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

MELINA AMELIA CHRISANTI (Leader/handler)



AZMI NURANI (Speaker/handler)



DESVY WIDIA ANGGRAINI (Speaker/handler)
CONTENT









History & General Figures
Mission & Vision
The businesses
Finance
SWOT (Indomie)
STP (Indomie)
Ma...
COMPANY PROFILE
HISTORY
 1990 Founded by Sudono Salim as PT Panganjaya
Intikusuma
 1994 Change its name into PT Indofood Sukses
Makmur
...
GENERAL FIGURES






8,8 Billion shares issued
Rp 5.850 pershare
Rp 50,06 Trillion net sales in 2012
10,4 % Return o...
VISSION & MISSION
VISION


A total food solution
company

MISSION








To provide sustainable
solutions for food
needs
To continuous...
THE BUSINESSES
The Business
Consumer Branded
Product
Bogasari

Agribusiness

Distribution
The Business
Consumer Branded Product - Noodle
The Business
Consumer Branded Product - Dairy
The Business
Consumer Branded Product – Food
Seasoning
The Business
Consumer Branded Product – Snacks Food
The Business
Consumer Branded Product - Nutrition and
special foods
The Business
Bogasari - Flour
The Business
Bogasari - Pasta
The Business
Agribusiness - Plantation
The Business
Agribusiness - Edible oils and fats
The Business
Distribution
FINANCE
Finance
60

50

40

30

Net Sales
Net Income

20

10

0
2010

2011

2012

In billion of Rupiah
SWOT ANALYSIS
SWOT ANALYSIS


STRENGTHS





WEAKNESESS
OPPORTUNITIES
THREATS














Range almost all
market segments
...
SWOT ANALYSIS


STRENGTHS





WEAKNESESS





OPPORTUNITIES
THREATS



Contains MSG
Contains
persevative
SWOT ANALYSIS


STRENGTHS
WEAKNESESS



OPPORTUNITIES



THREATS







Expanding the
market to global
world
Make he...
SWOT ANALYSIS



STRENGTHS
WEAKNESESS
OPPORTUNITIES



THREATS









Innovation from
competitor
Healthy life-styl...
SEGMENTING-TARGETINGPOSITIONING
STP
Segmentation Criteria
Consumer Markets

Geographic

Indonesia

Psycographic

Lower to
middle class

Demographic

Behav...
STP – Perceptual Mapping
Expensive

Old
Fashioned

Modern

Cheap
MARKETING MIX
Marketing Mix (4Ps)
Product
• Many flavours
• Strong brand name

Price
• Cost based pricing
• Competition based pricing
Marketing Mix (4Ps)
Place
• National distribution
• Strategic stock points

Promotion
• Intensive use of promotion
• Event...
Porter’s Five Forces
Porter’s five forces
Potential
entrants

Low
All ingredients
are its own
commodities

Suppliers

Competition

Substitutes
...
Porter’s five forces

Low
• Indomie
dominates
the market
• High capital
investment

Potential
entrants

Suppliers

Competi...
Porter’s five forces
Potential
entrants

Low
• End-users
are mostly
loyal

Suppliers

Competition

Substitute

Buyers
Porter’s five forces
Potential
entrants

High
• Another kind
of healthy
noodle has
appeared

Suppliers

Competition

Subst...
Porter’s five forces
Very high
• There are a lot
of competitors
Increase
• The demand of
instant food is
increasing

Threa...
Thank you for your
attention!
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Indofood company profile

