Google+ For Search
and Social
Devan Brown
@devan_brown2
@devan_brown2
AGENDA
-  Overview
-  Benefits
-  Set Up
-  Google Authorship
-  On Site Best Practices
-  Features
-  Conten...
503.595.6050	
  //	
  www.anvilmediainc.com	
  //	
  ©	
  2014-­‐	
  All	
  Informa=on	
  in	
  this	
  3	
  
Grew Up In W...
503.595.6050	
  //	
  www.anvilmediainc.com	
  //	
  ©	
  2014-­‐	
  All	
  Informa=on	
  in	
  this	
  4	
  
Moved To Por...
503.595.6050	
  //	
  www.anvilmediainc.com	
  //	
  ©	
  2014-­‐	
  All	
  Informa=on	
  in	
  this	
  5	
  
Landed At An...
OVERVIEW
@devan_brown2
WHAT IS GOOGLE+?
A social community
@devan_brown2
WHAT IS GOOGLE+?
A social layer across Google products
@devan_brown2
WHAT IS GOOGLE+?
An SEO powerhouse
@devan_brown2
2014 SEO RANKING FACTORS
0"
0.01"
0.02"
0.03"
0.03"
0.03"
0.03"
0.04"
0.05"
0.06"
0.06"
0.07"
0.08"
0.09"
0.11"
0.11"
0.11...
AUDIENCE
@devan_brown2
BENEFITS
@devan_brown2
BENEFITS
The people

@devan_brown2
BENEFITS
Topic focus

@devan_brown2
BENEFITS
Carousel Results

@devan_brown2
BENEFITS
Authorship and Publisher Markup

@devan_brown2
BENEFITS
Hashtags

@devan_brown2
SET UP
@devan_brown2
TYPES OF PROFILES
PROFILES
-  Personal
-  Identity across all Google
products
-  One manager
PAGES
-  Business and organiz...
PROFILE SET UP
-  Start with a Google account
https://accounts.google.com/SignUp
-  Populate all information

@devan_brown2
PROVE YOU’RE HUMAN
@devan_brown2
CHOOSE A PHOTO
-  At least 250x250 px
@devan_brown2
FIND FRIENDS
@devan_brown2
FIND PAGES
@devan_brown2
FILL OUT ALL FIELDS
@devan_brown2
ANCHOR TEXT FEATURE
@devan_brown2
KEYWORD PLANNER TOOL
@devan_brown2
SET UP BRAND PAGE
@devan_brown2
Home> Pages
SET UP BRAND PAGE
@devan_brown2
SET UP BRAND PAGE
@devan_brown2
CONNECT G+ AND WEBSITE
Verify in Google webmaster tools
@devan_brown2
CONNECT G+ AND WEBSITE
Add the rel=publisher tag to your homepage
@devan_brown2
CUSTOM URL: PROFILE
Profile> About tab> Get URL
@devan_brown2
CUSTOM URL: PROFILE
@devan_brown2
CUSTOM URL: PAGES
-  10+ Followers
-  30+ days old
-  Verified business
-  Profile photo
Google will review the URL and
appr...
AUTHORSHIP
@devan_brown2
AUTHORSHIP
-  Blogs must credit individual authors
-  Each author must have a personal G+ profile
-  Author must apply for ...
ON SITE BEST PRACTICES
@devan_brown2
ON SITE BEST PRACTICES
-  Follow buttons on every page
@devan_brown2
ON SITE BEST PRACTICES
-  Share buttons on every page
@devan_brown2
FEATURES
@devan_brown2
HOME BUTTON
@devan_brown2
PROFILE
@devan_brown2
PROFILE
@devan_brown2
PEOPLE
@devan_brown2
PHOTOS
@devan_brown2
COMMUNITIES
@devan_brown2
COMMUNITIES
@devan_brown2
EVENTS
@devan_brown2
HANGOUTS
@devan_brown2
PAGES
@devan_brown2
LOCAL
@devan_brown2
SETTINGS
@devan_brown2
@devan_brown2
CONTENT & ENGAGEMENT
GOOGLE TRENDS
@devan_brown2
Justin Bieber
Miley Cyrus
Selena Gomez
Brad Pitt
SOCIAL MENTION
@devan_brown2
GOOGLE ALERTS
@devan_brown2
EDITORIAL CALENDAR
@devan_brown2
February 2014
-  Basecamp
-  iCal
-  Outlook Shared Calendar
-  Excel
-  Google docs
PUBLISH STEADY CONTENT
@devan_brown2
CONTENT REPURPOSING
Exis%ng	
  Content	
   Repurposing	
  Opportuni%es	
  
