Danger ahead: Being and staying in business

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Presentation to Frontiers of Interaction 10 in Rome.

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Danger ahead: Being and staying in business

  1. 1. Danger ahead Being and staying in business Alexandra Deschamps-Sonsino @tinkerlondon.com
  2. 2. Interaction Design Institute Ivrea
  3. 3. Massimo Banzi
  4. 4. EPIC FAIL
  5. 5. The key that opened the door arduino.cc
  6. 6. 2007   2010   UK   UK   IT   Workshops   Project  work   Product  development   Product  design   +  distribu9on   UK     Arduino  sales   R&D  support   Italian  clients   Self-­‐ini9ated   Projects   Open  research   Workshops   UK   Arduino  sales  
  7. 7. The Pipeline
  8. 8. Educate
  9. 9. Fame vs Fortune
  10. 10. Do you have a flag?
  11. 11. Flight in progress
  12. 12. Grazie #foi10 alex@tinkerlondon.com

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