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WCLAX - Using WordPress for Social Good

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Learn how to build effective charity websites with WP
Explore the various methods to accept donations online.
Discover new tools and tactics aimed to benefiting your cause.

Published in: Software
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WCLAX - Using WordPress for Social Good

  1. 1. USING WORDPRESS FOR SOCIAL GOOD WordCamp Los Angeles 2017
  2. 2. Hi, I’m Devin! @innerwebs San Diego, California
  3. 3. ▸ How to build effective charity websites with WP ▸ Explore the various methods to accept donations online ▸ Discover new tools and tactics aimed to benefiting your cause OBJECTIVES
  4. 4. HOSTING, SPEED, AND SECURITY IT STARTS WITH YOUR WORDPRESS WEBSITE
  5. 5. ▸ Tailored environments for WP ▸ Built-in caching, backups, security ▸ Staging environment(s) ▸ Content Distribution Networks (CDN) ▸ Developer friendly tools like Git integration and WP-CLI ▸ Popular Managed WP hosts: ▸ Media Temple / Pagely / WP Engine / Pantheon / Flywheel / GoDaddy Pro USE MANAGED HOSTING
  6. 6. ▸ Page, Browser, and Object caching ▸ Mobile detection and optimization ▸ Image and font optimization ▸ Minify and concatenate Scripts (CSS and JS) ▸ Learn more in Andrew Wilder’s session! WEBSITE CACHING
  7. 7. ▸ HTTPs / SSL ▸ Security ▸ PHP version 7+ ▸ Nightly Backups ▸ SEO ▸ Updates & Maintenance DON’T FORGET ABOUT
  8. 8. ▸ Page builders ▸ Beaver Builder or Divi ▸ Themes ▸ Organic themes ▸ Theme Isle ▸ Backups: WP Time Capsule ▸ Caching: WP Rocket ▸ SEO: WordPress SEO by Yoast ▸ SSL: Let’s Encrypt ▸ Ongoing Maintenance: WP Site Care RECOMMENDED TOOLS
  9. 9. TURNING VISITORS INTO DONORS First Impressions
  10. 10. “FIRST IMPRESSIONS HAPPEN REALLY FAST - ESPECIALLY WHEN THE AVERAGE TIME USERS SPEND ON A WEBSITE IS EIGHT SECONDS.” - Jennifer Winter usertesting.com Why First Impressions Matter
  11. 11. THE JANE GOODALL INSTITUTE http://www.janegoodall.org/
  12. 12. OBAMA FOUNDATION https://www.obama.org/
  13. 13. LIBERTY IN NORTH KOREA https://www.libertyinnorthkorea.org/
  14. 14. ▸ Deliver your message from the audience’s point-of view ▸ Briefly tell your story then link to a deeper explanation ▸ Use actual images, not stock photos ▸ Unique video is a bonus ▸ Be transparent ▸ What are you doing with the donations raised? ▸ Consistent branding ▸ Check content for accessibility and readability ▸ https://wordpress.org/plugins/ wa11y/ ▸ https://readability-score.com/ EFFECTIVE MESSAGING
  15. 15. WIREFRAME + DESIGN + CONTENT + SITEMAP EFFECTIVE WEBSITES ARE PLANNED
  16. 16. A ZERO FRILLS DOWN TO THE BASICS WIREFRAME TOOL WIREFRAMING MADE EASY WITH BALSAMIQ https://balsamiq.com/products/mockups/
  17. 17. S USING PAGE BUILDERS DESIGNING IN BROWSER IS FUN AND EASY DESIGN IN BROWSER OR USING SKETCH OR PHOTOSHOP
  18. 18. BEST PRACTICES AND RECOMMENDATIONS EFFECTIVE ONLINE GIVING CAMPAIGNS
  19. 19. PEER TO PEER Donation Campaigns
  20. 20. PEER-TO-PEER GIVING IS A GROWING FORM OF FUNDRAISING IN WHICH A INDIVIDUAL RAISES MONEY ON BEHALF OF A NONPROFIT BY REACHING OUT TO THEIR SOCIAL NETWORK. WHAT IS PEER-TO-PEER FUNDRAISING?