Blog	
  Post	
  /	
  Ar%cle	
   Use	
  quote	
 ...
USE STUNNING VISUALS
-  Storify
-  Copify
-  Contently
-  Scripted
-  Elance
-  99 designs
-  Swiftly
-  Infor.am
-  Pikto...
TAKE QUALITY PHOTOS
Stock Photos
-  iStockPhoto
-  Getty
-  Shutterstock
-  StockVault
Image Editing
-  Gimp
-  Paint.net
...
HASHTAGS
@devan_brown2
FORMAT TEXT
@devan_brown2
FIND FRIENDS
@devan_brown2
UTILIZE CIRCLES
@devan_brown2
People> Your Circles
UTILIZE CIRCLES
@devan_brown2
JOIN COMMUNITES
@devan_brown2
IDENTIFY INFLUENCERS
@devan_brown2
MAKE THEM ADVOCATES 
@devan_brown2
ENCOURAGE THEM TO ACT
@devan_brown2
ASK QUESTIONS
@devan_brown2
ASK FOR REVIEWS
@devan_brown2
RIPPLES
@devan_brown2
NEGATIVE COMMENTS
@devan_brown2
NO NO
@devan_brown2
EXAMPLES
@devan_brown2
TOYOTA
@devan_brown2
CADBURY
@devan_brown2
RED BULL
@devan_brown2
MASHABLE
@devan_brown2
ANVIL MEDIA
@devan_brown2
GRAND AMERICA 
@devan_brown2
@devan_brown2
https://plus.google.com/+DevanBrownAnvil

@AnvilMedia
Anvil Contact & Monthly newsletter: bit.ly/1pdpE0t
Anv...
Lunch & Learn 
Building Audience Personas the Right Way
August 13th, 2014
1-3pm
@Anvil Media

http://bit.ly/RGHM6p


@deva...
THANKS!
@devan_brown2
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Google+ For Search And Social

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Google+ has long been predicted to be the 'next big thing' in social media. Whether or not this comes to fruition, Google+ plays an important role in search engine optimization for both organic and local Google search results.

This slide deck starts with a brief introduction to Google+ and explains the SEO benefits of using this platform. It then dives into the proper setup and optimization of a Google+ page, and ends with crafting a manageable, efficient, and successful content strategy for Google+.

This slide deck benefits small and large businesses alike who wish to enhance their presence on Google's search and social networks.

This presentation was conducted at Mercy Corps in Portland Oregon, on July 23rd, 2014.

About the presenter: Devan brings 6 years of experience in audience research and social media to Anvil. She has worked with numerous household brands including Old Spice, Weiden+Kennedy, Xbox, and Internet Explorer. She enjoys cooking, which is fortunate because she grew up in Walla Walla, Washington, and likes to bring the office bags and bags of onions come harvest.

Published in: Social Media
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Google+ For Search And Social

