Products vs Products

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Products vs Products

  1. 1. AlexandraDeschamps-Sonsino@iotwatch@GNLteam@riglondon
  2. 2. Product designInteraction designOnline strategyFounder: Tinker LondonConsultant: designswarmFounder: Good Night Lamp
  3. 3. PRODUCTS VSThe “special relationship” between products and the internet.PRODUCTS
  4. 4. A product is a thing producedby labour or effort.*I will talk about products interms of physical commoditiesconnected to the network (iot).*blame Adam Smith
  5. 5. Ambiant Orb NabaztagGlow caps Baker tweet
  6. 6. Molly reaDIYmateFRSTEE Good Night Lamp
  7. 7. Designing productsis really likedesigning digital products.
  8. 8. Designing productsis really not likedesigning digital products.
  9. 9. is really like
  10. 10. Versions.Products can be in beta too.Your favorite devices are.Most websites are forever.
  11. 11. Just ship!Delivering products toyour home is the new internet.
  12. 12. Industry is great!Products rely on industrialprocesses, so do websites.
  13. 13. is really not like
  14. 14. Versions.Products can be in beta too.Most chairs aren’t.Every single change costs £.Moving pixels is cheaper.
  15. 15. Shipping is hardTaking orders and sendingthings to people is harderthan you think.
  16. 16. Industry is a pain.Products rely on industrialprocesses, and industrialquantities. Short-runs areexpensive and take forever.Recycling is problematic.
  17. 17. Design matters. Duh.But is it aesthetics?Experience design?Service design?UX/CX?
  18. 18. goodnightlamp.com
  19. 19. You need the £ NOW.Lean web startups can geta userbase within months.Until you ship it, noone willbuy your product.
  20. 20. Funding vs Community.Kickstarter will get youcustomers but not expertiseor capital investment.Community means communitymanagement.
  21. 21. Value is not perceived inthe same way.Users vs sales
  22. 22. The business of products.TeamGrowing expertiseResourcesThere is rarely an exit nearby.
  23. 23. You need the network.No network: no product.The network becomes moreimportant than the product.The data becomes the gold.Not the product IP.
  24. 24. It’s worth doing though.Products stick around longer.New user interactions.New models for making £New expertise required.
  25. 25. lirec.eu/pleo
  26. 26. ThanksSomeone please get me a glass of white wine.Merci@iotwatch@GNLteam@riglondon

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