5 Tips on Using Twitter for Link Building and Social Signals - SMX Toronto 2011 by Dev Basu

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Delivered by Dev Basu at SMX Toronto, on April 28 2011.

With Social Signals being one of the fastest growing factors in Search Ranking algorithms, I offer up 5 tips on using Twitter to enhance your link building efforts, and send the search engines the right social signals.

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5 Tips on Using Twitter for Link Building and Social Signals - SMX Toronto 2011 by Dev Basu

  1. 1. 5 Tips on Using Twitter for Link Building and Social Signals Dev Basu | President @ Powered by Search Inc.dev@poweredbysearch.com and @devbasu.<br />
  2. 2. Who is Powered by Search? <br /> Powered by Search is a full service, award winning Canadian Internet Marketing agency. <br /> Enterprise Results with Boutique 1:1 Service. <br /> SEO, Local Search, Paid Search Solutions. <br /> In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.<br />
  3. 3. Why Should I Care About Twitter?<br />
  4. 4. Why Should I Care About Twitter?Because These Guys Do. <br />
  5. 5. 132 SEO’s Think So Too.<br />Most Important Social Media-Based Factors<br />
  6. 6. Understanding Possible Twitter Authority Metrics <br />Overall Twitter Authority for Social Ranking Signals <br />
  7. 7. Tip #1 : Your Twitter Profile Needs Some Juice – Link to It.<br />
  8. 8. Tip #2 : Setup Separate Accounts for Different Business Units<br />
  9. 9. Tip #3 : Use a Friendly URL Shortener (Passes Link Juice) <br />
  10. 10. Tip #4 : Follow Influential Users. @Reply and Ask for RTs.<br />Use Klout.com To Figure Out Who You’re Influenced By<br />Tweet Reply Them With <br />Great Content. <br />Ask Them For a RT to<br />Spread The News<br />Watch Them Do It and <br /><3 You Back.<br />
  11. 11. Tip #5 : UpdateAccounts Using RSS Feeds of Your Content <br />
  12. 12. Social is Going to Change the Face of Search. Let’s Get Rollin’<br />What Do SEOs Believe Will Happen w/ Google’s Use of Ranking Features in the Future?<br />
  13. 13. Thank you<br />
  14. 14. Tweet Me Your Questions <br />dev@poweredbysearch.com<br />@devbasu and @poweredbysearch<br />

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