1.
Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program

2.
Stakeholder Map

3.
WHAT
IS IT?

4.
To capturing and visualise data
Visualisation Tool

5.
To develop a Stakeholder
Management Strategy, align
teams and inform strategic
decisions.
Project Management Tool

6.
To understand context, value
fl
ows in a system and build
empathy for stakeholders
Sensemaking Tool

7.
A LENS
“… the lens itself shapes
how we interpret the world”
- Stephen Covey

8.
Stakeholder
Any individual, group or
organisation with a direct or
indirect in
fl
uence on your
activities.

9.
Internal Stakeholders
External Stakeholders

10.
Internal Stakeholders
e.g. Employees, Managers,
Shareholders, Trade Unions

11.
External Stakeholders
e.g. Customer, Patience, Suppliers,
Banks, Government, Communities,
Pressure Groups

12.
Write your questions
in the chat

13.
CHOOSE A TOPIC

14.
EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
DOUBLE DIAMOND
WHEN DO YOU USE IT?

15.
PROBLEM SPACE SOLUTION SPACE
diverge converge diverge converge
DOUBLE DIAMOND
WHEN DO YOU USE IT?

16.
Stakeholder Map
A visual representation of the
relationship and value exchange
between Stakeholders and a
speci
fi
c activity, project,
organisation, group of people.

17.
CHOOSE A TOPIC

18.
PEN AND PAPER

19.
LIST THE
STAKEHOLDERS

20.
4 minutes

21.
ORGANISATION

22.
TEAM

23.
PERSONA

24.
YOU

25.
The Tool - The Method
The Activity - The Result
Map & Mapping

26.
Mapping
- THE MAPPING ACTIVITY HELPS ALLIGN TEAMS
- IT CREATES A COMMON LANGUAGE AROUND
IMPROVEMENT AND INNOVATION
- INSIDE OUT THINKING & OUTSIDE IN THINKING
- INTERNAL MARKETING

27.
Mapping

28.
TOPIC

29.
4 minutes

30.
Onion Diagram

31.
Rings of In
fl
uence

32.
Write your questions
in the chat

33.
Value Networks

34.
TOPIC

35.
4 minutes

36.
Stakeholder Value Network Map
Explain the value exchange between the stakeholders and the topic/challenge
Topic /
Challenge
Stakeholder Stakeholder
Stakeholder
Stakeholder
Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder
Example
of values
Information Rights Service
Power Credit Attention Product
Experience Reputation
Value exchange Value exchange
Value exchange Value exchange
Value exchange
Value exchange
Money
Trusts

37.
Mendelow's Power-Interest Grid
Stakeholders

38.
Mendelow's Power-Interest Grid
Stakeholders
Keep Satis
fi
ed
Minimal E
ff
ort / Monitor
Manage Closely
Keep informed
KEY PLAYERS

39.
4 minutes

40.
the Salience Model

41.
Systemic Change

42.
The Cyne
fi
n Framework

43.
Mapping Value Flow

44.
Value Chain

45.
WHEN DO
YOU USE IT?
PERSONAS

46.
EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
DOUBLE DIAMOND

47.
DATA
INFORMATION
KNOWLEDGE
WISDOM
DIKW PYRAMID

48.
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT
e.g coordinates of a car
Street light on corner
of Padington road
turned red
I’m driving towards a
red light
I stop the car

49.
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT

50.
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT

51.
Systemic Constellations

52.
Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

53.
Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

54.
Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

55.
Q&A

56.
Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program