  1. 1. Google+ For Search and Social Devan Brown @devan_brown2
  2. 2. @devan_brown2 AGENDA -  Overview -  Benefits -  Set Up -  Google Authorship -  On Site Best Practices -  Features -  Content & Engagement -  Examples  
  3. 3. 503.595.6050  //  www.anvilmediainc.com  //  ©  2014-­‐  All  Informa=on  in  this  3   Grew Up In Walla Walla
  4. 4. 503.595.6050  //  www.anvilmediainc.com  //  ©  2014-­‐  All  Informa=on  in  this  4   Moved To Portland
  5. 5. 503.595.6050  //  www.anvilmediainc.com  //  ©  2014-­‐  All  Informa=on  in  this  5   Landed At Anvil Media
  6. 6. OVERVIEW @devan_brown2
  7. 7. WHAT IS GOOGLE+? A social community @devan_brown2
  8. 8. WHAT IS GOOGLE+? A social layer across Google products @devan_brown2
  9. 9. WHAT IS GOOGLE+? An SEO powerhouse @devan_brown2
  10. 10. 2014 SEO RANKING FACTORS 0" 0.01" 0.02" 0.03" 0.03" 0.03" 0.03" 0.04" 0.05" 0.06" 0.06" 0.07" 0.08" 0.09" 0.11" 0.11" 0.11" 0.11" 0.11" 0.11" 0.11" 0.11" 0.12" 0.13" 0.14" 0.15" 0.16" 0.18" 0.2" 0.25" 0.28" 0.29" 0.31" 0.33" 0.34" 0.34" 0.34" 0.4" Keyword"in"Title" Keyword"in"URL"" Keyword"in"Descrip@on" Existence"of"HI" Keyword"in"Domain"Name" Keyword"in"H2" Video"Integra@on" Sitespeed" Existence"of"H2" %"Backlinkswith"Keyword" Existence"of"Descrip@on" URL"is"no"Subdomain" Image"Count" Number"of"external"links" %"Backlinks"from"same"country" Internal"Link"is"seldSreferen@al" Keyword"in"internal"link" Keywords"in"Body" Keywords"in"external"Links" Posi@on"of"Keyword"in"Title"(Word)" Text"Character"length" Word"Count" Posi@on"of"Keyword"in"Title"(Character)" HTML"length" Word"Count"in"Anchor"Text" Number"of"internal"links" Length"of"URL" %"Backlinks"with"Stopword" SEOSVisibility"of"backling"URL" %"Backlinks"relSnofollow" Tweets" Pinterest" Facebook"Likes" Facebook"Comments" Facebook"Share" Facebook"Total" Number"of"Backlinks" Google"+1" @devan_brown2
  11. 11. AUDIENCE @devan_brown2
  12. 12. BENEFITS @devan_brown2
  13. 13. BENEFITS The people @devan_brown2
  14. 14. BENEFITS Topic focus @devan_brown2
  15. 15. BENEFITS Carousel Results @devan_brown2
  16. 16. BENEFITS Authorship and Publisher Markup @devan_brown2
  17. 17. BENEFITS Hashtags @devan_brown2
  18. 18. SET UP @devan_brown2
  19. 19. TYPES OF PROFILES PROFILES -  Personal -  Identity across all Google products -  One manager PAGES -  Business and organizations -  Separate from profile identity -  Up to 50 managers @devan_brown2
  20. 20. PROFILE SET UP -  Start with a Google account https://accounts.google.com/SignUp -  Populate all information @devan_brown2
  21. 21. PROVE YOU’RE HUMAN @devan_brown2
  22. 22. CHOOSE A PHOTO -  At least 250x250 px @devan_brown2
  23. 23. FIND FRIENDS @devan_brown2
  24. 24. FIND PAGES @devan_brown2
  25. 25. FILL OUT ALL FIELDS @devan_brown2
  26. 26. ANCHOR TEXT FEATURE @devan_brown2
  27. 27. KEYWORD PLANNER TOOL @devan_brown2
  28. 28. SET UP BRAND PAGE @devan_brown2 Home> Pages
  29. 29. SET UP BRAND PAGE @devan_brown2
  30. 30. SET UP BRAND PAGE @devan_brown2
  31. 31. CONNECT G+ AND WEBSITE Verify in Google webmaster tools @devan_brown2
  32. 32. CONNECT G+ AND WEBSITE Add the rel=publisher tag to your homepage @devan_brown2
  33. 33. CUSTOM URL: PROFILE Profile> About tab> Get URL @devan_brown2
  34. 34. CUSTOM URL: PROFILE @devan_brown2
  35. 35. CUSTOM URL: PAGES -  10+ Followers -  30+ days old -  Verified business -  Profile photo Google will review the URL and approve within a few days @devan_brown2
  36. 36. AUTHORSHIP @devan_brown2
