Local Search On a Dime  Dev Basu, CEO Powered by Search Inc.  [email_address]   1-866-762-0001 Making Sense of Local SEO @...
Who is Powered by Search? <ul><li>Toronto Based Internet Marketing Agency  </li></ul><ul><li>Specialize in SMB and SME Sol...
Why Spend Time + Money on Local Search? <ul><li>•  Fastest Growing Area of Search. </li></ul><ul><li>•  70% of All Searche...
More Proof – 80% Screen Domination
And It’s Not Just for Google
Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy:  www.davidmihm....
Step 1: Optimize Your Website  Localize + Optimize Your Website <ul><li>Title Tags  – Service Type + City Name, Your Brand...
Step 1: Optimize Your Website  What If I Don’t Have a Website?  http://www.expand2web.com/blog/smallbiz-pricing/
Step 2: Claim Your Listings  How to Take Ownership if Your Business Data http://getlisted.org
Step 2: Claim Your Listings  Ensure Name, Address, Phone # Accuracy Main Search Engines  https://www.google.com/lbc   http...
Step 3: Populate Listings to 100% Add Categories,  Services, Images, Videos, Reviews, Coupons
Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog
Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
Beyond Basic Promotion  Google Local Listing Ads + Google Adwords Local Ads  **Currently Only In San Francisco & San Diego
Summary + Action Items <ul><li>•  Optimize Your Site + Localize It. </li></ul><ul><li>Claim Your Listings on Google, Yahoo...
Thank You.  Local Search On a Dime  Dev Basu, CEO Powered by Search Inc.  @devbasu  | @poweredbysearch |  www.poweredbysea...
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Local Search On A Dime - SES Chicago 2009

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Learn how to Optimize for Local Search rankings for low or no cost. Steps discussed include:

* Website Localization + Optimization
* Business Listing Claiming Procedures
* Citations and Local Link Building
* Getting Customer Reviews
* Offering Local Business Coupons

This presentation was delivered at the Search Engine Strategies Chicago conference in December 2009.

Published in: Business, Technology, Design
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Local Search On A Dime - SES Chicago 2009

  1. 1. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. [email_address] 1-866-762-0001 Making Sense of Local SEO @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com
  2. 2. Who is Powered by Search? <ul><li>Toronto Based Internet Marketing Agency </li></ul><ul><li>Specialize in SMB and SME Solutions </li></ul><ul><li>In the Trenches Since 2006 </li></ul><ul><li>Proven Results in: </li></ul><ul><ul><li>Legal, Bankruptcy, Insurance, Entertainment, Health Care, Real Estate, and Home Services Industries. </li></ul></ul><ul><li>Local Search Ranking Factors Contributor </li></ul>
  3. 3. Why Spend Time + Money on Local Search? <ul><li>• Fastest Growing Area of Search. </li></ul><ul><li>• 70% of All Searches have Local Intent </li></ul><ul><li>Results Served up from Multiple Sources: </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Mobile Search (iPhones + BlackBerry’s) </li></ul></ul><ul><ul><li>Location Aware Search becoming Prominent </li></ul></ul><ul><ul><li>Vertical Platforms (Yelp, Insider Pages, Super Pages) </li></ul></ul><ul><li>• Local Search Queries have Higher Consumer Intent </li></ul><ul><li>• A Great Solution Whether You are a National Brand or Independent SMB. </li></ul><ul><li>• Excellent ROI </li></ul>
  4. 4. More Proof – 80% Screen Domination
  5. 5. And It’s Not Just for Google
  6. 6. Local Search Isn’t Limited to Search Engines Vertical Local Search + Social Review Portals Image Courtesy: www.davidmihm.com
  7. 7. Step 1: Optimize Your Website Localize + Optimize Your Website <ul><li>Title Tags – Service Type + City Name, Your Brand Name </li></ul><ul><li>Eg: Personal Injury Lawyer Chicago, Smith & Smith LLP. </li></ul><ul><li>Consistent Name, Address, Phone # </li></ul><ul><li>Local Information on Your Home Page, About Us Page, Press Page, Contact Us Page </li></ul><ul><li>For a Complete List Visit http://www.davidmihm.com/local-search-ranking-factors.shtml </li></ul>
  8. 8. Step 1: Optimize Your Website What If I Don’t Have a Website? http://www.expand2web.com/blog/smallbiz-pricing/
  9. 9. Step 2: Claim Your Listings How to Take Ownership if Your Business Data http://getlisted.org
  10. 10. Step 2: Claim Your Listings Ensure Name, Address, Phone # Accuracy Main Search Engines https://www.google.com/lbc http://searchmarketing.yahoo.com/local/business.php https://ssl.bing.com/listings/ListingCenter.aspx 3 rd Party Providers https://my.superpages.com/spweb/products/business-listing https://selfenroll.citysearch.com/ http://list.infousa.com/dbupdate.htm http://www.insiderpages.com/advertiser/find_business http://webapp.localeze.com/bizreg/add.aspx http://www.openlist.com/update/ http://www.yelp.com/ http://local.botw.org/ http://www.yellowpages.com/sp/advertise/
  11. 11. Step 3: Populate Listings to 100% Add Categories, Services, Images, Videos, Reviews, Coupons
  12. 12. Step 3: Populate Listings to 100% Add Services, Images, Videos, Reviews, Coupons Courtesy: Blumenthals.org/blog
  13. 13. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
  14. 14. Step 4: Get Links to Your Listings - $30/Year Local Search Folks Call These Citations
  15. 15. Beyond Basic Promotion Google Local Listing Ads + Google Adwords Local Ads **Currently Only In San Francisco & San Diego
  16. 16. Summary + Action Items <ul><li>• Optimize Your Site + Localize It. </li></ul><ul><li>Claim Your Listings on Google, Yahoo, and Bing </li></ul><ul><li>Populate Your Profile with Consistent N.A.P </li></ul><ul><li>Build Citations to Your Profile. </li></ul><ul><li>Encourage Customer Reviews </li></ul><ul><li>Offer Exclusive Coupons to Your Customers. </li></ul><ul><li>If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider. </li></ul><ul><li>http://getlisted.org/resources/trustedproviders.aspx </li></ul>
  17. 17. Thank You. Local Search On a Dime Dev Basu, CEO Powered by Search Inc. @devbasu | @poweredbysearch | www.poweredbysearch.com | www.devbasu.com Local Search On a Dime Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com 1-866-762-0001

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