Sketching09 presentation

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Presentation for Sketching in Hardware 09 in London on July 19th 2009.

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Sketching09 presentation

  1. 1. Ceci n’est pas Massimo Banzi
  2. 2. I can talk about everything.
  3. 3. I won’t talk about Arduino much
  4. 4. Tinker.it! is a different kind of design consultancy. We create interactive experiences through products,spaces & events that bridge the physical and the digital. Who are we?
  5. 5. Nick Weldin Brock Craft Special needs design and pyrotechnics HCI academic and radio hacker Peter Knight Daniel Soltis Electronics engineer & ukelele player ITP graduate and gamer
  6. 6. Who cares? Our clients
  7. 7. Vague isn’t it? http://daytum.com/tinker_it
  8. 8. Vague isn’t it? http://www.tinker.it
  9. 9. What we do RFID voting for launch event commercial Centograph St Paul’s School Digital Sculpture In-store kiosks for National Geographic Store Alfa Romeo Hardware components prototype 10K units + Hop Kinetic Art Fair Arduino workshop code.google.com/a/tinker.it Arduino sales In the UK community
  10. 10. What people know us for RFID voting for launch event commercial Centograph St Paul’s School Digital Sculpture In-store kiosks for National Geographic Store Alfa Romeo Hardware components prototype 10K units + Hop Kinetic Art Fair Arduino workshops code.google.com/a/tinker.it Arduino sales In the UK community
  11. 11. code.google.com/p/tinker.it
  12. 12. TinkerKit www.tinkerkit.com A physical computing toolkit for designers
  13. 13. I care about academia
  14. 14. Random set of questions Where are all these students ending up? Are they ending up at IDEO? Smart? Other big organisations? Are they creating businesses? Are we creating an industry? Or are we just concentrating on an academic process? How do we sell this field as having any value on the market? What types of budgets are we targeting? Is this just the cream on top? Are we supposed to be creating a new type of professional? Or a new set of tools for designers to understand and master if they want to? (like Maya or InDesign)
  15. 15. Skills for the new century, not crutches
  16. 16. Answer the question you want to answer, not the question that was asked… Sketching 09 London, July 19th 2009 Alexandra Deschamps-Sonsino alex@tinker.it

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