HOW TO WRITE A BLOG
(OR MORE ACCURATELY, HOW TO MAKE WRITING A BLOG NOT SUCK AND BE FUN AND ACTUALLY
USEFUL TO YOU OUTSIDE OF THIS CLASS WHILE STICKING TO A SCHEDULE.)
Currently Marketing Manager, You.i TV
Past Lives include ConceptShare Content Marketing Manager,
bv02 Digital Marketing, Sprott student
You can ﬁnd me on the Internet
I hear you have to blog.
This is how you can make it useful, fun and easy-ish.
#1. What are your goals?
(IT’S OK TO SAY YOUR GOAL IS TO PASS THE CLASS. IT’S ALSO OK TO SAY IT’S TO GET A JOB.)
#2. Who is your audience?
(IS IT LEIGHANN? IS IT EMPLOYERS? IS IT BOTH?)
(IS IT MEEEEEEE?)
#3. What do you want to say?
(IT’S PROBABLY NOT “I HAVE NO EXPERIENCE.” IT IS PROBABLY “I CAN WRITE AND THINK REAL GOOD.”)
#4. How can your posts say that?
(IT’S ALMOST LIKE A VENN DIAGRAM. ACTUALLY, LET’S DRAW ONE RIGHT NOW!)
Your Audience Your Goals
What you want to say
#5. Just go write them.
(WELL… THIS ACTUALLY GETS A BIT MORE COMPLICATED. STAY WITH ME.)
OTHER “PRO TIPS”
Include images (try Unsplash or Death to Stock for great ones)
Care about formatting (headings make things way better)
Pay attention to layout (Wordpress gives you ﬂexibility)
Use tags and categories (can help with SEO and staying on topic)
Write a solid About page (do some research)
Map your content calendar now (while you’re excited about it)
Try out diﬀerent types of content (video? GIFs?)
(ABOUT ANYTHING, SERIOUSLY, GO FOR GOLD.)