SL Showcase 12 2007


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Slideshow that I presented at Association Forum\'s Holiday Showcase in 2007 on ALA\'s use of Second Life.

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SL Showcase 12 2007

  1. 1. ALA and Second Life Slide
  2. 2. <ul><li>In the early spring of 2007, ALA was given half an island in the InfoIsland Archipelago by the Alliance Library System. By June, this virtual library group had grown to more than 50 adjacent &quot;islands&quot; (plots of land), most of which were donated by Second Life residents. More than 250 four-year universities had a Second Life presence, and many were located near library facilities in order to capitalize on traffic in those areas. </li></ul><ul><li>That growth continues … </li></ul>
  3. 3. Second Life: Overview <ul><li>Presence </li></ul><ul><li>24/7 Virtual Conference </li></ul>
  4. 4. <ul><li>More than 250 universities & learning-focused organizations </li></ul><ul><ul><li>Arcada Univ. of Technology (Finland) </li></ul></ul><ul><ul><li>Australian Film TV and Radio School </li></ul></ul><ul><ul><li>Finger Lakes Community College </li></ul></ul><ul><ul><li>Harvard Business School </li></ul></ul><ul><ul><li>Institut Ingemedia (France) </li></ul></ul><ul><ul><li>New York University </li></ul></ul><ul><ul><li>San Jose State University </li></ul></ul><ul><ul><li>SUNY Empire State College </li></ul></ul>Information from Hurst Associates, Ltd., 2007
  5. 5. Photo by Abbey Zenith. Information from Hurst Associates, Ltd., 2007
  6. 6. Main Library in Second Life, Information from Hurst Associates, Ltd., 2007
  7. 7. Information from Hurst Associates, Ltd., 2007
  8. 8. <ul><li>Libraries represented, include: </li></ul><ul><ul><li>Alliance Library System </li></ul></ul><ul><ul><li>Kansas State Library </li></ul></ul><ul><ul><li>Michigan Library </li></ul></ul><ul><ul><li>Stanford Science & Engineering Libraries </li></ul></ul><ul><ul><li>Topeka & Shawnee County Public Library </li></ul></ul><ul><ul><li>UI at Chicago Lib. of the Health Sciences </li></ul></ul><ul><ul><li>Institutions on Cybrary City I & II </li></ul></ul><ul><ul><li>Cleveland Public Library </li></ul></ul>More than 800 avatars identify themselves as Librarians of Second Life via the group of same name … They participate in SL mostly through activities not formally supported by their institutions.
  9. 9. “Presence” <ul><li>So we have the presence of many non-profit institutions that we serve … but there is more to “presence” than merely occupying virtual space. </li></ul>
  10. 10. <ul><li>The avatar represents the person behind the keyboard with a “Gestalt” of SL interests, Web interests, “picks,” and “1 st Life” information at a single click. The appearance of the avatar alone says something. This also contributes to another aspect of the concept of “presence” in Second Life. </li></ul>
  11. 11. Tools like SLoodle blend the use of Second Life with Moodle, allowing a chat in Second Life to be shared in a Moodle “classroom” environment. Other clever tools are being added to make library reference work possible in SL.
  12. 12. Meetings take on a whimsical aspect that frees up creative thinking outside the box. Here the ALA Slug (Second Life users group) meets on the roof of our first building (right).
  13. 13. A License to Create.
  14. 14. Available at Welcome Area Information from Hurst Associates, Ltd., 2007
  15. 15. Why Second Life? Slide
  16. 16. <ul><li>Low Cost Prototyping </li></ul><ul><li>Education & Training </li></ul><ul><li>Marketing & Advocacy </li></ul><ul><li>New Products </li></ul><ul><li>Collaboration </li></ul>Information from Hurst Associates, Ltd., 2007
  17. 17. <ul><li>What Are Librarians Already Doing in SL? </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Collaborating </li></ul></ul><ul><ul><li>Re-thinking space </li></ul></ul><ul><ul><li>Supporting other SL efforts </li></ul></ul><ul><ul><li>Supporting virtual communities </li></ul></ul><ul><ul><li>Learning to use virtual space for education </li></ul></ul><ul><ul><li>Promoting & showcasing resources or services </li></ul></ul><ul><ul><li>Discussing the use of role-playing </li></ul></ul><ul><ul><li>Creating new tools </li></ul></ul><ul><ul><li>Prototyping </li></ul></ul><ul><ul><li>And …. </li></ul></ul>
  18. 18. Positioning themselves for the future
  19. 19. It became very apparent we needed to Take librarianship in Second Life seriously …
  20. 20. HQ of the Alliance Library System, the organization that grew from a “storefront” to what is now referred to as the Information Archipelago. ALS set up ALA InfoArts Island to get started.
  21. 21. Galen Noltenius (Mark Bard of the ALA Washington Office) was an early adapter, having a building constructed for the Washington office. Mark was a mentor for a number of ALA staff. His office included monitors that when clicked on provided a dropdown menu for url links to various Web sites supported by his office. A larger screen gadget provided a slide show of real life activities and events.
