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Local SEO for National Enterprises<br />How Do I Rank <br />10, 100, 1000+ Locations?<br />Dev Basu, CEO<br />Powered by Search Inc. <br />hello@poweredbysearch.com<br />(416) 840-9044 & 1-866-611-5535<br /> @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com<br />

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Who is Powered by Search?<br /><ul><li> Toronto Based Full Service Internet Marketing Agency

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Specialize in Enterprise & SMB Search Marketing

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In the Trenches Since 2006

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Proven Results in:</li></ul>Legal, Bankruptcy, Hotels, Insurance, Entertainment, Health Care, Real Estate, and Home Services Industries.<br /><ul><li>1 of 2 CDN Local Search Ranking Factors Contributors</li></li></ul><li>Why You Should Care About Local SEO<br /><ul><li> 90% of Local Shoppers Look Online First.

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46% Contacted via Phone after Finding Location Online

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37% Visited the Location in Person.</li></ul>• Fastest Growing Area of Search. 43% More Spend in SEO in 2010 versus 2009. <br /><ul><li> Results Served up from Multiple Sources:

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Search Engines (Above the Fold Listings)

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Mobile Search (iPhones + BlackBerry’s)

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Location Aware Search becoming Prominent

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Vertical Platforms (Yelp, Insider Pages, Super Pages)</li></ul>• Local Search Queries have Higher Consumer Intent<br />

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What We’re Going to Cover Today<br /><ul><li>The 3 Main Local SEO Problems for the Enterprise

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What is the Status Quo of your Listings?

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How to Create a Local SEO Action Plan

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Secrets of the Mysterious White Listed Data Feed

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How to Rank Highly in Google’s 7-Pack

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How to Monitor Local Search Traffic in Analytics</li></li></ul><li>3 Problems Facing the Enterprise <br /><ul><li>Lack of Information & Inaccurate Data

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Unclaimed, Hijacked, or Merged Listings

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Inability to Rank Prominently for Competitive KW’s.</li></li></ul><li>3 Problems Facing the Enterprise <br /><ul><li>Lack of Information & Inaccurate Data</li></li></ul><li>3 Problems Facing the Enterprise <br /><ul><li>Unclaimed, Hijacked, or Merged Listings</li></li></ul><li>3 Problems Facing the Enterprise <br /><ul><li>Inability to Rank Prominently for Competitive KW’s.</li></ul>Where are the Major Players?<br />

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How To Determine Your Status Quo<br /><ul><li>Search your Main KW + Location on Google.ca

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Record the # of Locations Ranking in the 7-pack

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Record the # of Inaccurate Listings

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Use a Maps Rank Checking Software

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We use Advanced Web Ranking

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Pay attention to Listings with Merged Data. Your competitor’s information might get merged with your own. This includes reviews, pictures, citations, and more.</li></li></ul><li>Creating Your Local SEO Action Plan <br /><ul><li> Gather an Excel File for Your Active Locations.

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Decide Where You’d Like to Send Local Traffic.

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Traffic to Franchise Site or Corporate Landing Page?

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Sign up to Google Local Business Center.

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Tip: Use an email@yourcorporatedomain.com/.ca

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Inform all Franchisees or Location Owners about Upcoming Changes to their Listing Data.

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Brief Your IT team about the Need for URL Redirects needed for Tracking Purposes.</li></li></ul><li>Secrets of The White Listed Bulk Upload <br /><ul><li> White Listed = Google Manually Verifies Your Feed.

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Create Your Data Feed Based off Your Active Locations Excel Document.

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Follow Google’s Bulk Upload Instructions

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Ensure Your Listings are as per Google’s LBC Guidelines.

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Submit Your Bulk Upload Here. Then, Fill out Google’s Whitelisted Request Form and await confirmation (24 – 72 Hour lead time). </li></li></ul><li>Secrets of the White Listed Bulk Upload <br /><ul><li>Best Practices

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Create your LBC account for at least 24 hours prior to submitting your bulk upload

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Follow Google’s LBC Guidelines 100%

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Ensure Name, Address, Phone # consistency in your bulk upload.

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Don’t Keyword Spam your Listings. Use the actual DBA of your brand.

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Example: 1) Midas North York 2) IKEA Willowdale</li></li></ul><li>How to Rank Highly in the 7-Pack <br />• Optimize Your Site + Localize It.<br /><ul><li> Claim Your Listings on Google, Yahoo, and Bing

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Populate Your Profile with Consistent N.A.P

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Build Citations to Your Profile.

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Encourage Customer Reviews

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Offer Exclusive Coupons to Your Customers.

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If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider. </li></ul>http://getlisted.org/resources/trustedproviders.aspx<br />

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How to Rank Highly in the 7-Pack (N.A.P) <br />Add Services, Images, Videos, Reviews, Coupons<br />Courtesy: Nick Thomas, G5 Marketing<br />

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How to Rank Highly in the 7-Pack (Citations) <br />• Populate Your Profile with Consistent N.A.P<br /><ul><li> IYP – Yellowpages.ca, 411.ca, Canpages.ca, Etc.

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Directory + Social Sites

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Praized

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iBegin

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Yelp.ca

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HotFrog

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WebLocal

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FoundLocally</li></li></ul><li>How to Monitor Local Search Traffic <br /><ul><li>If using Google Analytics</li></ul>Use Google URL Builder to build a campaign for local search traffic. <br />Create a Vanity URL that 301 redirects to the Campaign URL you just built.<br />Include these Vanity URL’s in your LBC submissions.<br />Setup an Advanced Segment in Analytics to Track your Campaign Url.<br />

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Summary + Action Items<br /><ul><li>Identify Which of the 3 Problems Affect You

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What is the Status Quo of your Listings?

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Create a Local SEO Action Plan

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Create a White Listed Data Feed

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Optimize Listings, Build Citations & Reviews

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Monitor Campaigns in Analytics & E-Commerce

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If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider. </li></ul>http://getlisted.org/resources/trustedproviders.aspx<br />

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Thank You. Merci Beaucoup.<br />How Do I Rank <br />10, 100, 1000+ Locations?<br />Dev Basu, CEO<br />Powered by Search Inc. <br />hello@poweredbysearch.com<br />(416) 840-9044 & 1-866-611-5535<br /> @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com<br />