  21. 21. AND SO I KEPT LIVING https://www.classy.org/campaign/world-suicide-prevention-day-2016/c90377
  22. 22. CROWDFUNDING Donation Campaigns
  23. 23. DONATION BASED CROWDFUNDING IS A WAY TO COLLECT FUNDS FOR A PROJECT BY ASKING A LARGE NUMBER OF CONTRIBUTORS TO DONATE A SMALL AMOUNT TO IT WHAT IS CROWDFUNDING?
  24. 24. BETHLEHEM THEME https://demo2.chethemes.com/bethlehem-v1/donations/help-us-build-a-new-church/
  25. 25. RECURRING DONATIONS Donation Campaigns
  26. 26. THE AVERAGE RECURRING DONOR GIVES 42 PERCENT MORE DURING THE COURSE OF A YEAR THAN ONE-TIME GIFTS. Network For Good http://nonprofithub.org/wp-content/uploads/2014/05/recurring-gift_infographic.jpg RAISE MORE OVER TIME
  27. 27. ▸ Provide the donor a choice to opt-in to give on a recurring basis ▸ Recurring donors average more than one- time ▸ Lessens donor’s immediate financial impact ▸ Improves cash flow and planning RECURRING DONATIONS
  28. 28. ▸ Allow donors to easily opt-in to recurring giving ▸ Provide an easy way to manage the subscription ▸ Enable donors to share subscription giving with friends and family ▸ Social media, email, text RECURRING BEST PRACTICES
  29. 29. ▸ Encourage subscriptions to one time donors ▸ Explain how recurring donations make a difference ▸ “$19.20 to feed and care for 10 people” ▸ Keep your subscribers notified about how their donations are being used RECURRING BEST PRACTICES
  30. 30. OXFAM AMERICA https://www.oxfamamerica.org/donate/
  31. 31. AMERICAN HEART ASSOCIATION https://donatenow.heart.org/
  32. 32. EVERYTOWN https://donate.everytown.org/
  33. 33. ▸ Reduce the number fields as much as possible ▸ Allow for custom amounts ▸ Use goals when possible ▸ Leverage analytics and reporting ▸ Reduce outside form distractions ▸ Display donation buttons prominently ▸ Support tablet & mobile GENERAL BEST PRACTICES
  34. 34. END-OF-YEAR GIVING ACCOUNTS FOR 34.8% OF ONLINE GIVING (Q4) AND DECEMBER REPRESENTS 20.3% OF THE TOTAL. Frank Barry, npENGAGE http://npengage.com/nonprofit-fundraising/11-facts-about-online-fundraising/ TAKE ADVANTAGE OF TIMING
  35. 35. MOBILE OVERTOOK DESKTOP COMPUTERS AS PEOPLE’S PREFERRED DEVICE TO ACCESS THE INTERNET LAST YEAR [2015] Zenith’s Media Consumption Forecasts http://digiday.com/publishers/mobile-overtaking-desktops-around-world-5-charts/ DON’T FORGET ABOUT MOBILE
  36. 36. JUSTICE AT STAKE http://www.justiceatstake.org/
  37. 37. GETUP! https://www.getup.org.au/donate/
  38. 38. ▸ Accept multiple payment methods ▸ PayPal, Credit Card, Bank Account, Offline donations ▸ No unnecessary redirects ▸ Provide clear terms and conditions of donation ▸ Display branding prominently ▸ Use proper terminology BEST PRACTICES CONT.
  39. 39. ▸ Give ▸ https://givewp.com ▸ Charitable ▸ https://charitable.com ▸ Seamless Donations ▸ https://wordpress.org/ plugins/seamless- donations ▸ Gravity Forms, WooCommerce, EDD DONATIONS PLUGINS
  40. 40. WITH WORDPRESS, THERE’S NO REASON TO CONSIDER ONLINE DONATIONS OUT OF REACH Final takeaway
  41. 41. Thanks!

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