  37. 37. AUTHORSHIP -  Blogs must credit individual authors -  Each author must have a personal G+ profile -  Author must apply for authorship hFps://plus.google.com/authorship   -  Add rel=author to head tag of website <a  href="[profile_url]?rel=author">Google</a>   @devan_brown2
  38. 38. ON SITE BEST PRACTICES @devan_brown2
  39. 39. ON SITE BEST PRACTICES -  Follow buttons on every page @devan_brown2
  40. 40. ON SITE BEST PRACTICES -  Share buttons on every page @devan_brown2
  41. 41. FEATURES @devan_brown2
  42. 42. HOME BUTTON @devan_brown2
  43. 43. PROFILE @devan_brown2
  44. 44. PROFILE @devan_brown2
  45. 45. PEOPLE @devan_brown2
  46. 46. PHOTOS @devan_brown2
  47. 47. COMMUNITIES @devan_brown2
  48. 48. COMMUNITIES @devan_brown2
  49. 49. EVENTS @devan_brown2
  50. 50. HANGOUTS @devan_brown2
  51. 51. PAGES @devan_brown2
  52. 52. LOCAL @devan_brown2
  53. 53. SETTINGS @devan_brown2
  54. 54. @devan_brown2 CONTENT & ENGAGEMENT
  55. 55. GOOGLE TRENDS @devan_brown2 Justin Bieber Miley Cyrus Selena Gomez Brad Pitt
  56. 56. SOCIAL MENTION @devan_brown2
  57. 57. GOOGLE ALERTS @devan_brown2
  58. 58. EDITORIAL CALENDAR @devan_brown2 February 2014 -  Basecamp -  iCal -  Outlook Shared Calendar -  Excel -  Google docs
  59. 59. PUBLISH STEADY CONTENT @devan_brown2
  60. 60. CONTENT REPURPOSING Exis%ng  Content   Repurposing  Opportuni%es   Blog  Post  /  Ar%cle   Use  quote  snippets  for  tweets   Record  blog  post  quotes  in  a  podcast  or  video   Use  themes  to  create  step  by  step  educa=onal  slides   Create  a  PDF  whitepaper  and  upload  to  targeted  communi=es   Upload  blog  photos  to  Google+,  Pinterest,  and  Reddit   Use  topics  to  create  weekly  TwiFer,  Facebook,  or  LinkedIn  chats   News   Create  top  10  list  posts  for  headlines     Create  a  weekly  email  newsleFer   Create  weekly  LinkedIn  and  TwiFer  discussions  around  headlines   Infographics   Use  snippets  for  status  update  facts   Use  data  points  to  make  singular  graphs   Create  summaries  and  write  them  into  a  blog  post   Data   Infographics   Illustra=ons   Video   Blog  post   Tweetable  facts   @devan_brown2
  61. 61. USE STUNNING VISUALS -  Storify -  Copify -  Contently -  Scripted -  Elance -  99 designs -  Swiftly -  Infor.am -  PiktoChart -  StumbleUpon   @devan_brown2
  62. 62. TAKE QUALITY PHOTOS Stock Photos -  iStockPhoto -  Getty -  Shutterstock -  StockVault Image Editing -  Gimp -  Paint.net -  PhoXo -  Photo Pos Pro -  PhotoScape @devan_brown2
  63. 63. HASHTAGS @devan_brown2
  64. 64. FORMAT TEXT @devan_brown2
  65. 65. FIND FRIENDS @devan_brown2
  66. 66. UTILIZE CIRCLES @devan_brown2 People> Your Circles
  67. 67. UTILIZE CIRCLES @devan_brown2
  68. 68. JOIN COMMUNITES @devan_brown2
  69. 69. IDENTIFY INFLUENCERS @devan_brown2
  70. 70. MAKE THEM ADVOCATES @devan_brown2
  71. 71. ENCOURAGE THEM TO ACT @devan_brown2
  72. 72. ASK QUESTIONS @devan_brown2
  73. 73. ASK FOR REVIEWS @devan_brown2
  74. 74. RIPPLES @devan_brown2
  75. 75. NEGATIVE COMMENTS @devan_brown2
  76. 76. NO NO @devan_brown2
  77. 77. EXAMPLES @devan_brown2
  78. 78. TOYOTA @devan_brown2
  79. 79. CADBURY @devan_brown2
  80. 80. RED BULL @devan_brown2
  81. 81. MASHABLE @devan_brown2
  82. 82. ANVIL MEDIA @devan_brown2
  83. 83. GRAND AMERICA @devan_brown2
  84. 84. @devan_brown2 https://plus.google.com/+DevanBrownAnvil @AnvilMedia Anvil Contact & Monthly newsletter: bit.ly/1pdpE0t Anvil Cheat Sheets: bit.ly/1qACF8e Google Plus Support @devan_brown2
  85. 85. Lunch & Learn Building Audience Personas the Right Way August 13th, 2014 1-3pm @Anvil Media http://bit.ly/RGHM6p @devan_brown2
  86. 86. THANKS! @devan_brown2

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