Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Digital : Un levier au service du citoyen digital

2,424 views

Published on

Internet, smartphones, réseaux sociaux, objets connectés, big data, géolocalisation, … Il va sans dire que nous vivons dans un monde de plus en plus connecté. Un monde dans lequel l’information en temps réel prime sur le mass media. Comment tirer profit du digital ? Comment toucher le citoyen 2.0 en lui fournissant l’information dont il a besoin, au moment où il en a besoin, sur le média dont il a besoin, à l’endroit où il en a besoin ? Des pistes de réponses vous seront données en analysant les habitudes digitales du citoyen en Belgique. Cette conférence sera illustrée de chiffres, de cas concrets mais aussi de plans d'actions

  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Marketing Digital : Un levier au service du citoyen digital

  1. 1. MARKETING DIGITAL Un levier au service du citoyen digital #rvcomp
  2. 2. Sans ces ressources, je ne peux être liké, retweeté, apprécié !
  3. 3. http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3?IR=T Image controversée certes…
  4. 4. http://www.france24.com/en/20140212-pictures-white-house-not-amused-french-journalists-selfies
  5. 5. http://teknosafari.com/wp-content/uploads/2014/07/cellphone-lane-2.jpg
  6. 6. LE DECLIN DES MÉDIAS « CLASSIQUES » Dans le monde
  7. 7. LE DECLIN DES MEDIAS CLASSIQUES ‣Depuis 1996 (aux USA) les ventes de journaux papier sont en déclin (-37% entre ’96 et ’13) ‣La télévision perd de son attractivité (y compris les pubs TV) ‣Depuis 2006, le surf et l’information en ligne gagne 10% ‣Le social networking a gagné +10% entre 2010 et 2012 ‣La plus forte évolution de l’histoire !
  8. 8. http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later 60 secondes sur le web
  9. 9. LE BELGE Un citoyen de plus en plus digital et mobile
  10. 10. Source : Banque Mondiale - Google Public Data
  11. 11. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  12. 12. HABITUDES DES INTERNAUTES EN BELGIQUE Source : comScore study http://www.comscore.com/fre/Insights/Presentations_and_Whitepapers/ 2012/2012_Belgium_Digital_Future_in_Focus
  13. 13. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  14. 14. Source : Banque Mondiale - Google Public Data
  15. 15. LE MOBILE ‣Smartphones en Belgique (2013) • 98% de la population entre 15 et 70 ans possède un téléphone mobile • 28% possède un smartphone • 54% consultent Internet tous les jours • 78% utilisent leur téléphone tout en faisant autre chose • 84% des utilisateurs utilisent leur smartphone pour rechercher des informations locales • 83% effectuent ensuite un achat ou contactent une entreprise • 66% des utilisateurs ont déjà utilisé leur GSM pour rechercher un produit ou un service • Les annonces pour GSM sont vues par 84% des utilisateurs de smartphones Source : Rapport IAB “Usage du Smartphone en Belgique” (2013) http://www.iab-belgium.be/wp-content/uploads/2013/04/20130416-usage-smartphone-en-Belgique.pdf
  16. 16. Source : GfK - http://www.gfk.com/temax/Documents/2014-Q4/2014-Q4_TEMAX_Press%20Release_Belgium_en.pdf
  17. 17. Source : © GfK 2015 |Telecom Market Insight | March 2015
  18. 18. Source : © GfK 2015 |Telecom Market Insight | March 2015
  19. 19. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  20. 20. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  21. 21. S’ADAPTER AU CITOYEN DIGITAL ou mourir
  22. 22. […] établissement d'une relation interactive de fidélisation à long terme, si possible à vie, par la cocréation de services pour ses clients et ses partenaires […] MARKETING […] un individu, une famille ou un groupe reconnu officiellement comme citoyen, c'est-à- dire membre d'une ville ayant le statut de cité, ou plus généralement d'un État. […] CITOYEN
  23. 23. Source : Cedricc.be - http://www.cedricc.be/tns-digital-life-quelles-sont-les-habitudes-digitales-des-internautes/
  24. 24. http://www.fractuslearning.com/wp-content/uploads/2014/09/digital_citizenship_print.png
  25. 25. DATA(S) ANALYSIS
  26. 26. Social Media Optimization Whitepaper : http://www.ubervu.com/resources/ , Mars 2012 Plan Do Check Act
  27. 27. EXEMPLES CONCRETS
  28. 28. Tweets en temps réel sur l’état du trafic à Bruxelles
  29. 29. City marketing pour la ville de Copenhague
  30. 30. DEMAIN ? Les Smart Cities et Smart Grids
  31. 31. https://www.aruco.com/2014/06/smart-city-ville-connectee/
  32. 32. http://www.smartsantander.eu/?template=light
  33. 33. http://www.smartsantander.eu/index.php/blog/item/181-participatory-sensing-application Pace of the City : senseurs collaboratifs (T°, luminosité, bruit, etc.)
  34. 34. https://www.aruco.com/2014/06/smart-city-ville-connectee SmartWalk le trottoir connecté de Transit Screen
  35. 35. ThankYou !
  36. 36. Désiré DUPAS Social Media & Digital Project Manager MISSION SYSTOLE desire@mission-systole.be @desire_dupas fb.com/desire.dupas 0475 59 67 58 http://www.mission-systole.be

×