Talk given at Macquarie on September 13th 2018 in London.

1. Different enough?
On future innovation practices
Alexandra Deschamps-Sonsino
alex@designswarm.com

2. 46 51 40
Our current sources of inspiration for the future.

3. Jetsons

4. Farenheit 451

5. Chitty Chitty Bang Bang

6. TheVeldt

7. 6th day

8. Robot and Frank

9. Her

10. I.T.

11. “We’re prepared for the
apocalypse we want”.
- Unknown

12. We’re prepared for a universally
connected world.

13. We’re prepared for a mathematically
coherent future.

14. We’re not prepared for
a fragmented future.

15. Some things are globally or locally connected.
Some aren’t at all.
Some have been hacked.

16. Ome
Someone’s at the
door!

17. Your data is not
on the cloud.
nCube

18. Damn fridge
has spam
again, let me
reboot it.
Samsung

19. Some things used to be connected.

20. British Gas Hive

21. Context is hard to understand.

23. Algorithmic opacity.

24. Voice recognition.

25. Some tasks cannot be automated.

28. Trust online is not a given.

30. Hardware limitations turn into PR disasters.

32. Quantitative and qualitative information are not valued
equally.

35. How do we manage these changes?

36. Diversity is as much about teams as it is about solutions.

37. Diverse scenarios for how users behave.

38. Diverse scenarios for how solutions are tested.

39. Diverse scenarios for how solutions are delivered.

40. Diverse scenarios for how solutions are supported.

41. This world of innovation is over.
Time to create the next one.

42. Thank you.
designswarm.com/book
Alexandra Deschamps-Sonsino
alex@designswarm.com