-bravo/10-ways-nonprofits-can-use-blogs </li></ul><ul><li>http://nonprofit.about.com/od/blogs/Blogs_We_Recommend.htm </li></ul><ul><li>http://www.networkedblogs.com/topic/nonprofits </li></ul><ul><li>http://www.quicksprout.com/2009/07/21/how-to-write-a-blog-post/ </li></ul><ul><li>http://outspokenmedia.com/blogging/how-to-write-a-blog-post/ </li></ul>For further information: Devin Smith AmeriCorps Ambassador of Mentoring Social Media Outreach Coordinator Boston Partners in Education [email_address]

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