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Chapter 4

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Chapter 4

  1. 1. 1) Explain the difference in designing facilities that are accessible & universal facilities instead of handicapped facilities. 2) Explain the purpose of the ADA. 3) What is the difference between ADA & ADA Amendments Act. 4) Explain the purpose of EEOC. 5) Explain each of the five titles of the 1990 Americans With Disabilities Act & Enforcement Responsibilities. 6) Explain "universal design." 7) Explain "public accommodation." 8) Explain "undue burden." 9) Explain "readily achievable."
  2. 2. “ SI EXPECTS DIGITAL TO HELP BOOST SWIMSUIT REVENUE 41%” SBJ: FEBRUARY 14-20 PAGE: 5
  3. 3. 1) WHAT % INCREASE IN REVENUE IS SPORTS ILLUSTRATED PROJECTING THIS YEAR FROM ITS SWIMSUIT FRANCHISE? -41%. 2) THE SI SWIMSUIT IPHONE APPLICATION HAD HOW MANY DOWNLOADS LAST YEAR? -MORE THAN 1 MILLION. 3) SI WILL GAIN WHAT % OF ITS SWIMSUIT REVENUE FROM: A) PRINT & ADVERTISING? -55%. B) DIGITAL CONTENT SALES & ADVERTISING? -30%. C) EXPERIENTIAL & EVENT MARKETING? -15%.
  4. 4. 4) HOW MANY YEARS HAS SI BEEN A SPORTS PUBLICATION? -57 YEARS. 5) THE SWIMSUIT ISSUE WILL REPRESENT WHAT % OF SI’S 2011 REVENUE? -7%. 6) HISTORICALLY, THE SWIMSUIT ISSUE SELLS HOW MANY COPIES AT NEWSSTANDS EACH YEAR? -1 MILLION (925,000 IN 2010). 7) HOW DO “FREEMIUM MODEL” APPLICATIONS WORK? -SOME FREE CONTENT & A SUBSCRIPTION FEE TO ACCESS PREMIUM MATERIAL.
  5. 5. “ NCAA TOURNAMENT SPOTS NEARLY GONE” SBJ: FEBRUARY 14-20 PAGE: 3
  6. 6. 1) WHAT 4 NETWORKS WILL TELEVISE THE NCAA MEN’S BASKETBALL TOURNAMENT? -CBS, TNT, TBS, truTV. 2) WHAT DOES “MMOD” STAND FOR? -MARCH MADNESS ON DEMAND. 3) ACCORDING TO REPORTS, HOW MUCH DID 30-SECOND SPOTS IN LAST YEAR’S FINAL 4 COST? -$1.5 MILLION. 4) THE RESURGENT OF WHAT CATEGORY IS DRIVING SALES FOR THE TOURNAMENT? -AUTOMOTIVE. 5) WHAT WILL HAPPEN FOR THE FIRST TIME IN THE HISTORY OF THE TOURNAMENT? -ALL GAMES WILL BE TELECAST IN THEIR ENTIRETY.
  7. 7. ADA AMERICANS with DISABILITIES ACT -SIGNED INTO LAW ON JULY 26, 1990 BY PRESIDENT GEORGE H. W. BUSH. -A WIDE-RANGING CIVIL RIGHTS LAW THAT PROHIBITS UNDR CERTAIN CIRCUMSTANCES, DISCRIMINATION BASED ON DISABILITY.
  8. 8. PURPOSE -PROVIDES A CLEAR & COMPREHENSIVE NATIONAL MANDATE FOR THE ELIMINATION OF DISCRIMINATION AGAINST INDIVIDUALS WITH DISABILTIES. -ADA DEFINES AN INDIVIDUAL WITH A DISABILITY AS A PERSON WHO: 1) HAS A PHYSICAL OR MENTAL IMPAIRMENT THAT SUBSTANTIALLY LIMITS ONE OR MORE MAJOR LIFE ACTIVITES. 2) HAS A RECORD OF SUCH IMPAIRMENT, OR 3) IS REGARDED AS HAVING SUCH IMPAIRMENT.
