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Petras IoT workshop: Understanding the challenges to implementing ‘good design’ in the internet of things community.

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Understanding the challenges to implementing ‘good design’ in the internet of things community.

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Petras IoT workshop: Understanding the challenges to implementing ‘good design’ in the internet of things community.

  1. 1. Understanding the challenges to implementing ‘good design’ in the internet of things community. Petras IoT workshop, Newcastle. September 5th 2019
  2. 2. My name is Alexandra Deschamps-Sonsino
  3. 3. What I’m working on right now Building data & energy research for ING. IoT for Public Space Little Book for UCL. Writing a book on corporate innovation culture for Apress.
  4. 4. What I’m going to talk about What the ecology is made of. The fragility of it all. What it means for carrots, sticks and ethics.
  5. 5. The ecology Founders with a crowdfunding campaign Small teams in an incubator Startups with seed funding Scaleups with venture funding Scaleups acquired by a corporation Corporations with innovation groups Corporations with design partners Service providers (design, engineering, security)
  6. 6. Who are the designers?
  7. 7. Who are the designers?
  8. 8. Who are the designers?
  9. 9. Who are the designers?
  10. 10. Who are the designers?
  11. 11. Parenthesis 1 Service providers have a role to play in how things are connected. They are not held liable in the eyes of the consumer. The company who employs them is.
  12. 12. Identify PR risks early on Identify unexpected legal costs Surviving What does ‘doing good’ mean?
  13. 13. Nabaztag (2006-9)
  14. 14. nCube (2012-18)
  15. 15. Little Printer (2012-14)
  16. 16. Vinaya (2016-17)
  17. 17. Vinaya (2016-17)
  18. 18. Twine (2012-8)
  19. 19. Ding/Ome (2015-9)
  20. 20. Levi’s Commuter Trucker Jacket (2018)
  21. 21. Levi’s Commuter Trucker Jacket (2018-19)
  22. 22. Google Glass & Snapchat Spectacles (2013-?)
  23. 23. Parenthesis 2 Sometimes surviving means aqui-hires.
  24. 24. Lapka (2013-15)
  25. 25. Revolv (2012-16)
  26. 26. Thington (2015-17)
  27. 27. Parenthesis 3 We are generalising about fast moving, consumer product companies who test on the market instead of on focus groups because we’ve been blinded by Lean Startup methodologies coming out of Silicon Valley. Thanks Eric (Reis).
  28. 28. NabaztagLives (2013-)
  29. 29. Nabaztag 2.0 (2019)
  30. 30. Little Printer by Nord Projects (2019)
  31. 31. Parenthesis 4 Open source is important as a survival tool for consumers but founders wants to do it because it’s impossible to get funded if you do.
  32. 32. betteriot.org Privacy Transparency Ownership Security Lifecycle Interoperability Openness
  33. 33. Lemon difficult Teams are too small Funding is too fragile Expertise is too expensive Too many resources Institutional knowledge doesn’t survive Unintentional Groundhog Day
  34. 34. How do we deal with many cooks in the kitchen? Ada Lovelace Institute Alan Turing Institute BSI Centre for Data Ethics & Innovation Digital Ethics Lab Doteveryone IoT Security Foundation Open Data Institute Projects by if Privacy International
  35. 35. Thank you. designswarm.com/book alex@designswarm.com twitter: iotwatch

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