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Design Thinking 101 - Stakeholder Mapping

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Design Thinking 101 - Stakeholder Mapping

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The why, what and how of Stakeholder Mapping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom

The why, what and how of Stakeholder Mapping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom

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Design Thinking 101 - Stakeholder Mapping

  1. 1. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program
  2. 2. Stakeholder Map
  3. 3. WHAT IS IT?
  4. 4. To capturing and visualise data Visualisation Tool
  5. 5. To develop a Stakeholder Management Strategy, align teams and inform strategic decisions. Project Management Tool
  6. 6. To understand context, value fl ows in a system and build empathy for stakeholders Sensemaking Tool
  7. 7. A LENS “… the lens itself shapes how we interpret the world” - Stephen Covey
  8. 8. Stakeholder Any individual, group or organisation with a direct or indirect in fl uence on your activities.
  9. 9. Internal Stakeholders External Stakeholders
  10. 10. Internal Stakeholders e.g. Employees, Managers, Shareholders, Trade Unions
  11. 11. External Stakeholders e.g. Customer, Patience, Suppliers, Banks, Government, Communities, Pressure Groups
  12. 12. Write your questions in the chat
  13. 13. CHOOSE A TOPIC
  14. 14. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice DOUBLE DIAMOND WHEN DO YOU USE IT?
  15. 15. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND WHEN DO YOU USE IT?
  16. 16. Stakeholder Map A visual representation of the relationship and value exchange between Stakeholders and a speci fi c activity, project, organisation, group of people.
  17. 17. CHOOSE A TOPIC
  18. 18. PEN AND PAPER
  19. 19. LIST THE STAKEHOLDERS
  20. 20. 4 minutes
  21. 21. ORGANISATION
  22. 22. TEAM
  23. 23. PERSONA
  24. 24. YOU
  25. 25. The Tool - The Method The Activity - The Result Map & Mapping
  26. 26. Mapping - THE MAPPING ACTIVITY HELPS ALLIGN TEAMS - IT CREATES A COMMON LANGUAGE AROUND IMPROVEMENT AND INNOVATION - INSIDE OUT THINKING & OUTSIDE IN THINKING - INTERNAL MARKETING
  27. 27. Mapping
  28. 28. TOPIC
  29. 29. 4 minutes
  30. 30. Onion Diagram
  31. 31. Rings of In fl uence
  32. 32. Write your questions in the chat
  33. 33. Value Networks
  34. 34. TOPIC
  35. 35. 4 minutes
  36. 36. Stakeholder Value Network Map Explain the value exchange between the stakeholders and the topic/challenge Topic / Challenge Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Example of values Information Rights Service Power Credit Attention Product Experience Reputation Value exchange Value exchange Value exchange Value exchange Value exchange Value exchange Money Trusts
  37. 37. Mendelow's Power-Interest Grid Stakeholders
  38. 38. Mendelow's Power-Interest Grid Stakeholders Keep Satis fi ed Minimal E ff ort / Monitor Manage Closely Keep informed KEY PLAYERS
  39. 39. 4 minutes
  40. 40. the Salience Model
  41. 41. Systemic Change
  42. 42. The Cyne fi n Framework
  43. 43. Mapping Value Flow
  44. 44. Value Chain
  45. 45. WHEN DO YOU USE IT? PERSONAS
  46. 46. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice DOUBLE DIAMOND
  47. 47. DATA INFORMATION KNOWLEDGE WISDOM DIKW PYRAMID
  48. 48. DATA INFORMATION KNOWLEDGE WISDOM +CONTEXT + MEANING + INSIGHT e.g coordinates of a car Street light on corner of Padington road turned red I’m driving towards a red light I stop the car
  49. 49. DATA INFORMATION KNOWLEDGE WISDOM +CONTEXT + MEANING + INSIGHT
  50. 50. DATA INFORMATION KNOWLEDGE WISDOM +CONTEXT + MEANING + INSIGHT
  51. 51. Systemic Constellations
  52. 52. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
  53. 53. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
  54. 54. Family Constellations “In the silence and stillness of the constellated scene, the client and representatives are able to tune into the uncon- scious, collective will of the family system. “ - Boszormenyi Nagy and Spark (1973)
  55. 55. Q&A
  56. 56. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program

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