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DO THINK

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DO THINK

  1. ('$!).! (' ,, &' !"#$% + (' -' $ * $) +! (! ) !) )+ (*
  2. ('$!).!
  3. “Research current situation” ('$!).!
  4. “Research current situation” DELIVERABLES: / Stakeholders map / Context map / Benchmark report / Customer Journey map / Touchpoint analysis / Ethnographic report / Jobs & Outcomes analyses ('$!).!
  5. (' $$ )( !
  6. (' “Translating insights into $$ ideas and new opportunities” )( !
  7. (' “Translating insights into $$ ideas and new opportunities” )( ! DELIVERABLES: / Concepts / Moodboards / Scenario’s / Prototypes
  8. (* )+! )
  9. ) )+! (* “Designing new services or product/ service combinations ”
  10. ) +! DELIVERABLES: ) / Service blueprint (* / Service ecosystem / Training people / Look-and-Feel / Building touchpoints / Marketing strategy “Designing new services or / Developing campaign product/ service combinations ”
  11. ) +! '* +- ,, ('
  12. (' ,, +- '* “Going to market” +! )
  13. DELIVERABLES: / Rollout / Execution strategy & campaign / Implementing touchpoints (' / Facilitating ongoing conversations / Co-creating value ,, / Highly competitive service organisation +- '* “Going to market” +! )
  14. “Research current situation” ('$!).!
  15. ('$!).! (' ,, &' !"#$% + (' -' $ * $) +! (! ) !) )+ (*
  16. &' !"#$%
  17. Amsterdam February 2011

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