Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Consumer Behaviour - How To Blog

144 views

Published on

A presentation for students in Consumer Behaviour about how to get the most out of their blog.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Consumer Behaviour - How To Blog

  1. 1. HOW TO WRITE A BLOG (OR MORE ACCURATELY, HOW TO MAKE WRITING A BLOG NOT SUCK AND BE FUN AND ACTUALLY USEFUL TO YOU OUTSIDE OF THIS CLASS WHILE STICKING TO A SCHEDULE.)
  2. 2. DESIRAE ODJICK Currently Marketing Manager, You.i TV Past Lives include ConceptShare Content Marketing Manager, bv02 Digital Marketing, Sprott student You can find me on the Internet
 @desiraeo
 www.desiraeo.com
  3. 3. I hear you have to blog. This is how you can make it useful, fun and easy-ish.
  4. 4. #1. What are your goals? (IT’S OK TO SAY YOUR GOAL IS TO PASS THE CLASS. IT’S ALSO OK TO SAY IT’S TO GET A JOB.)
  5. 5. #2. Who is your audience? (IS IT LEIGHANN? IS IT EMPLOYERS? IS IT BOTH?) (IS IT MEEEEEEE?)
  6. 6. #3. What do you want to say? (IT’S PROBABLY NOT “I HAVE NO EXPERIENCE.” IT IS PROBABLY “I CAN WRITE AND THINK REAL GOOD.”)
  7. 7. #4. How can your posts say that? (IT’S ALMOST LIKE A VENN DIAGRAM. ACTUALLY, LET’S DRAW ONE RIGHT NOW!)
  8. 8. Your Audience Your Goals What you want to say BLOG POSTS
  9. 9. #5. Just go write them. (WELL… THIS ACTUALLY GETS A BIT MORE COMPLICATED. STAY WITH ME.)
  10. 10. How many posts do you have to write?
  11. 11. How long does it take you to write a post?
  12. 12. OTHER “PRO TIPS” Include images (try Unsplash or Death to Stock for great ones)
 Care about formatting (headings make things way better)
 Pay attention to layout (Wordpress gives you flexibility)
 Use tags and categories (can help with SEO and staying on topic)
 Write a solid About page (do some research)
 Map your content calendar now (while you’re excited about it)
 Try out different types of content (video? GIFs?)
  13. 13. Questions? (ABOUT ANYTHING, SERIOUSLY, GO FOR GOLD.) 
 @desiraeo
 www.desiraeo.com

×