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Indofood company profile

  1. 1.  MELINA AMELIA CHRISANTI (Leader/handler)  AZMI NURANI (Speaker/handler)  DESVY WIDIA ANGGRAINI (Speaker/handler)
  2. 2. CONTENT         History & General Figures Mission & Vision The businesses Finance SWOT (Indomie) STP (Indomie) Marketing Mix (Indomie) Porter‘s five forces (Indomie)
  3. 3. COMPANY PROFILE
  4. 4. HISTORY  1990 Founded by Sudono Salim as PT Panganjaya Intikusuma  1994 Change its name into PT Indofood Sukses Makmur  1995 Acquired Bogasari flour mill  2005 Joint venture company with Nestle  2005 Acquired plantation companies in West Kalimantan  2009 - present Developing noodles and food ingredients businesses
  5. 5. GENERAL FIGURES      8,8 Billion shares issued Rp 5.850 pershare Rp 50,06 Trillion net sales in 2012 10,4 % Return on net sales (increase from 2011) 75.000 Employees
  6. 6. VISSION & MISSION
  7. 7. VISION  A total food solution company MISSION     To provide sustainable solutions for food needs To continuously improve the people, processes and technologies To contribute to the welfare of the society To continuously improve stakeholders’ values
  8. 8. THE BUSINESSES
  9. 9. The Business Consumer Branded Product Bogasari Agribusiness Distribution
  10. 10. The Business Consumer Branded Product - Noodle
  11. 11. The Business Consumer Branded Product - Dairy
  12. 12. The Business Consumer Branded Product – Food Seasoning
  13. 13. The Business Consumer Branded Product – Snacks Food
  14. 14. The Business Consumer Branded Product - Nutrition and special foods
  15. 15. The Business Bogasari - Flour
  16. 16. The Business Bogasari - Pasta
  17. 17. The Business Agribusiness - Plantation
  18. 18. The Business Agribusiness - Edible oils and fats
  19. 19. The Business Distribution
  20. 20. FINANCE
  21. 21. Finance 60 50 40 30 Net Sales Net Income 20 10 0 2010 2011 2012 In billion of Rupiah
  22. 22. SWOT ANALYSIS
  23. 23. SWOT ANALYSIS  STRENGTHS   WEAKNESESS OPPORTUNITIES THREATS         Range almost all market segments Wide distribution range Strong seasonings (Indonesia’s herbs) Strong image with its slogan Affordable price Affordable place A lot of variant flavour
  24. 24. SWOT ANALYSIS  STRENGTHS   WEAKNESESS   OPPORTUNITIES THREATS  Contains MSG Contains persevative
  25. 25. SWOT ANALYSIS  STRENGTHS WEAKNESESS  OPPORTUNITIES  THREATS    Expanding the market to global world Make healthy noodles
  26. 26. SWOT ANALYSIS  STRENGTHS WEAKNESESS OPPORTUNITIES  THREATS     Innovation from competitor Healthy life-style issues
  27. 27. SEGMENTING-TARGETINGPOSITIONING
  28. 28. STP Segmentation Criteria Consumer Markets Geographic Indonesia Psycographic Lower to middle class Demographic Behavioural Lower to middle income Regular occasion Children to elder Holiday occasion
  29. 29. STP – Perceptual Mapping Expensive Old Fashioned Modern Cheap
  30. 30. MARKETING MIX
  31. 31. Marketing Mix (4Ps) Product • Many flavours • Strong brand name Price • Cost based pricing • Competition based pricing
  32. 32. Marketing Mix (4Ps) Place • National distribution • Strategic stock points Promotion • Intensive use of promotion • Events
  33. 33. Porter’s Five Forces
  34. 34. Porter’s five forces Potential entrants Low All ingredients are its own commodities Suppliers Competition Substitutes Buyers
  35. 35. Porter’s five forces Low • Indomie dominates the market • High capital investment Potential entrants Suppliers Competition Substitutes Buyers
  36. 36. Porter’s five forces Potential entrants Low • End-users are mostly loyal Suppliers Competition Substitute Buyers
  37. 37. Porter’s five forces Potential entrants High • Another kind of healthy noodle has appeared Suppliers Competition Substitutes Buyers
  38. 38. Porter’s five forces Very high • There are a lot of competitors Increase • The demand of instant food is increasing Threat of new entrants Suppliers Competition Substitutes Buyers
  39. 39. Thank you for your attention!

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