  22. 22. Oberon Octagon opened an office for ASCLA and RUSA on the seventh floor of the ALA Tower. He installed a CogCalendar that displays dates for Events pulled from a Google Calendar. At the entrance to the office space, he installed a RSS Sensor that recorded the time/date and avatar names of visitors and had them recorded on a blog (above middle insert) .
  23. 23. 2007 Second Life Community Convention Close to 1,000 people attended the Third Annual SL Community Convention held in Chicago this past August. Another great opportunity to network
  24. 24. Our First Event: Banned Books Week Slide
  25. 27. <ul><li>Second Life Programs scheduled to date are listed as follows: </li></ul><ul><ul><li>September 29, 6:00–9:00 p.m.: Kickoff Pirate Party, &quot;Aye Mateys - Celebrate Your Freedom t' Read!&quot; Featuring a pirate ship, music, dancing, displays, fun, and free banned books and posters </li></ul></ul><ul><ul><li>September 30, 7:00 p.m.: Fireworks </li></ul></ul><ul><ul><li>October 1, 5:00 p.m.: Book Discussion, Of Mice and Men by John Steinbeck, moderated by Tom Peters of TAP Information Services (Second Life name Maxito Ricardo). </li></ul></ul><ul><ul><li>October 2, Noon: Fireworks </li></ul></ul><ul><ul><li>October 2, 5:00 p.m.: Book Discussion, I Know Why the Caged Bird Sings by Maya Angelou, moderated by Tom Peters </li></ul></ul><ul><ul><li>October 3, Noon: Intellectual Freedom Program, &quot;Frequently Challenged Books,&quot; moderated by OIF Deputy Director Deborah Caldwell-Stone (Second Life name Pachelbel Dagostino) </li></ul></ul><ul><ul><li>October 4, 5:00 p.m.: Intellectual Freedom Program, &quot;Challenges and Customer Service Opportunities&quot; presented by Rose Chenoweth, Alliance Library System (Second Life name Enya Theas). </li></ul></ul>
  26. 29. The dances were the most popular events during Banned Books Week ... measurable by the high lag that slowed everyone down! Nonetheless, a great networking opportunity. No matter how load the music, you can always read what the other avatar said!
  27. 30. The Next Step Slide
  28. 31. What we think we learned: <ul><li>A new perspective on assumptions </li></ul><ul><ul><li>Analogs to real life have to be adjusted … buildings and offices don’t work well when people can fly and teleport </li></ul></ul><ul><ul><li>The concept of “virtual member” may need adjustment </li></ul></ul><ul><ul><li>3D vs 2D, place/presence versus hyperlinks </li></ul></ul><ul><li>The beauty of volunteers </li></ul><ul><ul><li>ALA staff don’t need to do it all—there’s plenty of help available </li></ul></ul><ul><ul><li>If you build it, they will come </li></ul></ul>
  29. 32. Vision and purpose ALA will develop and maintain a dynamic virtual space to support the goals and objectives of the organization and to facilitate the collaborative and informational needs of its diverse global membership. Strategic objectives Brand and proof concept for Midwinter. Garner interest in the divisions. Make a statement to our members. Donovan is the ALA continuity contact. Proof of concept as a set piece which will then represent diverse needs over time. The ALA will offer divisions a piece of island (shared spaces) or let them buy their own parcel. Do not want a stereotypical library look or feel.
  30. 33. <ul><li>Technology </li></ul><ul><ul><li>ALA Island will combine flexible structures with the best elements of virtual design. </li></ul></ul><ul><ul><li>Landing point and landmark placement will direct visitors to essential information and tools. </li></ul></ul><ul><ul><li>Obvious teleporters and signage will assist in navigation. Calendars, Feeds and Toolbar </li></ul></ul><ul><ul><li>The island will have an open, yet clearly defined, beautiful and navigable space. </li></ul></ul>
  31. 34. The Plan <ul><li>Look and feel </li></ul><ul><ul><li>ALA Island will combine flexible structures with the best elements of virtual design to create a beautiful and exciting theme park feel. </li></ul></ul><ul><ul><li>Landing point and landmark placement will direct visitors to essential information and tools. </li></ul></ul><ul><ul><li>Obvious teleporters and signage will assist in navigation. Builds will be built with accessibility in mind. </li></ul></ul><ul><ul><li>The island will have an open yet well-planned feel and will utilize vertical space. </li></ul></ul><ul><ul><li>Certain structures will be boxed to assist in future modifications and additions. </li></ul></ul>
  32. 35. Meeting with San Jose State University Builders. Jeremy Kemp (Jeremy Kabumpo) at right, with the cap, is the group leader. We’re looking at ground plans to guide terraforming and build. Green = Port in landing point  Red = Conference and Exhibitions Yellow = Divisions/Round Tables Blue = Sky meeting space Purple = Additional Spaces
  33. 36. Donavan Vicha/Oberon Octagon Web Program Officer, ASCLA/RUSA (ALA) Please read my blog entries on the SLCC for more on Second Life concepts Blog: