2. IN YOUR OPINION, WHAT COMPANY IS SUCCESSFUL? WHY? WHAT MAKES A COMPANY/BUSINESS SUCCESSFUL?

3. DETJEN’S SUCCESSFUL BUSINESS ATTRIBUTES

4. 1) CUSTOMER LOYALTY

5. 2) PROFITABILITY

6. 3) MARKET SHARE

7. 4) BRAND RECOGNITION

8. 5) PERCEIVED VALUE

9. THE #1 KEY TO A SUCCESSFUL ORGANIZATION (BUSINESS/TEAM/SCHOOL/FAMILY) PEOPLE AND IT STARTS WITH MANAGEMENT

10. PETER DRUCKER “ THE GODFATHER OF MANAGEMENT” -WORKERS SHOULD BE TREATED AS ASSETS NOT LIABILITIES. -THERE IS NO BUSINESS WITHOUT A CUSTOMER. -SUBSTANCE OVER STYLE.

12. WHAT U.S. EVENTS HAVE CAUSED A PARADIGM CHANGE IN MANAGEMENT?

14. 2) THE INDUSTRIAL REVOLUTION ASSEMBLY LINE MODEL: HORIZONTAL MANAGEMENT

15. 3) TECHNOLOGY AUTOMATION MODEL: HUMAN DISPLACEMENT

16. 4) KNOWLEDGE WORKERS TOTAL QUALITY MANAGEMENT MODEL: INVESTMENT IN HUMAN CAPITAL

17. “ THE ASSUMPTIONS ON WHICH MOST BUSINESSES ARE BEING RUN NO LONGER FIT REALITY.” WHAT DOES DRUCKER MEAN?

18. THE SILENT

22. THE INTERNET ALLOWS INFORMATION TO TRAVEL FAST TO ANYONE, ANYWHERE.

23. PRE-REVOLUTION: INFORMATION WAS POWER. POST-REVOLUTION: POWER COMES FROM BEING ABLE TO TRANSLATE INFORMATION INTO ACTION.

24. 2) THE GEOGRAPHIC REACH OF COMPANIES & CUSTOMERS EXPLODED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

25. THE 21ST CENTURY WORLD IS A GLOBAL MARKETPLACE

26. BARRIERS TO ENTRY ARE KNOCKED DOWN AS BRANDS CAN GAIN WIDESPREAD RECOGNITION IN SHORT PERIODS OF TIME THE RESULT: BIG NAME BRANDS ARE NOT AS DOMINANT

27. 3) BASIC DEMOGRAPHIC ASSUMPTIONS WERE UPENDED. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

28. LONGER LIFE SPANS, LATER RETIREMENTS, & MORE WOMEN IN THE WORKPLACE HAS CHANGED CORPORATIONS RELATIONSHIPS WITH CUSTOMERS & EMPLOYEES THE RESULT: CONVENIENCE MATTERS MORE NOW THAN EVER BEFORE

29. THE THREE FASTEST GROWING CONSUMER PURCHASES FITNESS HEALTH CARE EDUCATION

30. 4) CUSTOMERS STEPPED UP AND TOOK CONTROL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

31. TODAY CUSTOMERS HAVE A SAY IN HOW PRODUCTS ARE CREATED, WHICH PRODUCTS STAY IN THE MARKETPLACE, AND WHICH ONES GO. THE RESULT: CUSTOMERS ARE NOW, MORE THAN EVER, A PART OF THE PROCESS.

32. 5) DEFINING WALLS FELL. HOW DID THIS CONTRIBUTE TO THE REVOLUTION?

33. COMPANIES LOOK TO OTHER INDUSTRIES TO FORM PARTNERSHIPS TO DRAW ON EXPERTISE OUTSIDE THEIR CAPABILITIES. THE RESULT: CUSTOMERS ARE SERVED MORE EFFICIENTLY

34. TRANSITIONING FROM THE INDUSTRIAL TO THE KNOWLEDGE-BASED ECONOMY THE RESULT: KNOWLEDGE-BASED MANAGEMENT & THE KNOWLEDGE WORKER

35. THE KNOWLEDGE WORKER -SOMEONE WHO IS EMPLOYED DUE TO HIS/HER KNOWLEDGE OF A SUBJECT MATTER RATHER THAN THEIR ABILITY TO PERFORM MANUAL LABOR. -LAWYERS, TEACHERS, MARKETERS, IT, ETC. -YOU!!! MANAGEMENT OF KNOWLEDGE WORKERS -PRODUCE MORE WHEN EMPOWERED -CAN WORK ON MULTIPLE PROJECTS AT ONCE -KNOW HOW TO ALLOCATE THEIR TIME -CAN MULTIPLY THEIR RESULTS THROUGH SOFT FACTORS LIKE EMOTIONAL INTELLIGENCE & TRUST