Join us as we demonstrate how to take advantage of the latest, just announced platform features in your mobile apps using Heroku and Force.com together. We will be talking through use cases, as well as walking through the code you need to know for your own development.

1. Build Mobile Apps That Deliver
Salesforce To Your Employees
Mattt Thompson, Heroku, Mobile Lead
@mattt

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results
and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated
with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,
our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forwardlooking statements.

3. Mattt Thompson
Mobile Lead, Heroku
@mattt

4. Audience Survey

7. In This Session
• Review Mobile Basics
• Introduce Heroku1
• Build a Salesforce1 Mobile App

8. Mobile

11. Mobile Apps are
Cloud Apps

12. a reliable, scalable, secure
platform that allows you to
iterate quickly and work efficiently

16. The best way to
develop, deploy, and scale
cloud applications

17. $ heroku create
$ git push heroku master

18. $ heroku ps:scale web=8

19. Polyglot Platform
• Java
• Node.js
• Ruby
• Python
• Go
• php
• C / C++
• .NET / Mono
• Dart
• Perl
• Erlang
• Rust

20. 100+ Addons
Data Stores, Mobile, Search, Logging, Email & SMS,
Analytics, Caching, Monitoring, Media, Utilities, & Payment

21. $ heroku addons:add newrelic

23. Heroku1
Creating apps for your customers has never been more important. Or simple.

27. force CLI
The fastest, most efficient way to
interact with Salesforce

28. Usage: force <command> [<args>]
!
Available commands:
login
Log in to force.com
logout
Log out from force.com
accounts List force.com accounts
active
Show or set the active force.com account
whoami
Show information about the active account
sobject
Manage custom objects
field
Manage custom fields
record
Create, modify, or view records
export
Export metadata to a local directory
import
Import metadata from a local directory
select
Execute a SOQL select
apex
Execute anonymous Apex code
version
Display current version
update
Update to the latest version
help
Show this help

29. force.com REST APIs
• DESCRIBE sobject
• Create sobject
• UPDATE sobject
• UPSERT sobject
• DELETE sobject
• SEARCH with SOSL
• QUERY with SOQL

30. force.com API Libraries
force.rb
force.js
Ruby
Node.js

31. $ force login

32. client = Force.new
!
client.find 'Account', '001D000000INjVe'
!
client.update 'Account',
Id: '0016000000MRatd',
Name: 'Whizbang Corp'

33. Heroku Connect
Automatically synchronize data
between Force.com & PostgreSQL

35. Mobile Considerations

36. Mobile Considerations
• Interface with Specialized Backend Service
• Integration with third-party services like
Twitter or Facebook
• Salesforce integration with existing mobile product
• Extend Salesforce Platform with Heroku

37. Social APIs
Multimedia
Processing
Advanced
Geospatial

40. Demo

41. In This Session
• Review Mobile Basics
• Introduce Heroku1
• Build a Salesforce1 Mobile App

42. Further Information
• http://force.com
• http://heroku.com/1
• http://github.com/heroku/force
• http://github.com/heroku/force.rb
Mattt Thompson
Mobile Lead, Heroku
mattt@heroku.com

43. Mattt Thompson
Mobile Lead,
@mattt

44. Build Mobile Apps That Deliver
Salesforce To Your Employees
Mattt Thompson
Mobile Lead, Heroku
mattt@heroku.com