GNL Internet of things meetup berlin


Published on

Talk given on July 29th 3013

Published in: Design, Technology, Business

GNL Internet of things meetup berlin

  1. 1. In our busy world, timing is everything.
  2. 2. “Mum has been on her own for 3 months since dad died after 62 years together. […] She doesn't like to ring up every night as she knows we have been busy working all day.”  
  3. 3. Timing is about avoiding disappointment & friction.
  4. 4. “I am deploying to Afghanistan and would love to [share my presence] with my husband back home in the States.“  
  5. 5. Timing is knowing that someone is ok regardless of connectivity.
  6. 6. “We’ve spent our whole lives missing calls & as [my parents] get older it becomes more important to keep in touch”  
  7. 7. Timing is about caring.
  8. 8. “My girlfriend currently lives in Brazil & I live in Arizona”  
  9. 9. Timing isn’t about timezones.
  10. 10. We are making sharing your presence & availability Easy Physical Ambient
  11. 11. Mom Sister Brother
  12. 12. Collect Little Lamps easily. Press the chimney to turn the Big Lamp on. Easy to personalise. Works with wifi.
  13. 13. Who cares about timing? 2.5M young people leave home for university every year. 700K Britons live abroad. 500K active servicemen/women in the UK 7.3M elderly people live alone 17% see family less than once a month.
  14. 14. Alexandra Deschamps- Sonsino, Founder CEO of Tinker London the first distributor of the Arduino in the UK. Run the Internet of Things meetup in London Adrian McEwen CTO Embedded software developer, wrote the Ethernet library for the Arduino & author of “Designing the Internet of Things” John Nussey Head of Products Creative Technologist & Author of “Arduino for Dummies”. Our team
  15. 15. Advisors Matt Biddulph CTO of Dopplr Laura James VP Engineering, Alert Me Rafi Haladjian Founder of Nabaztag Usman Haque Founder, Pachube now Xively. Blaine Cook Lead Architect, Twitter Co-Founder Poetica Early stage investors Investors & Advisors
  16. 16. Classic Set £89 Extra Little Lamps £20
  17. 17. Validating interest £12K+ of pre-orders International retailers & distributors interested.
  18. 18. Marketing CES 2013 launch in Las Vegas Kickstarter campaign raised £48K Launch Festival (SF), SXSW, Gadget Show Live showcase Shortlisted at LeWeb London & Thinking Digital.
  19. 19. Press
  20. 20. 7 things I would have done differently.
  21. 21. 1. Patent before you kickstart
  22. 22. 2. Kickstart after you’ve got investment
  23. 23. 3. Minimum viable budget is £50K
  24. 24. 4. Prototypes are better than images
  25. 25. 5. People want to touch products before they buy
  26. 26. 6. People invest in what they understand
  27. 27. 7. Telcos are the most interested parties
  28. 28. 8. Telcos are the most interested parties
  29. 29. À suivre…
  30. 30. @GNLteam