Best Practices for Salesforce Data Access

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How can companies like yours handle Salesforce data through high-performance access or blended reporting? Join us as we describe three ways in which Salesforce data integration can help you achieve lighting-fast business intelligence compatible with your favorite tools.

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Best Practices for Salesforce Data Access

  1. 1. Best Practices for Salesforce Data Access Intelligent Integration for BI, ETL, and Application Development Dion Picco, Progress Software, Product Marketing @dpicco, @ProgressSW, @DataDirect_News
  2. 2. BI/Analytics The ‘Good Old Days’ of Data Access Application Platforms Customers Orders Prospects Employees My ter n Da ta C ent er Ce a My at D
  3. 3. BI/Analytics Application Platforms Customers Orders Prospects Employees My ter n Da ta C ent er Ce a My at D
  4. 4. BI/Analytics ? ? ? ? Application Platforms ?? ? ?
  5. 5. The New Data Access Landscape
  6. 6. Aren’t APIs Supposed to Solve this Problem? wth ro n al G u n An d u po % 76 om C
  7. 7. Aren’t APIs Supposed to Solve This Problem? APIs generally work great for programmers (the only people they were designed for) (and hopefully you only have a few sources)
  8. 8. Aren’t APIs Supposed to Solve This Problem? But they don’t help the rest of us! (analysts, operations, product managers, etc)
  9. 9. There Has to Be a Better Way! A way that is… Broadly Compatible with the Tools of Business Widely Known and Readily Available Skills Great for Developers and Analysts Alike
  10. 10. There IS a Better Way! Industry standards for data access (Widely known, Broadly supported) Even Chili Knows SQL (Search for him on YouTube) SQL select insert update delete ODBC dsn JDBC
  11. 11. Benefits of a SQL Approach Business Intelligence & Analytics Real-time access to your SaaS data Compatible with your favorite tools Great for “What If?” analysis Web Site Content Web portal integration; massive performance improvements; realtime updates Data Integration and Migration Extract/Transform/Load, MDM, Data Quality initiatives Consolidate Infrastructure Develop Applications Simplified Interface Stop managing changing APIs Build ecosystem add-ons
  12. 12. Progress Offers 3 Solutions to Salesforce Data Access +
  13. 13. Progress Offers 3 Solutions to Salesforce Data Access • ODBC and JDBC drivers to SaaS applications like Salesforce • Precision control and tuning to suit your specific needs • Support for advanced features such as Bulk Load of data • Local caching to eliminate WS calls and maximize performance • Highly embeddable into your application, and deployable anywhere +
  14. 14. Progress Offers 3 Solutions to Salesforce Data Access • ODBC and JDBC drivers to SaaS applications like Salesforce • One single ODBC or JDBC driver for access to ANY SaaS data • Precision control and tuning to suit your specific needs • SQL leveling equals simplicity and for your data connectivity needs • Support for advanced features such as Bulk Load of data • On-demand scalability and flexible subscription pricing • Local caching to eliminate WS calls and maximize performance • Minimize maintenance and updates due to SaaS API changes • Highly embeddable into your application, and deployable anywhere • Highly embeddable into your application +
  15. 15. Progress Offers 3 Solutions to Salesforce Data Access • ODBC and JDBC drivers to SaaS applications like Salesforce • One single ODBC or JDBC driver for access to ANY SaaS data • Precision control and tuning to suit your specific needs • SQL leveling equals simplicity and for your data connectivity needs • Support for advanced features such as Bulk Load of data • On-demand scalability and flexible subscription pricing • Local caching to eliminate WS calls and maximize performance • Highly embeddable into your application, and deployable anywhere • Minimize maintenance and updates due to SaaS API changes • Highly embeddable into your application • Combine and blend data from many SaaS and on-premise data sources • Self-service data integration for business operations and analysts • No expensive, costly, risky traditional data integration • Effective new ways to collaborate with coworkers • Enhances your favorite data tools, from Excel to BI tools
  16. 16. Transforming How SaaS Data Is Accessed With Progress DataDirect, SaaS data such as Salesforce will appear like just another relational database Not just Salesforce, but any application on the Force.com platform!
  17. 17. Since We’re In the DevZone… DIY Alternatives are Costly and Error Prone • Each SaaS API is unique • Each SaaS API is constantly changing • Each SaaS API has custom security and error handling Progress DataDirect Cloud Simplifies Data Integration • Standardized interface; broadest compatibility • Single API with consistent security and error handling • Works with virtually any language or platform • Optimized for performance and scalability Try it for free today: http://www.datadirectcloud.com 1 Interface. ∞ Data Access.
  18. 18. Choose your data sources Configure through your browser Test your SQL inline Connect to all with a single driver
  19. 19. Examples of DataDirect Cloud in Use Cloud BI Analytics & Visualization • Customers demanded support for Salesforce.com data • Customers preferred direct real-time access instead of manual Excel import/exports • Chose and embedded DataDirect Cloud to provide Salesforce.com data access, just like the relational databases already supported • “Future proofs” Explore Analytics because new data sources are immediately supported as soon as they are ready in DataDirect Cloud 1 Interface. ∞ Data Access.
  20. 20. Try It for Free Today http://www.datadirectcloud.com Also, be sure to check out: http://www.datadirect.com http://www.progress.com 1 Interface. ∞ Data Access.
  21. 21. All about Progress Software Our customers and partners have big ideas. We help them turn their ideas into business reality through the rapid development, deployment, and management of data driven applications. ▪ Our technology is used by nearly 140,000 organizations in more than 180 countries. ▪ Progress has a network of more than 2000 partners supporting more than 4000 applications ▪ More than 4 million people are using applications built on award-winning Progress technology—both on-premise and in the Cloud ▪ Progress Software trades on the NASDAQ index under the symbol PRGS
  22. 22. Dion Picco Product Marketing, Progress Software @dpicco

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