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(2010) Social Media Networking for Seniors


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A presentation I prepared for a group of seniors to introduce them to the concepts of social media networking

Published in: Education

(2010) Social Media Networking for Seniors

  1. 1. Title Social Networking: What is It? Is it For Me? Western Illinois Area Agency on Aging {photo: Matt Hamm/}
  2. 2. Devendra
  3. 3. Covering Social Media The BIG Plan <ul><li>What is Social Media? </li></ul><ul><li>Overview of landscape </li></ul><ul><li>Quick poll </li></ul><ul><li>Social networking </li></ul><ul><li>Why is it popular? </li></ul><ul><li>Information channels across time </li></ul><ul><li>Social Media traffic and how generations are using it </li></ul><ul><li>Facebook-Blogs-Twitter-Flickr-YouTube-LinkedIn </li></ul><ul><li>Social Media Safety </li></ul><ul><li>Silver Social Media </li></ul><ul><li>Why you should participate </li></ul><ul><li>Questions </li></ul><ul><li>Jump to the sites – maybe even set up accounts? </li></ul>
  4. 4. Please Interrupt PLEASE INTERRUPT!
  5. 5. What is Social Media What is Social Media?
  6. 6. Social Media is.. What is Social Media? Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
  7. 7. Social Media Landscape Social Media Landscape {photo: Fred Cavazza/}
  8. 8. Social Media Poll A Quick Poll Blogs Facebook Twitter YouTube Flickr LinkedIn How many of you are active on:
  9. 9. Social Networking Social Networking Social Networking in Plain English http://www. youtube .com/watch?v=6a_KF7TYKVc&feature=channel
  10. 10. Social Media Dynamics Social Media Dynamics Social Media in Plain English http://www. youtube .com/watch?v=MpIOClX1jPE
  11. 11. Why is Social Media Popular Why is Social Media So Popular? <ul><li>Sites are easy to use </li></ul><ul><li>Makes it easier to meet people online </li></ul><ul><li>Learn more about people before contacting them </li></ul><ul><li>Free </li></ul><ul><li>Can be for general audience or specific focus </li></ul><ul><li>Additional features – free web pages, polls </li></ul><ul><li> </li></ul>
  12. 12. Info Channels across time Information Channels Across Time Note the drop-off for traditional broadcast channels (including websites)!
  13. 13. Social Media Traffic How Popular? 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activity after personal email Nielsen’s Global Faces & Networked Places 2009
  14. 14. Social Media Across Generations Social Media Across Generations <ul><li>A quarter of social media users are between the ages of 35 and 44 </li></ul><ul><li>61 percent of Facebook's users are middle aged or older </li></ul><ul><li>College-age people do not dominate any particular Web site </li></ul><ul><li>The 17-and-under crowd dominates Bebo </li></ul><ul><li>Senior citizens have not caught onto social media yet </li></ul><ul><li> has the largest amount of older members </li></ul><ul><li> </li></ul>
  15. 15. Facebook Numbers Facebook <ul><li>The Numbers </li></ul><ul><li>200,000,000 – number of active users </li></ul><ul><li>100,000,000 - users who log on at least once each day </li></ul><ul><li>170 - countries/territories that use Facebook </li></ul><ul><li>35 - different languages used on Facebook </li></ul><ul><li>2,600,000,000 – minutes aggregated on Facebook daily </li></ul><ul><li>100 – number of friends for the average user </li></ul><ul><li>700,000,000 – number of photos added monthly </li></ul>
  16. 16. Blogs Numbers Blogs <ul><li>The Numbers </li></ul><ul><li>133,000,000 – blogs indexed by Technorati since 2002 </li></ul><ul><li>900,000 – average number of blog posts/day </li></ul><ul><li>1,750,000 – number of RSS subscribers to TechCrunch </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><li>81 - number of languages represented in the blogosphere </li></ul>
  17. 17. Blogs Dynamics Blogs Functionality Blogs in Plain English http://www. youtube .com/watch?v=NN2I1pWXjXI&feature=channel
  18. 18. Twitter Numbers Twitter <ul><li>The Numbers </li></ul><ul><li>10,709,460,000 – number of Tweets to date </li></ul><ul><li>50,000,000 – number of Tweets/day </li></ul><ul><li>165,414– max number of followers Inactive @BarackObama </li></ul><ul><li>86,078 – max number of followers Active @kevinrose </li></ul><ul><li>63% – percent male Twitter users </li></ul>
  19. 19. Twitter Dynamics Twitter Functionality Twitter in Plain English http://www. youtube .com/watch?v=ddO9idmax0o&feature=channel
  20. 20. Flickr Numbers Flickr <ul><li>The Numbers </li></ul><ul><li>Flickr now hosts more than 4 billion images </li></ul><ul><li>&quot;There were 5,111 uploads in the last minute.“ </li></ul><ul><li>33 Alexa Traffic Rank (21 in US) </li></ul>
  21. 21. Flickr Dynamics Photo Sharing Functionality Online Photo Sharing in Plain English http://www. youtube .com/watch?v=0wZ5K0eG5wk
  22. 22. YouTube Numbers YouTube <ul><li>The Numbers </li></ul><ul><li>YouTube has reached 100 million viewers </li></ul><ul><li>14.8 billion online videos viewed in January 2009 alone </li></ul><ul><li>101 videos viewed per person in the US in January 2009 </li></ul>
  23. 23. LinkedIn Numbers LinkedIn <ul><li>The Numbers </li></ul><ul><li>50 million - members worldwide </li></ul><ul><li>41 - average age </li></ul><ul><li>$109,703 - average household income </li></ul><ul><li>64% - male </li></ul>
  24. 24. LinkedIn Dynamics LinkedIn Functionality LinkedIn Explained http://www. youtube .com/watch?v=IzT3JVUGUzM
  25. 25. Social Media Safety Practicing Safe Social Media {photo: Ben Cumming/}
  26. 26. Social Media Safety Tips Sensible Social Media Practices <ul><li>Do not post you are going somewhere </li></ul><ul><li>Never tweet or post your gone for the weekend or vacation (post after) </li></ul><ul><li>Never announce you live alone </li></ul><ul><li>Being social does not mean spilling everything </li></ul><ul><li>Explore using two email address (one social/one private) </li></ul><ul><li>Avoid clicking on alerts in mailbox. Access site directly </li></ul><ul><li>Never share personal info – never post it in profile (birthdays) </li></ul><ul><li>Only accept friends you know </li></ul><ul><li>Assume that everything may become public someday </li></ul><ul><li>Understand that on the Web it is forever </li></ul>
  27. 27. Silver Social Media Sites Silver Social Media Sites Eons Growing Bolder Eldr
  28. 28. Reduces Depression Internet Use Reduces Depression by 20% among senior citizens {photo: Ben Cumming/}
  29. 29. Questions? {photo: beverly.13/}
  30. 30. Ready to Explore? Ready To Explore? {photo: Lucas Janin/}