CHAPTER 2 DISCUSSION QUESTIONS1) How did Pfizer help make the Flushing Avenue subway station safer?2) What drug that preve...
“BUSINESS LEADERS TODAY SAY THEIR COMPANIES CARE ABOUT MORE THAN PROFIT & LOSS, THAT THEYFEEL RESPONSIBLE TO SOCIETY AS A ...
CAUSE-MARKETING“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL           & OTHER CHARITABLE CAUSES.”-EFFORTS BY A FOR PRO...
“LIVESTRONG”-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCEARMSTRONG FOUNDATION.”-NIKE MANUFACTURES THE BRACELETS & HOPE...
“SAVE LIDS TO SAVE LIVES”-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.KOMEN FOR THE CURE.”-YOPLAIT PACKAGES SPECIFIC PRO...
“PRODUCT RED”-ONE OF THE LARGEST CAUSE-RELATED MARKETINGCAMPAIGNS TO DATE.-CREATED TO SUPPORT “THE GLOBAL FUND.”     -FIGH...
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The corporation chapter 2

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The corporation chapter 2

  1. 1. CHAPTER 2 DISCUSSION QUESTIONS1) How did Pfizer help make the Flushing Avenue subway station safer?2) What drug that prevents trachoma does Pfizer donate to African countries?3) What new stage of capitalism believes that corporations could be & should be a majorforce for resolving environmental & social concerns in the 21st century?4) Milton Friedman believes there is but one social responsibility for corporate executives.What does he believe they must do?5) Why did John & Horace Dodge sue Henry Ford?6) What court case still stands for the legal principle that managers & directors have alegal duty to put shareholders interests above all others & no legal authority to serve anyother interests?7) What is the name of the principle that the above has come to be known as?8) What is the goal of the Kyoto Protocol?9) Who is the worlds second largest oil company & the largest single supplier of oil & gasin the US?10) What oil-drilling site do astronauts report being able to see from space at night?11) 80% of the worlds population that lives in developing countries represents only what% of the global market for drugs?12) What are some of the psychopathic traits used to characterize corporations?
  2. 2. “BUSINESS LEADERS TODAY SAY THEIR COMPANIES CARE ABOUT MORE THAN PROFIT & LOSS, THAT THEYFEEL RESPONSIBLE TO SOCIETY AS A WHOLE NOT JUST THEIR SHAREHOLDERS.” AGREE/DISAGREE
  3. 3. CAUSE-MARKETING“A TYPE OF MARKETING EFFORT THAT PROMOTES SOCIAL & OTHER CHARITABLE CAUSES.”-EFFORTS BY A FOR PROFIT BUSINESS THAT BENEFIT ANON-PROFIT ORGANIZATION.
  4. 4. “LIVESTRONG”-CAMPAIGN LAUNCHED IN MAY 2004 TO HELP THE “LANCEARMSTRONG FOUNDATION.”-NIKE MANUFACTURES THE BRACELETS & HOPED TORAISE $25 MILLION.-GOAL WAS REACHED IN 6 MONTHS.-OVER 80 MILLION HAVE BEEN SOLD TO DATE. LIVESTRONG COMMERCIAL
  5. 5. “SAVE LIDS TO SAVE LIVES”-YOPLAIT’S CAMPAIGN IN SUPPORT OF THE “SUSAN G.KOMEN FOR THE CURE.”-YOPLAIT PACKAGES SPECIFIC PRODUCTS WITH A PINKLID THAT CONSUMERS TURN IN, & IN TURN YOPLAITDONATES 10 CENTS FOR EACH LID. YOPLAIT COMMERCIAL
  6. 6. “PRODUCT RED”-ONE OF THE LARGEST CAUSE-RELATED MARKETINGCAMPAIGNS TO DATE.-CREATED TO SUPPORT “THE GLOBAL FUND.” -FIGHTS AIDS, TUBERCULOSIS, MALARIA-PARTICIPATING COMPANIES: -DELL, APPLE, STARBUCKS, GIORGIO ARMANI, THE GAPPRODUCT RED COMMERCIAL

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