Increasing Web2Lead FormSubmissions with Data.com APISAli Sadat, Sr. Dir. Technology Partnerships / API Strategy, Data.com...
Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contai...
Ali SadatSr. Dir. Technology Partnerships, Data.com@alisadat
Agenda • Intro to Data.com [Ali] • Web2Lead Conversions [Ali] • Intro to Data.com API [James]    • Demo • Eloqua: Data.com...
You Can’t Be Social Without Good Data                                              Industry  Phone Number                 ...
Bad Data is Expensive and Time Consuming                                         Wrong Number                   Wrong Size...
Connect to Customers Faster with Leading Business Data            Companies  People  Social           Future Data         ...
Jigsaw: Crowd-sourced Contacts in the Cloud34 Million Complete B2B Contacts, from 2+ Million Community Members            ...
Don’t be this Marketer!
Web2Lead ConversionsShort Form (4 fields)    Medium Form (8 fields)   Long Form (10 fields)Conversion rate: 13.7%   Conver...
Fill in the Gaps with Data.com      Name                                                   Company      Email             ...
Supplemental Use Cases                       VP Marketing                         (Buyer) Web Lead: Marketing      Analyst...
Data.com Products – API Availability                              Jigsaw                                       API        ...
James MakSr. Product manager, Data.com API@jmak_sfdc
Demo First!
Data.com API’s                Consume                   Contribute           Search/                                     R...
Consume                   ContributeData.com Search Company API                                  Search             Get   ...
Consume                   ContributeData.com Contact Count API                                  Search             Get   A...
Consume                   ContributeData.com Search Contact API                         Search             Get   Add      ...
Consume                   ContributeData.com Get Contact API                                  Search             Get   Add...
Consume                   ContributeContribute API    beta   – Earn Points     Search             Get   Add               ...
Consume                   ContributeContribution API        beta   Sample             Search             Get   Add        ...
Consume                   ContributeContribute Facts API – Earn Points               Search             Get   Add         ...
Other APIs Get User Info API   Returns the point balance for a specific user   Sample:    https://www.jigsaw.com/rest/us...
Resources • Documentation: developer.jigsaw.com
Scott FehrDirector, Solutions Consulting@scottfehr
Mixed Messages
Mixed Messages
What do we need the information for?Remove anything that is not directly neededScoring  Who gets sent to sales? To whom?N...
3 Better OptionsSource data more effectivelyData.com Company API  Source industry, revenues, size, geographyData.com Cont...
Demo
Data.com API • Jigsaw API Token – Customers, Partners, Resellers • Data.com/Salesforce - Early Access Participation • Cont...
Ali Sadat              James Mak                Scott Fehr Sr. Dir. Technology     Sr. product Manager,   Dir Solution Con...
Increasing Web2Lead Form Submissions with Data.com APIs
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Increasing Web2Lead Form Submissions with Data.com APIs

  1. 1. Increasing Web2Lead FormSubmissions with Data.com APISAli Sadat, Sr. Dir. Technology Partnerships / API Strategy, Data.com@alisadat
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  3. 3. Ali SadatSr. Dir. Technology Partnerships, Data.com@alisadat
  4. 4. Agenda • Intro to Data.com [Ali] • Web2Lead Conversions [Ali] • Intro to Data.com API [James] • Demo • Eloqua: Data.com API Integration [Scott] • Demo
  5. 5. You Can’t Be Social Without Good Data Industry Phone Number # of Employees Title SIC - DUNSSocial Conversations Blog Address Corporate Hierarchy Email Revenue
  6. 6. Bad Data is Expensive and Time Consuming Wrong Number Wrong Size Business DuplicateNot in Territory Moved Jobs Gate Keeper Data Warehousing Institute
  7. 7. Connect to Customers Faster with Leading Business Data Companies People Social Future Data Sources
  8. 8. Jigsaw: Crowd-sourced Contacts in the Cloud34 Million Complete B2B Contacts, from 2+ Million Community Members 2.0 Million+ members 1 Million new contacts per month 1.2 Million updates per month Users can flag bad data
  9. 9. Don’t be this Marketer!
