Online Web Promotion


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Online Web Promotion

  1. 1. Web Promotion Presentation for Aars Desings
  2. 2. <ul><li>Web Designing & Development </li></ul><ul><li>SEO : Search Engine Optimization </li></ul><ul><li>On Page / Off Page = Keywords – 5-8 </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Online directory submission </li></ul>
  3. 3. Website Designing & Development
  4. 4. SEO : Search Engine Optimization On Page / Off Page = Keywords – 5-8
  5. 5. SEO : Search Engine Optimization On Page / Off Page = Keywords – 5-8
  6. 6. 1 . Facebook 2 . you tube 3 . social bookmarking 4 . social community Social Media Optimization:
  7. 7. Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines. First of all &quot;social media&quot; is a buzzword that has been thrown around a lot lately. But what exactly does it really mean? Wikipedia describes social media as... “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.” Social Media Optimization: Brief
  8. 8. you tube YouTube Video Technology Applied to P.R YouTube video technology has a strong potential to lend itself to developing other dynamic press releases. For example, in the case of the Rolling Stones, they are using YouTube as a way to interact with fans. Rolling Stones enthusiasts visit the website and upload questions to Keith and Mick in video format. According to the statement by the band, the Rolling Stones promises to answer the best questions personally. Fans will receive &quot;subsequent footage of the Rolling Stones available to watch exclusively on this new YouTube channel.&quot; All fans will be able to watch the answer to these questions. Such an interactive conversation will help create more of an interest in the documentary, as it is a film discussing the lives of these performers.
  9. 10. Facebook : Facebook presents an easygoing atmosphere wherein you can play a couple of quizzes and have some Superwall comments exchanged with journalists, thereby building up a relationship that is harmless and friendly without being entirely business. Social Community
  10. 11. Social Community
  11. 12. Social Community
  12. 13. Twitter : We have been hearing from everyone that  journalists don’t have the time to read lengthy emails, or that the first couple of lines decide the fate of our pitch notes and press releases. How about now pitching to the media in 140 characters? Some marketing bloggers have already written about it, but how many of us have actually given it a try? Recently, not only I got the name of a tech journalist, I was looking for, from a Twitter friend but also organized a good telephonic interaction for my client on a very short notice using a Twitter pitch. An open question to friends asking if some media is doing story on a particular subject, say valentines day gifts, can result in some good opportunities. Direct messages to journalists have worked for me and can also for you. Social Community
  13. 14. <ul><li>what makes Twitter so special, so viral? </li></ul><ul><li>To understand this, it’s important to understand the genesis of Twitter for the service is based on some powerful insights: </li></ul><ul><li>The Always on internet environment has less dependency and focus on a web page and that the desktop, widgets, IM are gaining importance. </li></ul><ul><li>Mobile is quickly becoming the ubiquitous converged device and is increasingly married to the internet. </li></ul><ul><li>Bloggers, already addicted to posting, were/ are looking for ways to disseminate content quickly, on the go and without having to spend a long time in crafting it. That they were/ are also looking at ways to share their content across multiple platforms. </li></ul><ul><li>Successful services will be those, which allows users to find unique and multiple uses for the service and that to do so, it would be important to: - Becoming the enabling layer </li></ul><ul><li>Allow other developers to use the Application Programming Interface (API) </li></ul><ul><li>- Create a network but also use other networks to reach larger mass of users/ consumers </li></ul>Social Community
  14. 15. LinkedIn : One thing that have benefited the most from Linkedin is in finding information about a particular journalist. Everytime we have to create a profile of a journalist, we don’t have to depend on our colleagues, friends in industry, of friends in the media. We can use Linkedin, which will most likely have the updated information of the journalist you are looking for, and if you are lucky, chances are that you might make just a good connection. Social Community
  15. 16. A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans.[1] The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness. Examples of well known, general, web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines. Online Directory Submission : Brief
  16. 17. social bookmarking Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way for people who make money from websites, blogs, and affiliate marketing programs to increase their visibility and earnings. Social bookmarking sites are particularly popular among people with affiliate marketing programs because such sites are a free and effective way to get back links and drive traffic to websites and blogs.
  17. 18. Here is the list of high PR sites for bookmarking social bookmarking
  18. 19. Who we are? Devils workshop is an independent Internet TV content producer and distribution agency based in Mumbai, India. We provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. We bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow.
  19. 20. Contact us Mukesh Rathod +91 9029663717 [email_address] Devils workshop