  9. 9. EEOC EQUAL EMPLOYMENT OPPORTUNITY COMMISSION -ESTABLISHED JULY 2, 1965 BY PRESIDENT LYNDON JOHNSON. -EEOC IS AN INDEPENDENT FEDERAL AGENCY THAT ENFORCES LAWS AGAINST WORKPLACE DISCRIMINATION. -INVESTIGATES DISCRIMINATION COMPLAINTS BASED ON AN INDIVIDUAL’S RACE, COLOR, NATIONAL ORIGIN, RELIGION, SEX, SEXUAL ORIENTATION, AGE, DISABILITY, & RETALIATION FOR REPORTING &/OR OPPOSING A DISCRIMINATORY PRACTICE. -IS EMPOWERED TO FILE DISCRIMINATION SUITS AGAINST EMPLOYERS ON BEHLAF OF ALLEGED VICTIMS & TO ADJUDICATE CLAIMS OF DISCRIMINATION BROUGHT AGAINST FEDERAL AGENCIES.
  10. 10. ADAAA ADA AMENDMENTS ACT -SIGNED INTO LAW ON SEPTEMBER 25, 2008 BY PRESIDENT GEORGE W. BUSH. -MAKES IMPORTANT CHANGES TO THE DEFINITION OF THE TERM “DISABILITY” BY REJECTING THE HOLDINGS IN SEVERAL SUPREME COURT DECISIONS & PORTIONS OF EEOC’S ADA REGULATIONS. -THE ACT RETAINS THE ADA’S BASIC DEFINITION OF “DISABILITY.”
  11. 11. ADA (1990) 5 TITLES TITLE I: EMPLOYMENT TITLE II: PUBLIC SERVICES TITLE III: PUBLIC ACCOMMODATIONS TITLE IV: TELECOMMUNICATIONS TITLE V: MISCELLANEOUS
  12. 12. PGA TOUR, INC. v. CASEY MARTIN
  13. 13. -MARTIN SUFFERS FROM A BIRTH DEFECT IN HIS RIGHT LEG KNOWN AS KLIPPEL TRENAUNAY WEBER SYNDROME, A CIRCULATORY DISORDER THAT MAKES WALKING FOR LONG PERIODS EXTREMEFULLY PAINFUL. EVENTUALLY, MARTIN MAY NEED TO HAVE THE LEG AMPUTATED. -IN 1997 HE SUED THE PGA FOR THE RIGHT TO USE A GOLF CART DURING COMPEITION UNDER THE ADA. HE WON. -IN 2001 THE PGA APPEALED THE DECISION TO THE SUPREME COURT. -THE PGA ARGUED THAT ITS POLICY OF REQUIRING GOLFERS TO WALK IS AN IMPORTANT ASPECT OF THE GAME OF GOLF. -THE SUPREME COURT FOUND IN FAVOR OF MARTIN IN A 7-2 DECISION, FINDING THAT ALLOWING A DISABLED GOLFER TO USE A CART WILL NOT FUNDAMENTALLY CHANGE THE GAME.
  14. 14. UNIVERSAL DESIGN -USES ACCESSIBILITY STANDARDS AS A STARTING POINT & GOES FURTHER TO CONSIDER ISSUES SUCH AS PERCEPTION, SOCIAL & ENVIRONMENTAL RELATIONSHIPS, COST EFFECTIVENESS, & AESTHETICS.
  15. 15. PUBLIC ACCOMMODATION -A FACILITY, OPERATED BY A PRIVATE ENTITY, WHOSE OPERATIONS AFFECT COMMERCE. -PUBLIC ACCOMMODATIONS NEED TO REMOVE ARCHITECTURAL BARRIERS WHERE SUCH REMOVAL IS READILY ACHIEVABLE.
  16. 16. UNDUE BURDEN -THE ACTIONS NEEDED TO COMPLY WILL REQUIRE SIGNIFICANT DIFFICULTY OR EXPENSE. -PUBLIC ENTITIES ARE REQUIRED TO MAKE REASONABLE ACCOMMODATIONS. READILY ACHIEVABLE -THE ACCOMMODATION IS EASILY ACCOMPLISHABLE.

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