  10. 10. Web2Lead ConversionsShort Form (4 fields) Medium Form (8 fields) Long Form (10 fields)Conversion rate: 13.7% Conversion rate: 12.0% Conversion rate: 10.0%
  11. 11. Fill in the Gaps with Data.com Name Company Email Title Industry Location # Empl Phone Revenue Web2 Complete + MQL Lead Demographics Firmographics Clean + AppendYour Favorite Marketing APIAutomation App
  12. 12. Supplemental Use Cases VP Marketing (Buyer) Web Lead: Marketing Analyst Web lead: ACME Similar Companies
  13. 13. Data.com Products – API Availability Jigsaw API APIs Coming Soon
  14. 14. James MakSr. Product manager, Data.com API@jmak_sfdc
  15. 15. Demo First!
  16. 16. Data.com API’s Consume Contribute Search/ ReportAPI Get Add Preview FactsEntities Contact Company Free Points
  17. 17. Consume ContributeData.com Search Company API Search Get Add Report Facts Contact Company API Name searchCompany AuthN API Token URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, # Input Employees, Revenue, Updated Since Output Company ID, Name, Address and # of Active Contacts https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.s Sample alesforce.com
  18. 18. Consume ContributeData.com Contact Count API Search Get Add Report Facts Contact CompanyAPI Name companyContactCountAuthN API TokenInput Company ID Total Contacts, Contacts by Departments, Contacts by LevelsOutput https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtokeSample n>
  19. 19. Consume ContributeData.com Search Contact API Search Get Add Report Facts Contact CompanyAPI Name searchContact API TokenAuthN Name, Level, Company, Email, Updated Since, Title, Department, Country,Input State, Area Code, Zip Code, Metro Area Preview fields including CompanyID, ContactID, Name, Title and Company,Output but NOT Email and Phone Number http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&email=aSample 1 sadat@salesforce.com https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=Sample 2 VP&companyName=salesforce&pageSize=100&offset=0
  20. 20. Consume ContributeData.com Get Contact API Search Get Add Report Facts Contact CompanyAPI Name contactsAuthN API Token, UserName, PasswordInput ContactID All Contact Attributes including CompanyID, ContactID, Name, Title, CompanyOutput Name, Email and Phone NumberPoints Requires 5 points in user or partner account https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&usernaSample me=<username>&password=<password>&purchaseFlag=true
  21. 21. Consume ContributeContribute API beta – Earn Points Search Get Add Report Facts Contact Company • Submit company and contact information to Data.com and receive points • Add up to 10 contacts and one company per call • Post request - Input data is in JSON • Success or detailed error codes returned in JSON or XML • Points are credited to user or partner account
  22. 22. Consume ContributeContribution API beta Sample Search Get Add Report Facts Contact CompanyAdding a new contact to an existing company:https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<username>&password=<password>&data={"contact":[{"email":”mzeller@salesforce.com”,"firstName":"Matthias","lastName":"Zeller","title":"Sr. ProductManager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}
  23. 23. Consume ContributeContribute Facts API – Earn Points Search Get Add Report Facts Contact Company  Submit facts about email addresses or phone numbers of contacts  Typically used to submit results from bounce reports  For details: http://developer.jigsaw.com/documentation/contact_fact_api_guide/
  24. 24. Other APIs Get User Info API  Returns the point balance for a specific user  Sample: https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username= <username>&password=<password>
  25. 25. Resources • Documentation: developer.jigsaw.com
  26. 26. Scott FehrDirector, Solutions Consulting@scottfehr
  27. 27. Mixed Messages
  28. 28. Mixed Messages
  29. 29. What do we need the information for?Remove anything that is not directly neededScoring  Who gets sent to sales? To whom?Nurturing  What do we communicate, when, how?Analysis  Are our marketing efforts connecting? With whom?
  30. 30. 3 Better OptionsSource data more effectivelyData.com Company API  Source industry, revenues, size, geographyData.com Contact Cleanse  Source title, role, contact informationWeb Activities  Source interest areas, level of interest
  31. 31. Demo
  32. 32. Data.com API • Jigsaw API Token – Customers, Partners, Resellers • Data.com/Salesforce - Early Access Participation • Contact: • Ali Sadat asadat@salesforce.com @alisadat
  33. 33. Ali Sadat James Mak Scott Fehr Sr. Dir. Technology Sr. product Manager, Dir Solution Consluting,Partnerships, Data.com Data.com API Eloqua @alisadat @jmak_sfdc @scottfehr

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