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intro to 
user-centered design

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User-centered design? 
Business 
idea 
Try 
it out 
Launch! 
User-centered design | @rebeccadestello

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User-centered design? 
“Merely being the victim of a 
particular problem does not 
automatically bestow on one 
the power ...

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Summary of the UCD process 
• Research to understand the user’s problem space, 
goals, and needs 
• Ideate to generate ide...

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Summary of the UCD process Intro to user centered design

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Summary of the UCD process
• Research to understand the user’s problem space,
goals, and needs
• Ideate to generate ideas for solving the user’s needs,
and problem space
• Prototype to create something tangible to test
• Evaluate the prototype to assess performance
• Iterate! Iterate! Iterate!
• Launch, build, measure, learn…. repeat
User-centered design | @rebeccadestello

Summary of the UCD process
• Research to understand the user’s problem space,
goals, and needs
• Ideate to generate ideas for solving the user’s needs,
and problem space
• Prototype to create something tangible to test
• Evaluate the prototype to assess performance
• Iterate! Iterate! Iterate!
• Launch, build, measure, learn…. repeat
User-centered design | @rebeccadestello

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