CHAPTER 10 DISCUSSION QUESTIONS1) Who was the first professional athlete compensated for endorsing aproduct?2) What was the first agency dedicated to representing professionalathletes?3) What are the 4 categories that sport management & marketing agenciesare classified into?4) More than how many agencies identify themselves as sportmanagement & marketing agencies?5) What was the first completely dedicated sport marketing agency?6) What organization is the largest independent source & distributor ofsport programs in the world?7) What are departments of companies that perform sport functions onbehalf of the products & divisions of the parent company?8) As Figure 10.2 illustrates, what 3 skills are essential for sportmanagement & marketing agency personnel?9) In 2009 what did NBA team owners reverse?
SPORT MANAGEMENT & MARKETING AGENCY “A BUSINESS THAT ACTS ON BEHALF OF A SPORT PROPERTY*.”*PERSON, EVENT, TEAM, ETC.COMMON SERVICES PROVIDED: -REPRESENTATION, NEGOTIATION, SALES, LICENSING, MARKETING, MANAGEMENT.
TODAY, MORE THAN HOW MANY AGENCIES IDENTIFY THEMSELVES AS SPORT MANAGEMENT & MARKETING AGENCIES? 1000
WHAT 3 SKILLS ARE ESSENTIAL FOR SPORT MANAGEMENT & MARKETING AGENCY PERSONNEL?1) TECHNICAL SKILLS2) PEOPLE SKILLS3) ORGANIZATIONAL SKILLS
THE FIRST SPORT MANAGEMENT & MARKETING AGENCIES WERE FORMED PRIMARILY TO:1) REPRESENT ATHLETES IN CONTRACT NEGOTIATIONS2) SEEK ENDORSEMENTS & OTHER REVENUE STREAMS FOR ATHLETES
WHO WAS THE FIRST PROFESSIONAL ATHLETE COMPENSATED FOR ENDORSING A PRODUCT? HONUS WAGNER (PITTSBURGH PIRATES) LOUISVILLE SLUGGER BASEBALL BATS
WHAT WAS THE FIRST AGENCY DEDICATED TO REPRESENTING PROFESSIONAL ATHLETES? THE INTERNATIONAL MANAGEMENT GROUP (IMG): 1960“IMG LEADS THE SPORTS MARKETING INDUSTRY IT PIONEERED OVER 40 YEARS AGO.”
WHAT WAS THE FIRST COMPLETELY DEDICATED SPORT MARKETING AGENCY? IMGINITIALLY CREATED TO REPRESENT PROFESSIONAL GOLFER ARNOLD PALMER
4) TELEVISION WHAT ORGANIZATION IS THE LARGEST INDEPENDENT SOURCE & DISTRIBUTOR OF SPORT PROGRAMS IN THE WORLD? TWI TELEVISION APPENDAGE OF IMG-MAIN FUNCTION IS TO:1) PROVIDE PROGRAMMING TO MAJOR TELEVISION NETWORKS AROUND THE WORLD2) REPRESENT THE ENTITIES OWNING THE RIGHTS TO THOSE EVENTS
CATEGORIES OF SPORT MANAGEMENT & MARKETING AGENCIES1) FULL SERVICE2) GENERAL3) SPECIALTY4) IN-HOUSE