We are 
not selling snake oil 
or how the internet of things is for 
everyone really
@iotwatch
Tinker London
2007-2010
Good Night Lamp
March 2012
IDII
2004-2006
•  London #iot Meetup
•  EyeHub 
•  Observer on Parliame...
Everyone?
The internet of things is
accessible & understandable
(almost).
Accessible

-  Hardware (Arduino,RPi,mbed)
-  Software (Xively,BergCloud, IFTT,
ThingWorx)
-  Product (Hackspace)
-  Pre-p...
Knowledge is not a barrier

-  Videos
-  Forums
-  Workshops (Codasign, Space)
-  Books (Arduino project, Arduino
for Dumm...
Fear and loathing in Silicon
Roundabout

Startups vs Big Business

Standards & security

Fear & uncertainty about the reac...
Understandable

Tell good stories about how we’re
going to get to a connected world.

Connectivity is a given & technology...
Understandable

The winners are people with graphic
designers & crazy numbers, not
necessarily people who are right.
But it’s possible.

It’s a question of time &
effort.
Feasible

Build bridges between startups &
large corporations.
@connectinghomes
Feasible

Incubators are starting to support
#iot startups
@bg_ventures
@springboard / @techstars
Feasible

Government gets it. 

EU funding & UK funding on #iot is
pretty comprehensive.
Feasible

PR & tradeshows are very accessible
if your message is crystal clear.

You have to be completely clear
about why...
Feasible

Retail is interested in change and
new products. 

Staples wants to be an #iot retailer.

@Works_Shop
Barriers

Funding is always a pain.
You will need others (designers,
marketing, business)

You will find them though. 
mee...
Good luck
@iotwatch
@GNLteam
@Works_Shop

@eyehub
@connectinghomes
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We are not selling snakeoil: how the internet of things is for everyone

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Keynote given at Over The Air 2013 on September 27th 2013.

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We are not selling snakeoil: how the internet of things is for everyone

  1. 1. We are not selling snake oil or how the internet of things is for everyone really @iotwatch
  2. 2. Tinker London 2007-2010 Good Night Lamp March 2012 IDII 2004-2006 •  London #iot Meetup •  EyeHub •  Observer on Parliamentary advisor groups •  1st Arduino UK distributor •  Workshops •  Design & R&D
  3. 3. Everyone? The internet of things is accessible & understandable (almost).
  4. 4. Accessible -  Hardware (Arduino,RPi,mbed) -  Software (Xively,BergCloud, IFTT, ThingWorx) -  Product (Hackspace) -  Pre-production design (Fritzing, DesignSpark, Angeldev)
  5. 5. Knowledge is not a barrier -  Videos -  Forums -  Workshops (Codasign, Space) -  Books (Arduino project, Arduino for Dummies, Rpi for Dummies, Designing the Internet of Things)
  6. 6. Fear and loathing in Silicon Roundabout Startups vs Big Business Standards & security Fear & uncertainty about the reach of technology
  7. 7. Understandable Tell good stories about how we’re going to get to a connected world. Connectivity is a given & technology is boring
  8. 8. Understandable The winners are people with graphic designers & crazy numbers, not necessarily people who are right.
  9. 9. But it’s possible. It’s a question of time & effort.
  10. 10. Feasible Build bridges between startups & large corporations. @connectinghomes
  11. 11. Feasible Incubators are starting to support #iot startups @bg_ventures @springboard / @techstars
  12. 12. Feasible Government gets it. EU funding & UK funding on #iot is pretty comprehensive.
  13. 13. Feasible PR & tradeshows are very accessible if your message is crystal clear. You have to be completely clear about why a customer would want to buy what you’ve made.
  14. 14. Feasible Retail is interested in change and new products. Staples wants to be an #iot retailer. @Works_Shop
  15. 15. Barriers Funding is always a pain. You will need others (designers, marketing, business) You will find them though. meetup.com/iotlondon
  16. 16. Good luck @iotwatch @GNLteam @Works_Shop @eyehub @connectinghomes

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