Design Thinking 101 - Stakeholder Mapping
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The why, what and how of Stakeholder Mapping. This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks. This is a Masterclass by Arne van Oosterom
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Design Thinking 101 - Stakeholder Mapping
- 2. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program
- 4. WHAT IS IT?
- 5. To capturing and visualise data Visualisation Tool
- 6. To develop a Stakeholder Management Strategy, align teams and inform strategic decisions. Project Management Tool
- 7. To understand context, value fl ows in a system and build empathy for stakeholders Sensemaking Tool
- 8. A LENS “… the lens itself shapes how we interpret the world” - Stephen Covey
- 9. Stakeholder Any individual, group or organisation with a direct or indirect in fl uence on your activities.
- 11. Internal Stakeholders e.g. Employees, Managers, Shareholders, Trade Unions
- 12. External Stakeholders e.g. Customer, Patience, Suppliers, Banks, Government, Communities, Pressure Groups
- 13. Write your questions in the chat
- 14. CHOOSE A TOPIC
- 15. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice DOUBLE DIAMOND WHEN DO YOU USE IT?
- 16. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND WHEN DO YOU USE IT?
- 17. Stakeholder Map A visual representation of the relationship and value exchange between Stakeholders and a speci fi c activity, project, organisation, group of people.
- 18. CHOOSE A TOPIC
- 19. PEN AND PAPER
- 21. 4 minutes
- 23. ORGANISATION
- 24. TEAM
- 25. PERSONA
- 26. YOU
- 27. The Tool - The Method The Activity - The Result Map & Mapping
- 28. Mapping - THE MAPPING ACTIVITY HELPS ALLIGN TEAMS - IT CREATES A COMMON LANGUAGE AROUND IMPROVEMENT AND INNOVATION - INSIDE OUT THINKING & OUTSIDE IN THINKING - INTERNAL MARKETING
- 30. Mapping
- 31. TOPIC
- 32. 4 minutes
- 33. Onion Diagram
- 36. Write your questions in the chat
- 37. Value Networks
- 38. TOPIC
- 39. 4 minutes
- 40. Stakeholder Value Network Map Explain the value exchange between the stakeholders and the topic/challenge Topic / Challenge Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Example of values Information Rights Service Power Credit Attention Product Experience Reputation Value exchange Value exchange Value exchange Value exchange Value exchange Value exchange Money Trusts
- 42. Mendelow's Power-Interest Grid Stakeholders Keep Satis fi ed Minimal E ff ort / Monitor Manage Closely Keep informed KEY PLAYERS
- 43. 4 minutes
- 45. Systemic Change
- 48. Value Chain
- 50. WHEN DO YOU USE IT? PERSONAS
- 51. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice DOUBLE DIAMOND
- 53. DATA INFORMATION KNOWLEDGE WISDOM +CONTEXT + MEANING + INSIGHT e.g coordinates of a car Street light on corner of Padington road turned red I’m driving towards a red light I stop the car
- 57. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
- 58. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
- 59. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
- 60. Q&A
- 62. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program