Force.com Data Modeling: The Advantages of Denormalization

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Your data model choices impact analytics, performance, security, user experience, and coding requirements. While it might seem counterintuitive, the key to successful Force.com data model design is a pattern of denormalization, with tightly coupled attributes that describe core entities, rather than the traditional pattern of normalization. Join us as we explore the pros and cons of these design patterns.

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Force.com Data Modeling: The Advantages of Denormalization

  1. 1. Force.com Data Modeling The Advantages of Denormalization Michael Topalovich, Delivered Innovation, CTO @topalovich
  2. 2. All about Delivered Innovation Delivered Innovation helps growing companies run their businesses in the cloud with Salesforce.  Business process design for creating great customer experiences  100% focus on Salesforce and the Salesforce Platform  Founded in 2006 in Chicago by Michael Topalovich
  3. 3. Attributes provide context that describe entities as a whole.
  4. 4. Analytics
  5. 5. User Experience
  6. 6. Clicks vs. Code
  7. 7. Security
  8. 8. Scalability
  9. 9. Embrace hierarchy.
  10. 10. Relationship queries != SQL joins
  11. 11. SOQL requires relationships between objects
  12. 12. We can go up 5 level in a child-to-parent relationship query
  13. 13. We can go down one level in a parent-to-chi relationship query
  14. 14. Reference data from parent objects with formulas
  15. 15. Aggregate child data w Rollup Summary field
  16. 16. Use Master-Detail relationships to enabl cross-object workflow
  17. 17. Get better report and dashboard data
  18. 18. I RT
  19. 19. Avoid data duplication.
  20. 20. Reference before copying.
  21. 21. Beware of picklist sprawl.
  22. 22. Take a look at your current data model.
  23. 23. Experiment.
  24. 24. Apply these principles.
  25. 25. Read more about Force.com data modeling.
  26. 26. Get involved in the Force.com community.
  27. 27. @DIChicago
  28. 28. Michael Topalovich CTO, Delivered Innovation @topalovich

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