1. and Improve
Your School Website
Performance and SEO
How To Avoid Common
Website Mistakes

2. Podcast Co-Host: Mindful
School Marketing
Mom: Brian, 26 & Erin, 24
Runner, Cyclist,
Productivity Geek
Website Agency Owner: Design TLC
Specializing in small schools, enrichment
programs and nonprofits
Tara Claeys

3. 1. User experience
2. Website Speed
3. Errors
4. Website Backend Organization
Key elements of “website performance”
Your website is the front door to your
school or nonprofit

4. ● Functional
● Appealing
● Easy to navigate
● Fast to Load
User Experience

5. User Experience: Don’t Get Too Fancy

6. User Experience: Don’t Get Too Fancy

7. User Experience- Navigation
DON’T DO THIS
OR THIS

8. User Experience - Navigation
DO THIS

9. https://www.brokenlinkcheck.com/
Errors: If it’s broken, fix it!

10. Schedule a time to
look at your website
every month
User Experience: Schedule Check-Ins
Sign Up Here for a free monthly
Calendar reminder!
https://bit.ly/tlc-reminder

11. Images
● Size/Resolution
● Title
● Alt Text

12. Images

13. Deeper Dive: Site Audit
Use a tool like Ubersuggest to audit your site for errors

14. Errors: If it’s broken, fix it!

15. Google Search Console

16. Research by Google shows that 53%
of mobile website visitors will leave
if a site doesn’t load within 3
seconds.
Site Speed

17. User Experience
https://gtmetrix.com/

18. User Experience

19. User Experience
https://gtmetrix.com/

20. Site Speed - Tips
1. Optimize all images, with a photo editing tool or a free
tool like tinypng.com
2. Do not host video files directly on your website server
3. Check for broken links

21. Improve Performance For the Website Editors and
Administrators
● Order your pages
● Redirect and delete unused pages
● Drafts of pages and posts that are old and out of date,
and which will not be published, should be deleted
● Delete plugins and themes that are not active/in use
Bonus: Backend Organization
● Order your pagess
● Redirect and delete unused pagess
● Name images properlys
● Remove inactive users

22. Questions?
designtlcweb
tara@designtlc.com
Ask me anything!
Free DIY Checklist
https://designtlc.com/tlc-checklist