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Qualitative (insights) Field studies Quantitative Intro to user centered design

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intro to 
user-centered design

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User-centered design? 
Business 
idea 
Try 
it out 
Launch! 
User-centered design | @rebeccadestello

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User-centered design? 
“Merely being the victim of a 
particular problem does not 
automatically bestow on one 
the power ...

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Qualitative 
(insights) 
Field studies 
Quantitative 
(validation) 
Goals & Attitudes 
(what people say) 
Behaviors 
(what...

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Qualitative (insights) Field studies Quantitative Intro to user centered design

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Qualitative
(insights)
Field studies
Quantitative
(validation)
Goals & Attitudes
(what people say)
Behaviors
(what people do)
Diary studies
User interviews
Participatory design
Card sorting
Usability testing
Site traffic
A/B testing
User surveys
Contextual inquiry
For example: Your
business goal is to…
Attract prospective
students who look at
the UW website to
register for the
master’s program.
Where would
you begin?
1
2
3
4
5
Focus groups
User-centered design | @rebeccadestello

Qualitative
(insights)
Field studies
Quantitative
(validation)
Goals & Attitudes
(what people say)
Behaviors
(what people do)
Diary studies
User interviews
Participatory design
Card sorting
Usability testing
Site traffic
A/B testing
User surveys
Contextual inquiry
For example: Your
business goal is to…
Attract prospective
students who look at
the UW website to
register for the
master’s program.
Where would
you begin?
1
2
3
4
5
Focus groups
User-centered design | @rebeccadestello

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