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Online presence for designers 1


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Online presence for designers 1

  1. 1. Working as a designer in 2010 Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker London
  2. 2. Agenda Your image Your voice Connecting to an industry Sharing your work with others Networking in 2010 Finding clients Running a business Working in a business
  3. 3. Alexandra Deschamps-Sonsino Industrial & Interaction designer @tinkerlondon
  4. 4. Alexandra Deschamps-Sonsino Work published in: New York Times Surface Magazine London Design Festival handbook designboom publication Elle Poland Wired UK The Evening Standard The Guardian
  5. 5. Alexandra Deschamps-Sonsino Work shown at: Milan Furniture Fair 2007, 2008 designboom 2008 Designersblock 2009 C&binet creative showcase onedotzero adventures in motion
  6. 6. What do you want to do? Work for yourself? Work for someone else? Work with your friends?
  7. 7. Your image You are what I can find on Google or Facebook. Use privacy settings. Manage your professional image.
  8. 8. Your voice Who are you? professionally. Elevator pitch
  9. 9. Your voice II A professional manifesto Your approach Your ethical stance on the broader issues of your field. 5 sentences NOW.
  10. 10. <ul><li>A website is a store front </li></ul><ul><li>Only as good as you make it and the time you put in it </li></ul><ul><li>By definition this is industry / public facing </li></ul><ul><li>Don’t be shy about trying out the newest tools </li></ul><ul><li>Good source of contacts, references and possible </li></ul><ul><li>collaborations </li></ul>
  11. 11. Hosting your voice Get a free Blog Get a cheap website reguk for Portfolio communities are horrible
  12. 12. Connecting to an industry What do your peers read? Blogs, magazines, events Linkedin
  13. 13. Sharing your work with others How do you approach someone for work? Cold Calling Interview Blogging Email Google!
  14. 14. Networking in 2010 Get a twitter account!
  15. 15. Finding clients Who are your clients? Where do they hang out? What do they do? Why would they want to hire you? What is your USP? Why you?
  16. 16. Running a business Hard, but a great experience Think about why you want to do it.
  17. 17. Working in a business Do not stop speaking Nothing worse than an old website.
  18. 18. Thanks! [email_address] [email_address]