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Figments of our electric imagination: storytelling in the era of the internet of things

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Talk given in Helsinki at YLE on June 7th 2018.

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Figments of our electric imagination: storytelling in the era of the internet of things

  1. 1. Figments of our electric imagination. Storytelling in the era of the internet of things Alexandra Deschamps-Sonsino @iotwatch designswarm.com
  2. 2. First UK distributor of the Arduino arduino.cc
  3. 3. Wrote a book. designswarm.com/book
  4. 4. Founder of the Good Night Lamp ™ goodnightlamp.com
  5. 5. Why should a Finnish broadcaster care about the internet of things?
  6. 6. 1. New products create new stories. New content, new categories of content.
  7. 7. 2. New products create new platforms. New ways of creating content.
  8. 8. 3. New products create new habits. New ways of discovering content.
  9. 9. 4. New products create new processes. New ways of working, exploring.
  10. 10. Product innovation makes the product come into our lives. Ekco AD-65 by Welles Coates
  11. 11. The content follows the attention. Pye CS 17 by Robin Day
  12. 12. The format of the content follows the product experience. ZX Spectrum by Sinclair
  13. 13. Over and over again. iPhone by Apple (2007).
  14. 14. Until it’s somewhere unusual. Samsung Smart fridge
  15. 15. 1. New products create new stories. New content, new categories of content.
  16. 16. Companies everywhere. Matt Turck’s maps
  17. 17. Tools everywhere. Arduino Raspberry Pi BBC Microbit Sam Labs Kano Technology will save us Little Bits
  18. 18. Incubators everywhere.
  19. 19. Corporate projects
  20. 20. Privacy around the world. Chin’s debt billboards
  21. 21. Privacy around the world. India’s Aadhaar database
  22. 22. Audio Clippy.
  23. 23. Instructions instead of interactions. Uninvited Guests, Superflux
  24. 24. Audio GDPR.
  25. 25. 2&3. New products create new platforms & new habits. New ways of creating & consuming content.
  26. 26. Rewards for interactions. Molly by Mint Digital
  27. 27. Children’s content. Yoto.
  28. 28. Smaller physical content. Little Printer by Berg London
  29. 29. On the go sentiment analysis. Buddy Radio by Sidekick Studios.
  30. 30. App stores for objects. Bleep Bleeps toothbrush.
  31. 31. Hyper local content creation. Bear tracking in the Gobi desert
  32. 32. Hyper local content creation. Hello Lamp Post.
  33. 33. Hyper local content creation. Sharkrunners.
  34. 34. Room-centric content. Samsung Smart Fridge.
  35. 35. Appliance-centric content. Drop scale.
  36. 36. Minimum viable content. Cloud wash.
  37. 37. Screens that do more. Berg London.
  38. 38. Screens that do more. Smart mirror.
  39. 39. Less creepy camera interactions. Amazon Look.
  40. 40. 4. New products create new processes. New ways of working, exploring.
  41. 41. Get the resources. Partner w a design studio or maker community.
  42. 42. It gets dirty quickly . Document the whole process so every stage is understandable.
  43. 43. Make the process clear. Every person across the business has to be able to champion the work.
  44. 44. Make the process collaborative. Work across the whole business.
  45. 45. Make the results beautiful. Every project should have a home the whole business can use in the future. .
  46. 46. Make the results beautiful. Every project should have a home the whole business can use in the future. .
  47. 47. Make the results shareable. Work with open source and creative commons to share the work outside your org.
  48. 48. Think about commercialisation. Find partners who can take on the project after you’re done.
  49. 49. Phonebloks, 2013-2016. Fairphone, 2013-now.
  50. 50. Nivea Smartband 2014 Nivea Kinder Suchband 2016
  51. 51. Pizza-sized team. A tight team with some freedom whose job is totally dedicated to the task. •  Electronics •  Embedded software •  Web •  Design •  Sales (part time)
  52. 52. Failure is ok. Documenting your work good and bad will create content you can talk about.
  53. 53. What are you likely to be exploring?
  54. 54. GDPR in the physical world. Alexa.
  55. 55. Security? Privacy? What’s that? nCube
  56. 56. What is good for your audience?
  57. 57. What should our future really look like?
  58. 58. What kind of data should our homes store? Projects by If Home Monitor
  59. 59. Check out the good work of others. Superflux Projects by If Special Projects Tinker London (RIP) Hide and Seek (RIP) Berg London (RIP) Area/Code (RIP)
  60. 60. Good luck! alex@designswarm.com @iotwatch

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