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Consumer Markets and Buying Behavior Waleed Khan Afridi MS-Leading to PhD  Member SDPI, South Asia Member PJMS
Ultimate Consumer <ul><li>Ultimate Consumers buy goods for their own personal or family use. </li></ul>
Geographic Analysis <ul><li>Geographic distribution: Geographic Distribution of consumers is divided into rural, urban, an...
Demographics <ul><li>Age </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Family life cycle </li></ul></ul><ul><ul>...
Consumer Decision Making Process <ul><li>Need recognition </li></ul><ul><li>Identification of alternatives </li></ul><ul><...
Family Life Cycle <ul><li>Bachelor stage: Young, Single People </li></ul><ul><li>Young Married: Couples with no children <...
Thank you very much for your time! Good Luck Mr.Afridi [email_address]
 
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Consumer Markets And Buying Behavior Chapter 3

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hi every one attached is teh consumer market behavior for all of you

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Consumer Markets And Buying Behavior Chapter 3

  1. 1. Consumer Markets and Buying Behavior Waleed Khan Afridi MS-Leading to PhD Member SDPI, South Asia Member PJMS
  2. 2. Ultimate Consumer <ul><li>Ultimate Consumers buy goods for their own personal or family use. </li></ul>
  3. 3. Geographic Analysis <ul><li>Geographic distribution: Geographic Distribution of consumers is divided into rural, urban, and suburban. </li></ul>
  4. 4. Demographics <ul><li>Age </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Family life cycle </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Income distribution </li></ul></ul><ul><ul><li>Ethnicity </li></ul></ul>
  5. 5. Consumer Decision Making Process <ul><li>Need recognition </li></ul><ul><li>Identification of alternatives </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Decision </li></ul><ul><li>Post purchase behavior </li></ul>
  6. 6. Family Life Cycle <ul><li>Bachelor stage: Young, Single People </li></ul><ul><li>Young Married: Couples with no children </li></ul><ul><li>Full Nest I: Young married couples with children </li></ul><ul><li>Single Parents: Young-Middle aged people with Dependent children </li></ul><ul><li>Divorced and Alone: divorced without children </li></ul><ul><li>Middle-Aged Married: Middle aged Married Couple with out children </li></ul><ul><li>Empty Nest: Older Married Couples with no children </li></ul><ul><li>Older Single: One survivor, retired or working. </li></ul>Family Life Cycle Bachelor Stage Empty Nest Older Single Middle Aged married Divorced and Alone Single Parents Full Nest I Young Married
  7. 7. Thank you very much for your time! Good Luck Mr.Afridi [email_address]

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