How do I turn my idea                                                   into a health app                                 ...
Talk about 3 things1. d42. The Idea  The App3. 10 other things to think about© 2013 d4  www.d4.org.uk           20130201...
Introducing d4Devices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 0711...
What is d4? Non-profit with registered charity status since April 2010 Our mission is to improve patient care by placing...
Who am I, and why am I here? LinkedIn¹: “Consultant and entrepreneur” Frustrated patient (and friend to frustrated Docto...
Taking an idea,                                                   making an appDevices 4 Limited. Registered in England & ...
Take a moment Why are you doing this? What will it take? Who do you know? How much time, money, energy will you expend...
At least three things need to come together                            The                The                            I...
Initial approach to developer – part 1                            Hey, I’ve got this awesome                            id...
Initial approach to developer – part 2                            Can you do all the work, so                            I...
Get practitioner involvement                            [of the] apps identified, more                            than hal...
Health apps in context (as of Feb 1st 2013)                 Catalogs                 Weather            Food & Drink      ...
© 2013 d4  www.d4.org.uk   20130201 Liverpool HIEC   12
Write your marketing plan now  Choice is great – but bewildering  There’s no quality control – yet  Classification is s...
Prototype, Prototype, Prototype                                  Paper mock-ups are                                   ext...
10 other thingsDevices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 071...
10 –tion! A simple checklist for an app novice1. Innovation – how original is your idea?2. Conversation – talk to the (rig...
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How do I turn my idea into a health app (and 10 things you might not have thought about)

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Presented at MCHIEC event Healthcare Apps - Maximising Impact on 1 Feb 2013
http://www.mchiec.org.uk/events/details/healthcare-apps-maximising-impact

Published in: Health & Medicine
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How do I turn my idea into a health app (and 10 things you might not have thought about)

  1. 1. How do I turn my idea into a health app (and 10 things you might not have thought about)Healthcare Apps – Maximising ImpactLiverpool, 1st February 2013Devices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 07110788. CONFIDENTIAL | www.d4.org.ukRegistered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation
  2. 2. Talk about 3 things1. d42. The Idea  The App3. 10 other things to think about© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 1
  3. 3. Introducing d4Devices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 07110788.Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation
  4. 4. What is d4? Non-profit with registered charity status since April 2010 Our mission is to improve patient care by placing modern technology in the hands of doctors, nurses and other health professionals Our strategy is to act as a central organisation that enables the growing trend of consumerisation of healthcare IT – Hardware (e.g. mobile devices) – Software (e.g. mobile applications) – Leveraging bulk purchasing power from key suppliers – Using a non-profit vehicle for trust and tax efficiency© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 3
  5. 5. Who am I, and why am I here? LinkedIn¹: “Consultant and entrepreneur” Frustrated patient (and friend to frustrated Doctors) d4 Mersey Burns Regulation of Healthcare Apps: a practical guide²1. http://uk.linkedin.com/in/jarss/2. http://www.d4.org.uk/research/© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 4
  6. 6. Taking an idea, making an appDevices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 07110788.Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation
  7. 7. Take a moment Why are you doing this? What will it take? Who do you know? How much time, money, energy will you expend?© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 6
  8. 8. At least three things need to come together The The Idea Developer The Practitioner© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 7
  9. 9. Initial approach to developer – part 1 Hey, I’ve got this awesome idea for an iPhone app, wanna make it for me and split it 50-50? – Person with the idea© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 8
  10. 10. Initial approach to developer – part 2 Can you do all the work, so I can take half the money? – What the developer hears© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 9
  11. 11. Get practitioner involvement [of the] apps identified, more than half had no stated medical professional involvement… There are significant concerns with regard to the reliability of information provided by apps – A Comparison of the Reliability of Smartphone Apps for Opioid Conversion Haffey F, Brady RR, Maxwell S. (Jan 2013) Drug safety : an international journal of medical toxicology and drug experience© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 10
  12. 12. Health apps in context (as of Feb 1st 2013) Catalogs Weather Food & Drink Navigation Social Networking Medical 16,614 Finance Photography Healthcare & Fitness 20,649 News Productivity Sports Reference Music Travel Utilities Business Books Lifestyle Entertainment Education Games 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 11
  13. 13. © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 12
  14. 14. Write your marketing plan now  Choice is great – but bewildering  There’s no quality control – yet  Classification is superficial – and at worst misleading  Anyone can write a review – but that’s also a problem  But perhaps the biggest challenge is this: Popular is not synonymous with Useful© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 13
  15. 15. Prototype, Prototype, Prototype  Paper mock-ups are extremely powerful – Pictures are worth a 1,000 words – Will make it a lot easier to write a spec  Digital mock-ups aren’t impossible – Keynote / PowerPoint  iMockup – HTML/CSS  iUIIterate. Get feedback. Repeat.© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 14
  16. 16. 10 other thingsDevices 4 Limited. Registered in England & Wales.Registered Charity No. 1135435. Registered Company No. 07110788.Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation
  17. 17. 10 –tion! A simple checklist for an app novice1. Innovation – how original is your idea?2. Conversation – talk to the (right) people3. Collaboration – open up the kimono4. Evolution – make your app better5. Legislation – get Limited!6. Promotion – tell the world7. Protection – for your (?) idea8. Regulation – a medical device?9. Revision – manage your rank10. Dedication – stick at it. It’s worth it.© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 16
  18. 18. Like us on Follow us Facebook.com on Twitter /devices4 @devices4 Thanks for staying to the end! http://www.d4.org.uk Connect with me onDevices 4 Limited. Registered in England & Wales. LinkedInRegistered Charity No. 1135435. Registered Company No. 07110788.Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

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