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Design (and Design schools) for Social Innovation, By Ezio Manzini, DESIS Network

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Design (and Design schools) for Social Innovation, By Ezio Manzini, DESIS Network

  1. 1. London 13.11. 2013 design (and design schools) for social innovation in the age of networks and sustainability EM’s Presentation Draft 1 Ezio Manzini, Politecnico di Milano, DESIS Netwrok 5.02.2013
  2. 2. design map
  3. 3. actors and competences Design / H. Simon “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” diffuse human capability (The Science of the Artificial, 1969) professional expertise
  4. 4. design modes actors and competences diffuse design expert design
  5. 5. motivations and expectations Design / H. Simon “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” problem Artificial, (The Science of thesolving1969) sense making
  6. 6. design modes motivations and expectations proble m solving sense making
  7. 7. design modes expert design problem solving sense making diffuse design
  8. 8. design modes expert design 1 Design and Communication Agency problem solving sense making diffuse design
  9. 9. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making diffuse design
  10. 10. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making Cultural Activists 3 diffuse design
  11. 11. design modes expert design 2 Design and Technology Agency 1 Design and Communication Agency problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  12. 12. design modes expert design 2 Design and Technology Agency in the age of networks and sustainability 1 Design and Communication Agency problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  13. 13. design modes expert design 2 in the age of networks and sustainability 1 Design and Technology Agency Design and Communication Agency emerging trends problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  14. 14. design modes expert design 2 in the age of networks and sustainability 1 Design and Technology Agency Design and Communication Agency design emerging trends schools? problem solving sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  15. 15. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/1 emerging transition trends Cultural Activists Grassroots Organization 3 4 diffuse design sense making
  16. 16. growth we are here time pre-industrial very slow growth industrial growth T dynamic steady state
  17. 17. growth we are here transition in the next decades the “normal” condition will be a state of crisis time pre-industrial very slow growth industrial growth T dynamic steady state
  18. 18. growth we are here transition in the next decades we will have to experiment new experiment new social forms social forms time pre-industrial very slow growth industrial growth T dynamic steady state
  19. 19. design trend/1 design in/for social experiments
  20. 20. design schools? design trend/1 they can participate in (and co-promote) social experimentsplaces social experiment
  21. 21. social experiment places favorable micro-environments where innovative ideas can emerge, be developed and tested. And where trust can be created. Xianqiao village, ChongMing Design Harvests Innovation Hub Open innovation platform to link urban and rural Studio TEKTAO, Tongji University, Xianqiao village
  22. 22. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/2 emerging people trends sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  23. 23. growth we are here 2013 7 billions 2050 12 billions time pre-industrial very slow growth industrial growth T sustainable dynamic equilibrium
  24. 24. are people the problem?
  25. 25. people are (part of) the problem, but they can also be (a big part of) the solution
  26. 26. in a small, densely populated, highly connected planet, social resources are the most abundant ones
  27. 27. cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, communitysocial innovations supported agriculture, neighbourhood care, street festivals, community social innovations are gardens, community-based processes design-driven tourism, social enterprises, co-working, fair trade organisations, social incubators
  28. 28. design trend/2 design with/for social innovation
  29. 29. design schools? design trend/2 they can design with/for local communities
  30. 30. local projects design with local communities exploring visualizing prototyping enabling replicating synergizing ChongMing Project
  31. 31. local projects design for favourable environments amplifying ideas and best practices story telling and scenario building cultural insights creating tools and methods Wuxi, China empower diffuse design skills
  32. 32. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/3 emerging networks trends sense making Cultural Activists Grassroots Organization 3 4 diffuse design
  33. 33. design in the networked world networks of co-designing social actors who design networks and interact
  34. 34. design trend/3 design always happens in networked codesign processes
  35. 35. design trend/3 problem solving/sense making: open-ended co-design processes in which everybody, expert and notexpert, acts at the different nodes of the network
  36. 36. design trend/3 open-ended processes and design initiatives
  37. 37. design schools? design trend/3 they can promote and enhance several design initiatives at the nodes of the designing networks
  38. 38. design schools? examples of design initiatives
  39. 39. mapping the state of the arts Mombasa, Curitiba, ... Green Maps in several informal settlements Indicating interesting places. Creating groups of mappers.
  40. 40. assessing problems and opportunities Curitiba Water and energy consumption in low income families. Universidade Federal do Paraná, Departamento de Design, Núcleo de Design & Sustentabilidade. Curitiba, Brazil
  41. 41. developing ethnographic research Rio de Janeiro Ethnographic Observatory of Design and Social Innovation in Rio de Janeiro. Escola Superior de Desenho Industrial, UERJ
  42. 42. communicating and giving visibility Bogotà Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana
  43. 43. creating story telling initiatives Rio de Janeiro The Street Voice. Design for Dialogue on Homelessness. ESDI – UERJ, Rio de janero.
  44. 44. creating persona 6 ways of doing… and building scenarios 5 persona 30 evolved solutions
  45. 45. designing co-design tools
  46. 46. realizing rapid prototypes
  47. 47. visualizing systems functioning
  48. 48. designing digital platforms
  49. 49. design modes expert design 2 1 Design and Technology Agency problem solving in the age of networks and sustainability Design and Communication Agency design trend/4 emerging coalitions trends Cultural Activists Grassroots Organization 3 4 diffuse design sense making
  50. 50. design in the networked world thanks to shared visions, some links can be reinforced
  51. 51. thanks to shared visions, some links can be reinforced
  52. 52. co-designing coalitions
  53. 53. design trend/4 design promotes and supports coalitions
  54. 54. design schools? design trend/4 they can participate in (and sometime co-promote) designing coalitions
  55. 55. example Parco Sud Milano “Nutrire Milano” Project Slow Food Italy Politecnico di Milano, DIS-INDACO University of Gastronomic Sciences
  56. 56. example Xianqiao village Chong Ming island Xianqiao Eco-village Tongji University Politecnico di Milano DESIS-China Network Studio TAO China-US Center for Sustainable Development Shanghai City
  57. 57. example New York City Amplifying Creative Communities
  58. 58. example Melbourne Hume 2032 VEIL Victorian Eco Innovation Lab Monash University University of Melbourne RMIT University Swinbiurne University
  59. 59. next design open-ended co-design processes in which everybody, expert and notexpert, acts at the different nodes of the network
  60. 60. design schools? next design promote design initiatives in designing networks participate/co-promote designing coalitions participate/co-promote social experiments develop a new design culture
  61. 61. thank you! desis-network.org

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