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Café Numérique Liège - L’état du mobile en Belgique : chiffres et habitudes des mobinautes belges

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Keynote du Café Numérique Liège S05E11 chez NRB.

L’état du mobile en Belgique : chiffres et habitudes des mobinautes belges

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Café Numérique Liège - L’état du mobile en Belgique : chiffres et habitudes des mobinautes belges

  1. 1. CAFÉ NUMÉRIQUE LIÈGE Etat du mobile en Belgique en 2015 #CafeNLg
  2. 2. EMERGENCES DU MOBILE et ce qui a changé la communication traditionnelle
  3. 3. Sans ces ressources, je ne peut être liké, retweeté, apprécié !
  4. 4. « Brad Pitt,Angelina Jolie, Julia Roberts et Meryl Streep, réalisé dimanche 2 mars à Hollywood lors de la cérémonie des Oscars, est devenu le tweet le plus "retweeté" de l'histoire, écrasant la photo de la réélection de Barack Obama. » http://www.huffingtonpost.fr/2014/03/03/oscars-selfie-ellen-degeneres-rt-twitter-record_n_4887974.html
  5. 5. HABITUDES DES INTERNAUTES En Belgique et ailleurs
  6. 6. Source : SlideShare (HubSpot) - http://fr.slideshare.net/HubSpot/marketing-charts-graphsdataapril2010slideshare
  7. 7. HABITUDES DES INTERNAUTES EN BELGIQUE Source : comScore study http://www.comscore.com/fre/Insights/Presentations_and_Whitepapers/ 2012/2012_Belgium_Digital_Future_in_Focus
  8. 8. MOBILE(S) DANS LE MONDE
  9. 9. DES CHIFFRES ASTRONOMIQUES ! ‣4,55 milliards de téléphones mobiles dans le monde ‣2,3 milliards de smartphones en circulation ‣225 millions de tablettes vendues en 2013 ‣80% des internautes chinois utilisent un smartphone ‣En 2017, il y aura plus de téléphones mobiles en Afrique qu'en Europe et en Amérique du Nord réuni ‣1 milliard de smartphones vendus en 2013 (+38,4 %) http://fr.slideshare.net/fredcavazza/fred-cavazza-internetmobile?related=1
  10. 10. LE MOBILE PREND DU TERRAIN ‣ 40% du trafic sur les sites web proviennent de mobiles • Soit 4x plus qu’en 2012 (10%) ‣ Le surf sur desktop ne représente plus que 60% ‣ 60% du temps passé sur des plateformes digitales se fait via un mobile ‣ Apple suivi de Samsung mènent la danse ‣ 85% des smartphones tournent sous Androïd ‣ D’ici 2016, le prix moyen d’un smartphone sera diminué de moitié (depuis 2010) • Soit passé de 325 $ à 200 $ ‣ Les phablets vont cannibaliser le secteur des smartphones ‣ Les tablettes ont cristallisé la vente de « PC » depuis 2010 http://www.sitepoint.com/making-case-mobile-first-designs
  11. 11. http://gs.statcounter.com/#all-comparison-ww-monthly-201209-201409
  12. 12. http://www.sitepoint.com/making-case-mobile-first-designs
  13. 13. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  14. 14. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  15. 15. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  16. 16. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  17. 17. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  18. 18. http://uk.businessinsider.com/the-future-of-the-mobile-industry-2014-11
  19. 19. MOBILE(S) EN BELGIQUE Chiffres clés
  20. 20. LE MOBILE ‣Smartphones en Belgique (2013) • 98% de la population entre 15 et 70 ans possède un téléphone mobile • 28% possède un smartphone • 65% des possesseurs de smartphones utilisent volontiers leur appareil pour de petits paiements mobiles • 54% consultent Internet tous les jours • 78% utilisent leur téléphone tout en faisant autre chose • 84% des utilisateurs utilisent leur smartphone pour rechercher des informations locales • 83% effectuent ensuite un achat ou contactent une entreprise • 66% des utilisateurs ont déjà utilisé leur GSM pour rechercher un produit ou un service • Les annonces pour GSM sont vues par 84% des utilisateurs de smartphones • IAB Belgium: “Dans notre pays, le prix des abonnements data reste trop élevé” Source : Rapport IAB “Usage du Smartphone en Belgique” (2013) http://www.iab-belgium.be/wp-content/uploads/2013/04/20130416-usage-smartphone-en-Belgique.pdf
  21. 21. Source : GfK - http://www.gfk.com/temax/Documents/2014-Q4/2014-Q4_TEMAX_Press%20Release_Belgium_en.pdf
  22. 22. Source : © GfK 2015 |Telecom Market Insight | March 2015
  23. 23. Source : © GfK 2015 |Telecom Market Insight | March 2015
  24. 24. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  25. 25. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  26. 26. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  27. 27. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  28. 28. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  29. 29. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  30. 30. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  31. 31. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  32. 32. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  33. 33. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  34. 34. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  35. 35. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  36. 36. https://www.consumerbarometer.com/en/insights/?countryCode=BE
  37. 37. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  38. 38. Source : Google Mobile Planet Annual Report http://think.withgoogle.com/mobileplanet/en/
  39. 39. Source : Rapport IAB “Usage du Smartphone en Belgique” (2013) http://www.iab-belgium.be/wp-content/uploads/2013/04/20130416-usage-smartphone-en-Belgique.pdf
  40. 40. ThankYou !
  41. 41. Désiré DUPAS Social Media & Digital Project Manager MISSION SYSTOLE desire@mission-systole.be @desire_dupas 0475 59 67 58 http://www.mission-systole.be

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