Public Relations (PR)

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Public Relations (PR)

  1. 1. Public Relations (PR)<br />A client perspective<br />
  2. 2. Public Relations in an organisation<br />Public Relations comes to the fore whenever<br />An organisation feels the need for an interface<br />With its ‘Publics” i.e. Target Audience<br />
  3. 3. When does an organisation hire a PR Agency <br />When the client organisation lacks the resources in terms of competence, resources etc<br />Does not have adequate understanding of the functioning of the media<br />When they feel they need a neutral and an objective view <br />
  4. 4. When does an organisation hire a PR Agency <br />To maintain objectivity<br />To meet and face crunch situations and deadlines<br />To undertake image correction exercise <br />
  5. 5. What role a PR Agency is expected to perform<br />A mouthpiece<br />Someone to take-over the ‘Hot Seat’<br />Becoming the ‘fall’ guy for the client to the media and to the internal audience of the organisation<br />To work as a so-called ‘Spin-Doctor’ <br />
  6. 6. Issues uppermost in a client’s mind about its PR Agency<br />Cost.. always.. however low you quote<br />Credibility of the PR Agency.. even after appointing them after several rounds of grueling interviews and ‘pitch’<br />Like blame it on “Rio”, in corporate ethos, blame it on the ‘Agency’ for any guff-up in Communications<br />
  7. 7. What the PR Agency does<br />Always prepare a complex plan for a simple communications solution<br />Work with the organisation like an outsider and treat the client with disdain suspecting the clients ability to understand the issues and advising the client sitting at a perch<br />Always fighting with the client on ‘non-issues’ as simply put the Agency always fails to understand the real issue<br />
  8. 8. What makes the Agency tick<br />Travelling Business Class<br />Submitting the bill at beginning of the month and receiving the payment with in a week<br />Turning down most of the client –ideas as non-executable<br />Populating end of the month plan review with ‘missed opportunities’ because of lack of client cooperation<br />
  9. 9. It takes two to tango<br />Despite all such follies clients still appoints PR Agencies because it takes two to tango<br />* made in lighter vain<br />

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