Introduction to Developing Websites on the Salesforce Platform

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You can build the world's best Force.com app for internal employees, but now you are being asked to deliver a Customer Community or a Marketing Website. Which products and tools do you need now? We'll Join us as we compare Site.com, Communities, Heroku, and ExactTarget, and show how you can leverage your Visualforce, HTML5, Javascript, and CSS skills to make pixel-perfect websites.

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Introduction to Developing Websites on the Salesforce Platform

  1. 1. Introduction to Developing Websites on the Salesforce Platform How to Leverage Site.com & the Saleforce Platform Throughout the Website Development Lifecycle Peter Muriello, salesforce.com, Platform Architect @pmuriello
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Agenda Website Development Lifecycle Demonstration Q&A
  4. 4. Website Development Lifecycle
  5. 5. Website Development Lifecycle Publish Analysis & Design Test
  6. 6. Who are the players? Employees What are their roles? Site Administrator ▪ IT Designer ▪ Line of Business Content Contributor ▪ Marketing ▪ Legal Agencies Implementation Providers
  7. 7. tools & technologies use? What technologies will youwill you use? HTML5 Site.com (Studio) CSS3 Communities JavaScript Heroku Buddy Media Exact Target CloudCraze GoInstant Google Analytics Radian6 sandboxes approval processes
  8. 8. Demo Scenario A Retail Marketing Example
  9. 9. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 2 …that surfaces data dynamically… 1 …reconnecting with them anywhere, on any device… We’ll start with a site – an ultimately very extensible site… • Drag & drop studio • HTML, CSS, JavaScript • Integrated hosting • Automatic caching • Import tools 8 …while keeping tabs on how your site visitors are interacting with your site…
  10. 10. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 2 …that surfaces data dynamically… 1 …reconnecting with them anywhere, on any device… We’ll start with a site – an ultimately very extensible site… • Cloud database • Forms builder • Process builder • Report builder • Programmable 8 …while keeping tabs on • Multihow your site visitors are currency/language with your site… interacting • Collaboration • Mobile
  11. 11. Demos 5 4 3 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… …engages visitors with an interactive, social experience… • • • • Social Applications Content Scheduling Social Impact Analysis 1 We’ll start with a and Syndicate Feedssite – an ultimately very extensible site… Streams 7 8 2 …that surfaces data dynamically… …reconnecting with them anywhere, on any device… …while keeping tabs on how your site visitors are interacting with your site…
  12. 12. Demos 4 …that let’s visitors go shopping… • • • • • Cross-channel B2B commerce 5 …delivers personalized recommendations… Native managed package 6 …and follows up should they abandon their cart… Global and mobile-ready Pixel perfect UI control Built for extensibility and flexibility 7 3 …engages visitors with an interactive, social experience… 1 We’ll start with a site – an ultimately very extensible site… 8 2 …that surfaces data dynamically… …reconnecting with them anywhere, on any device… …while keeping tabs on how your site visitors are interacting with your site…
  13. 13. Demos 5 4 3 …that let’s visitors go shopping… …engages visitors with an interactive, social experience… …delivers personalized recommendations… 6 …and follows up should they abandon their cart… • Real-time customer profiling • Personalized recommendations • Guided selling tool 1 …that surfaces data dynamically… …reconnecting with them anywhere, on any device… We’ll start with a site – an ultimately very extensible site… 8 2 7 …while keeping tabs on how your site visitors are interacting with your site…
  14. 14. Demos 5 4 3 …that let’s visitors go shopping… …engages visitors with an interactive, social experience… 2 …delivers personalized recommendations… …that surfaces data dynamically… 1 We’ll start with a site – an ultimately very extensible site… 6 …and follows up should they abandon their cart… • Data-driven digital marketing • Campaign management 7 …reconnecting with them • Customer journey any device… anywhere, on management • Extensible with drop & go apps • Consolidated data & 8 …while keeping tabs on how your analytics site visitors are interacting with your site…
  15. 15. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 2 …that surfaces data dynamically… 1 We’ll start with a site – an ultimately very extensible site… …reconnecting with them anywhere, on any device… • Browser independent • Easy-to-use API • Touch optimized 8 …while keeping tabs on how your site visitors are responsive design interacting with your site… • Extensible
  16. 16. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 2 …that surfaces data dynamically… 1 …reconnecting with them anywhere, on any device… We’ll start with a site – an ultimately very extensible site… • • • • Traffic sources Map overlay Flow visualization In-page analytics 8 …while keeping tabs on how your site visitors are interacting with your site…
  17. 17. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 2 …that surfaces data dynamically… 1 …reconnecting with them anywhere, on any device… We’ll start with a site – an ultimately very extensible site… …all of which comes together to help make you a hero! 8 …while keeping tabs on how your site visitors are interacting with your site…
  18. 18. Demonstration Let’s see how all of that comes together
  19. 19. Peter Muriello Platform Architect, @pmuriello
  20. 20. Demos 5 4 …delivers personalized recommendations… 6 …and follows up should they abandon their cart… …that let’s visitors go shopping… 7 3 …engages visitors with an interactive, social experience… 1 We’ll start with a site – an ultimately very extensible site… 8 2 …that surfaces data dynamically… …reconnecting with them anywhere, on any device… …while keeping tabs on how your site visitors are interacting with your site…

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