September 2013 self audit

179 views

Published on

Destination Southwest Nova Association Industry Members Self Audit.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
179
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • pie
  • September 2013 self audit

    1. 1. DSWNA Self Audit Results • South Shore....................................43.1 • Bay of Fundy & Annapolis Valley.....34.5 • Yarmouth & Acadian Shores...........25.9
    2. 2. Sectors • • • • • • Accommodations.....................................20 Festival & Events......................................4 Attractions & Experience Providers..........9 Museums..................................................5 Wine & Culinary........................................3 Services.....................................................7
    3. 3. Current Guests • • • • • • • • • Ontario...................................... 79.7% Atlantic Canada..........................78.0% HRM...........................................71.2% Eastern USA..................................64.4% New Brunswick.............................52.5% Quebec.........................................52.5% Western Canada...........................50.8% Local.............................................50.8% Other............................................49.2%
    4. 4. Growth Potential • • • • • • • • • Eastern USA.................................67.8% Atlantic Canada...........................61.0% Ontario........................................57.6% Quebec..........................................52.5% HRM..............................................54.2% Western Canada............................40.7% Other.............................................39.0% New Brunswick.............................33.9% Local..............................................32.3%
    5. 5. Average Length of Stay • • • • • • • • 2 night...................................45.0% 1 nights..................................32.5% Other.....................................10.0% 7 nights.....................................7.5% 3 nights.....................................5.0% 4 nights.....................................7.5% 5 nights.....................................0.0% 6 nights.....................................0.0%
    6. 6. Social Media • • • • • • • Facebook....................93.0% Twitter........................42.1% Other..........................38.6% Youtube........................36.3% Blog..............................15.8% Pinterest......................15.8% IG...................................3.5%
    7. 7. Volume 2012-2013 Compare • • • • Better .....................................33.9% Same.......................................30.5% Worse......................................30.5% Other.........................................5.1%
    8. 8. Revenue 2012-2013 Compare • • • • Higher ....................................34.5% Same.......................................34.5% Lower......................................25.9% Other.......................................5.2%
    9. 9. Analytics Self Audit • 8 of 59 Reported using analytics • 1 of those 8 has just begun in August • Unique Visitors from responders 1213-105,323 YTD
    10. 10. Analytics Top 5 Cities Results of Self Audit • • • • • • Halifax Bridgewater Toronto Montreal Ottawa Of note 6th New Brunswick
    11. 11. Analytics Top 5 Referral Sites Results of Self Audit • • • • • Novascotia.com (4) Facebook (2) Novascotiawebcams (2) Whitepoint.com (2) Atlanticweddingshowcase.com (2)
    12. 12. 3 regions marketing efforts around “Nova Scotia’s Backyard” • Very Well............................9.1% • Well...................................45.5% • Not Well............................47.7%

    ×